This document discusses blogs and video logs (vlogs). It defines blogs as websites where an individual regularly shares thoughts and experiences. Vlogs are video blogs where individuals share videos online. The document outlines the differences between blogs and vlogs, popular platforms for each, and tips for creating and monetizing blogs and vlogs. Some of the key ways discussed to earn money include ads, affiliate marketing, selling products/services, and building an audience for one's business.

1. M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

2. BLOG / VLOG
M.Mujeeb Riaz | mujeebriaz@yahoo.com
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

3. Summery
• What are Blogs?
• Who is blogger?
• What is blogging?
• Types of Blogs
• How to write a Blog
• Difference between blog & Vlog
• Blogging Tips
• Blogging & Vlogging Platforms
• How to earn Money from blogs
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

4.  Blogs are found on the Internet.
 The term “blog” is short for web log.
• The first “blogger” was a man named Dave Winer and his blog
Scripting News has been in existence since 1994; you can find it at
www.scripting.com.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

5. Blog
• A blog is a website where someone
regularly records their thoughts
or experiences or talks about a subject
• A regularly updated website or web page,
typically one run by an individual or small
group, that is written in an informal or
conversational style.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

6. BLOG
• Blog is also known as digital column or online persona
• Blog is a website that contains online personal
reflections, comments, and often hyperlinks, videos and
photographs provided by writer.
• A regular feature appearing as part of an online
publication that typically relates to a particular topic and
consists of articles and personal commentary by one or
more authors.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

7. As part of their work
Journalists – blogs as news outlets
Businesses – blogs as advertising
Why Blog?
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk
 To share information
 Personal – blog as a journal
 Professional – blog as a product

8. Blog Consists of a Title, Body, Permalink and
The Post Date
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk
Title, The Main Title, or
headline, of the post.
Body, main content of the
post.
Permalink, the URL of the
full, individual article.
Post Date,date and time
the post was published.

9. How to write a blog ?
• Blogs Should contain :
• Ideas
• Organization
• Voice
• Words Choice
• Sentence Fluency
• Presentation
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

10. • Ideas: Ideas are the stuff of which messages are made.
• Organization: Ordering ideas logically so that they make sense.
• Voice: Voice is tone and style that you consciously chose to suit the
target audience.
• Word Choice: Word choice is finding the perfect word to convey the
message in an effective manner.
• Sentence Fluency: Sentence fluency is to make the reading move
with pace, flow, and rhythm.
• Presentation: Presentation is the preparation of the written message
in a way that attracts readers attention.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

11. While writing a blog ; things should be keep
in mind
• Write with the reader in mind. Remember WIIFM- what’s In IT For
Me? Your reader will read your post looking for what’s in it for
them.
• Make it Valuable and worth while.Dont waste people’s time.
• Proof read for typos and glaring grammatical errors.
• Keep it short and simple . As most online readers are scanners,
lengthy means uninteresting generally.
• Keep it lively and interesting.
• Write like you’re speaking to your friend.. Or to yourself! Just, get to
the point quickly. s
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

12. • Keep in mind the 5 W’s in the first paragraph : who, what, why,
when and where.
• Publishing short post more frequently, is better, than publishing
lengthy articles every few weeks.
• Use Keywords: This will help you stay on course, and the search
engine will love your blogs.
• Short Sentences, Only one concept per sentence.
• No Double speak or jargon; not more than one idea in one sentence
as you don’t want to confuse the reader.
• Spoon Feed them.
• Write Like you talk.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

13. To Sum Up-
•Keep your copy lively, factual, tight ,
clear, short and search engine
optimized.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

14. BLOGGING SITES
The 3 most popular blogging sites are:
• Wordpress.com
• Blogger.com
• Tumbler
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

15. M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk
TYPES
OF
BLOGS
Personal
Blogs
Corporate
Blogs
Question
Blogging
Media
Type
By Genre

16. • Personal Blogs: The Personal blog , an ongoing diary or commentary
by an individual, is the traditional, most common blog.
• Corporate Blogs: A blog can be private, as in most cases, or it can be
for business purposes.
• Question Blogging: Is a type of blog that answer question.
• By Media Type: A blog comprising videos is called a vlog, one
comprising link is called a link log, a site containing a portfolio of
sketches is called a sketch blog or one comprising photos is called a
photo blog.
• By Genre: Some blogs focus on a particular subject, such a political
blogs, travel, house, fashion etc.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

17. TYPES OF BLOGS
• Political
• Personal
• Business/ Economic
• Educational
• Sports
• Social
• Health
• Fashion/ Entertainment
• Cultural
• Other
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

18. CREATING AN ONLINE PERSONA/ BLOG
• Choose the appropriate tone/ type for your blog
• Define Target Audience
• Do research
• Specify the Objective
• Title
• Develop distinct Writing Style
• Valuable Content
• Update the Blog
• Invite comment & feedback
• Bio of the Blogger
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

19. Blogging Tips
• Post Regularly , but don’t post if you have
nothing worth posting about.
• Stick with only a few specific genres to talk
about.
• Use a clean and simple theme if at all
possible.
• Enjoy a blog for fun, comment on other
peoples blogs (as they normally visit back)
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

20. M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

21. How to make money through blogging
• Monetize with CPC or CPM Ads. One of the most common ways
bloggers make money is through placing ads on their site. ...
• Sell Private Ads. ...
• Include Affiliate Links in Your Content. ...
• Sell Digital Products. ...
• Use it as a Content Marketing Tool for Your Business. ...
• Sell Memberships. ...
• Use it to Build Your Credibility. ...
• Share the Infographic.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

22. Advantages of Blogs/Vlogs
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

23. M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

24. • Networking with various people worldwide.
• Improve your writing /Speaking skills.
• Mastering a subject.
• The flexibility of working hours
• Your photographic /Videography skills may improve
• Your presentation skills may improve
• Blogging as a source of income
• Blogs promote small / Large scale business
• Blogs make it easy to connect with social media
• Blogs may act as a portfolio
Why Blogging is so popular ?
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

25. • Blogs may help you to become a professional writer or blogger
• Blogs/Vlogs may lead you to start a new career.
• Blogs are very easy to set up
• Blogs help you to increase your knowledge in different fields.
• Gaining popularity and respect from others.
• Blogging as a hobby
• Blogs are easy to update
• Blogging may change your attitude towards life
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

26. Video Logging
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

27. Difference Between BLOG and VLOG
• A blogger is someone who blogs,
or writes content for
a blog & Blogging is the act of
writing a post for a blog. *A vlog is
a video blog post.
• The term Video blogging or
Vlogging means making videos
and posting them on the Internet
with the intention of getting a
response from viewers.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

28. Difference between a Blogger and a Vlogger
• A blogger is a person who writes in
blog. A blog is an webpage that's
been constantly updated by a
person with his/her thought's. Blog
can used as a platform for
personnel purposes as well to earn
revenue by placing ad's,
promotional services etc.
• Blogging platforms: WordPress,
Tumblr,Twitter, blogger,Blogspot
etc.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

29. Vlogger
• A video blog (vlog) is a blog done with the
help of videos, unlike a text blog where
information is shared using just text and static
images. ... Video blogs are also known
as video logs.
• A person can earn revenue in vlogging too.
To be in layman terms is A blogger expresses
his thoughts in word's whereas a vlogger
expresses through a video.
• Vlogging platform's: YouTube,Vimeo
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

30. VIDEO LOGGING SITES
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk
YouTube FaceBook Vimeo

31. Equipment required for Video Logging
The minimum set of tools you need to do a Video Blog are ultimately
• A video Camera/Camcorder
• A computer with video editing software installed
• An Internet connection
• A blog Account /space
• An online video account/space
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

32. Advantages of Video Logging
• It is interesting to note that Vlogs provide an accurate media for
presenting an otherwise long stories or presentations in very simple
and attractive manner.
• Short videos have an added advantage in view of the visual
component that helps promote deeper understanding of stories,
especially for people with less educational background and or for
people who do not have a reading habit.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

33. Importance of Vlogging
• The power to reach an unlimited audience with minimal cost
• The Vlogging process further more requires no specialised expertise and
can be easily controlled by any non-technical person
• It is technologically simpler and cheaper to maintain than a website.
• Videos are interactive medium often encouraging readers to comment
• Fortunately, there is no special capacity required for video blogging. It can
be easily done and controlled by any non-technical person.
• However, you need to be very Innovative and creative
• Those of you interested in becoming video bloggers only need to follow
the processes to become great video bloggers.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

34. How to Earn Money from
Video Logging
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

35. Examples
 BuzzMachine by Jeff Jarvis: http://www.buzzmachine.com/
 a blog by a journalist, expressing his opinions on the latest news stories.
 Simms Real Estate Blog: http://blog.ssimms.com/
 example of a business using the blog format to both advertise and
communicate with potential customers.
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk

36. ASSIGNMENT
• Write blog of your own interest type
• Individual Assignment
M.Mujeeb Riaz _
mujeebriaz@yahoo.com/mujeeb.riaz@superior.edu.pk