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Evaluation 4&5

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Audience Identification & Appeal. Part 5 of Evaluation for Opening Sequence

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Evaluation 4&5

  1. 1. Evaluation 4&5 Audience Identification & Appeal
  2. 2. Social Grouping Audience Our product is mostly targeted at females aged 16 to 24 years old. We decided to explore social group ideas about femininity and ethnicity. We decided to explore these because there are some aspects represented that we don’t agree with in the media.; the idea how they portray ‘ideal’ and ‘perfect’ people because of their physical attributes. Especially how women are represented, there is always something about ‘curvy’ women seen as a ‘perfect’ woman.
  3. 3. Having a niche audience suggest that we are able to fill the needs to identify their preferences; we made a plot for our intended audience to be able to enjoy and relate to it. Coincidentally, most of part of our audience were followers of celebrity lifestyles and also watches reality TV shows like Keeping Up With The Kardashians. The idea that insecurity can be affected or influenced by some aspects of the media, therefore we think that it is important to combine these themes to our product. The young female characters in our product is represented as a normal female that lives a fairly standard lifestyle and it could perhaps attract our niche audience as it provides a greater sense of realism and allows the audience to relate to these ideas.
  4. 4. Blumler and Katz’s Theory We applied the aspects of Blumler and Katz’s theory to an extent. The idea that we use gratifications to our product; our target audience are given the ability to assume an active role when when watching our product, interpreting themes and messages extracted to their lives. Our product also offered alternate perspectives and outcomes to relatable situations. About Dyer’s Utopian Solutions, although our product doesn’t really provide audiences with gratifications that allows escapism but it inform and bring awareness to them.
  5. 5. Focus Group https://www.youtube.com/watch?v=x4sXeHIm9YY