4. Vision and Mission
Vision
To be a sustainable, quality-driven company
that ensures the continuing prosperity of all its stakeholders
Mission
Our goals are to achieve customer satisfaction, and to build and defend the first
position as market leader in every category in which we compete.
In land transportation, we provide reliable, high quality and eco-friendly
services with the effecient use of resources, and we do it as a team.'
5. Sustainability Strategy
New Program; Integration & Increasing
code name: “Green Bird” Employee Satisfaction
• Fuel Cost Reduction Program
• New “Cash Cow”
6. Initiative Strategy
and Quick Wins
Strategy Initiatives Strategy Quick Wins (1 year)
Employee Turnover Ratio decrease till 10% on
Employee Implement ERP in all business process
April 2011
Integration and
Satisfaction Customer Complaint decrease till 10% on
Implement "Future Savings"
April 2011
Gradually renew the fleet with more eco-
friendly vehicles (example : Hybrid Car Reduce Fuel Cost till 20% in April 2011
and Electric Car
Green Bird
10 % Taxis are Hybrid or Electric Car in April
Implement GPS in all vehicles
2011
Entering MRT industry MRT Special Team formed
Enhance logistic division to become new Increasing logistic contribution to total revenue
New Cash Cow
cash cow by 20% on April 2011
7. Difficulties
Resistence
Need a lot to New
of money Technology
for new
investment
Need new
competency
Successful Change
8. Building New Culture
GREEN CULTURE
HOW TO ACT “GREEN” IN ALL OF YOUR ACTS
Empowering special team to make the steps of green strategy
Make a Statement about Green Commitment
Implement Training about “How To Do Eco-Drive”
Implement Training about “How to act ‘greenly”
Make an insentive to employee who already implement
green culture