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AUSTRIA SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Austria POPULATION 8,199,783 Online population (2007): TOTAL ONLINE POPULATION 4,650,000 PERCENTAGE OF POPULATION ONLINE 56.7% USAGE GROWTH (2000-2007) 121.4%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 299,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.2% GROSS DOMESTIC PRODUCT (in billion €) 16,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.1
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 806,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 19.3% GROSS DOMESTIC PRODUCT (in billion €) 44,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 16.7
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 573,000 POPULATION 8,199,783 TOURISM INTENSITY (population/bed places) 14.3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.at a. TOURISM (“Tourismus”) 538,000 b. SUSTAINABLE DEVELOPMENT (“Nachhaltige Entwicklung”) 59,100 c. “SUSTAINABLE TOURISM (“Nachhaltigen Tourismus”) 1,920 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  0,3% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.03 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.austria.info Analysis of national tourism website  www.austria.info YES/NO Notes  Does it have a sustainable/eco/green tourism section? Yes Does it provide sustainable/eco/green tourism products/itineraries?  Yes Does it provide sustainable/eco/green hotel information?  Yes The group called Bio-Hotels
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 29 b. number of ecolabels for tourist accommodation 15 c. number of ecolabels for camp sites 9 d. total number of ecolabels for tourism: (b + c) 24 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 82.8
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies Austrian Airlines Group Europcar Autovermietung Tiscover AG a.  sustainability/green section in the website No No No b.  sustainable tourism info in the website No No No c.  sustainability annual report in the website No No No Total YES 0 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.flightstats.com/go/Airport/airportsOfTheWorld.do www.viennaairport.com www.flughafen-innsbruck.at www.salsburg-airport.com Analysis of the 3 major airports Vienna Int’l Salzburg W.A. Innsbruck a.  sustainability/green section in the website No No Yes b.  sustainable tourism info in the website No No Yes c.  sustainability annual report in the website No No Yes Total YES 0 0 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object]
BELGIUM SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY BELGIUM POPULATION 10,392,226 Online population (2007): TOTAL ONLINE POPULATION 5,100,000 PERCENTAGE OF POPULATION ONLINE 49.1 % USAGE GROWTH (2000-2007) 155.0 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 160,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.7 GROSS DOMESTIC PRODUCT (in billion €) 10,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3,3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 523,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 12.0 GROSS DOMESTIC PRODUCT (in billion €) 36,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 11.1
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 124,000  POPULATION 10,392,226 TOURISM INTENSITY (population/bed places) 83.8
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.be a. TOURISM (“ toerisme”) 493,000   b. “SUSTAINABLE DEVELOPMENT” (“ duurzame ontwikkeling”)  314,000 c. “SUSTAINABLE TOURISM (“ duurzaam toerisme”) 6,110 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  1.2% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.01 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.visitbelgium.com Analysis of national tourism website  www.visitbelgium.com YES/NO Notes  Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries?  YES Does it provide sustainable/eco/green hotel information?  YES
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 6 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Sources:  c companies identified at: http://www.euromonitor.com/Travel_And_Tourism; www.b-rail.be; www.brusselsairlines.be Analysis of  3 leading travel companies ACCOR HOTELS BELGIUM NV  NMBS/SNCB National Railway Company  SN BRUSSELS AIRLINES  a.  sustainability/green section in the website YES YES NO b.  sustainable tourism info in the website YES NO NO c.  sustainability annual report in the website YES YES NO Total YES 3 2 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.brusselsairport.be/nl/; http://airport.u.nu/ANR; http://www.charleroi-airport.com http://www.charleroi-airport.com Analysis of the 3 major airports Brussels Airport Antwerp  Airport Charleroi Airport a.  sustainability/green section in the website YES NO NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website YES NO NO Total YES 2 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY Tourism intensity in Belgium is 83.8 and tourism contributes 11.1% to the national GDP ( directly and indirectly) In the national tourism web site there is an eco/green tourism section, also Brussels Hotels with the ‘Ecolabel’ regarding their effort for the environment and accommodation built or renovated with natural materials.  Among the 3 leading companies, Accor group  has in the web site a  sustainability/green section, sustainable tourism info and sustainability annual report and the National Railway Company ( NMBS/SNCB)  has a sustainability/green section and an annual report such as the main airport web site, Brussels Airport. The last data confirm the effort of the country towards sustainability even if the number of eco label products is limited.
DENMARK SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Denmark POPULATION 5,468,120 Online population (2007): TOTAL ONLINE POPULATION 3,762,500 PERCENTAGE OF POPULATION ONLINE 68.8 % USAGE GROWTH (2000-2007) 92.9 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 110,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4,0 GROSS DOMESTIC PRODUCT (in billion €) 67,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.9
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 284,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.3 GROSS DOMESTIC PRODUCT (in billion €) 171,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10,0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 71,000  POPULATION 5,468,120 TOURISM INTENSITY (population/bed places) 77
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.dk a. TOURISM (“turisme”) 416,000 b. SUSTAINABLE DEVELOPMENT (“ bæredygtig udvikling”) 82,100 c. SUSTAINABLE TOURISM (“ bæredygtig turisme”) 2,460 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  0,59% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0,02 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.visitdenmark.com Analysis of national tourism website : www.visitdenmark.com YES/NO Notes  Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries?  YES Does it provide sustainable/eco/green hotel information?  YES
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 61 b. number of ecolabels for tourist accommodation 6 c. number of ecolabels for camp sites 6 d. total number of ecolabels for tourism: (b + c) 12 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 19,6 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at:  http://www.euromonitor.com/Travel_And_Tourism;  www.sasgroup.net www.cph.dk.  Analysis of 3 leading travel companies AKTIESELSKABET KJOBENHAVNS SOMMER-TIVOLI  KASTRUP INTERNATIONAL AIRPORT  SAS GROUP  a.  sustainability/green section in the website NO NO YES b.  sustainable tourism info in the website NO NO YES c.  sustainability annual report in the website NO NO YES Total YES 0 0 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do www.cph.dk ;  www.aal.dk ;  www.aar.dk   Analysis of the 3 major airports Copenhagen Aalborg Tirstrup a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website NO NO NO Total YES 0 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object]
FINLAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY FINLAND POPULATION 5,238,460 Online population (2007): TOTAL ONLINE POPULATION 3,286,OOO PERCENTAGE OF POPULATION ONLINE 62,7% USAGE GROWTH (2000-2007) 29%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 87,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.5% GROSS DOMESTIC PRODUCT (in billion €) 6,0 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.4%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 267,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.9% GROSS DOMESTIC PRODUCT (in billion €) 17,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 9.9%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 118,000 POPULATION 5,238,460 TOURISM INTENSITY (population/bed places) 44.4
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.fi a. TOURISM (“ matkailu”) 1,520,000 b. “SUSTAINABLE DEVELOPMENT” (“ kestävä kehitys”) 114,000 c. “SUSTAINABLE TOURISM (“ kestävä matkailu”) 1,200 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  0,07% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0,001 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.visitfinland.com Analysis of national tourism website  ( www.visitfinald.com) YES/NO Notes  Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries?  YES Does it provide sustainable/eco/green hotel information?  YES
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 5 b. number of ecolabels for tourist accommodation 1 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 1 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 20%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies FINNAIR OYJ KALEVA TRAVEL OY RESTEL OY a.  sustainability/green section in the website YES NO YES b.  sustainable tourism info in the website YES NO YES c.  sustainability annual report in the website YES NO NO Total YES 3 0 2
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports HELSINKY VANTAA AIRPORT ENONTEKICO AIRPORT IVALO AIRPORT a.  sustainability/green section in the website YES YES YES b.  sustainable tourism info in the website YES YES YES c.  sustainability annual report in the website YES YES YES Total YES 3 3 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object]
FRANCE SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY France POPULATION 63,718,187 Online population (2007): TOTAL ONLINE POPULATION 34,851,835 PERCENTAGE OF POPULATION ONLINE 54.7% USAGE GROWTH (2000-2007) 310.0%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.322,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 5.2% GROSS DOMESTIC PRODUCT (in billion €) 75,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4.1%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 3.348,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 13.2% GROSS DOMESTIC PRODUCT (in billion €) 202,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.9%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 1,254,000 POPULATION 63,718,187 TOURISM INTENSITY (population/bed places) 50.8
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.fr a. “TOURISM” 1,360,000 b. “SUSTAINABLE DEVELOPMENT”  232.000 c. “SUSTAINABLE TOURISM “ 88.700 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  6,5% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0,38 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:   www.franceguide.com Analysis of national tourism website  ( www.franceguide.com) YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO - Does it provide sustainable/eco/green tourism products/itineraries?  NO - Does it provide sustainable/eco/green hotel information?  NO -
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 89 b. number of ecolabels for tourist accommodation 9 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 9 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 10,1%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies Accor SNCF Air France a.  sustainability/green section in the website YES YES YES b.  sustainable tourism info in the website YES NO YES c.  sustainability annual report in the website YES NO YES Total YES 3 1 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports Charles de Gaulle (Paris) Orly (Paris) Saint-Exupery (Lyon) a.  sustainability/green section in the website YES YES YES b.  sustainable tourism info in the website YES YES YES c.  sustainability annual report in the website YES YES YES Total YES 3 3 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object]
GERMANY SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Germany POPULATION 82,400,996 Online population (2007): TOTAL ONLINE POPULATION 53,240,115 PERCENTAGE OF POPULATION ONLINE 64.6 % USAGE GROWTH (2000-2007) 121.8 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.253,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.2% GROSS DOMESTIC PRODUCT (in billion €) 69,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.9%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 4.260,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.8% GROSS DOMESTIC PRODUCT (in billion €) 240,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10,0%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 1,632,000 POPULATION 82,400,996 TOURISM INTENSITY (population/bed places) 50.5
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.de a. “TOURISM”/ Tourismus 1,210,000  b. “SUSTAINABLE DEVELOPMENT”/ Nachhaltige Entwicklung 742,000  c. “SUSTAINABLE TOURISM “ Nachhaltiger Tourismus 133,000  SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  11.9% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.17 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.deutschland–tourismus.de Analysis of national tourism website  www.deutschland–tourismus.de YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  YES Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 29 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 7 d. total number of ecolabels for tourism: (b + c) 7 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 24.1%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies Air Berlin Alltours Steigenberger a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website NO NO NO Total YES 0 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.adv.aero/de/gfx/index.php  ( airports selected by  number of passengers)  Analysis of the 3 major airports Frankfurt Munich Berlin a.  sustainability/green section in the website NO NO YES b.  sustainable tourism info in the website NO NO YES c.  sustainability annual report in the website NO NO YES Total YES 0 0 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GREECE SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Greece POPULATION 10,706,290 Online population (2007): TOTAL ONLINE POPULATION 3,800,000 PERCENTAGE OF POPULATION ONLINE 35.5% USAGE GROWTH (2000-2007) 280%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 461,4 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.3% GROSS DOMESTIC PRODUCT (in billion €) 14,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.4%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 896,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 20% GROSS DOMESTIC PRODUCT (in billion €) 33,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 16.5%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 963,000 POPULATION 10,706,290 TOURISM INTENSITY (population/bed places) 11.1
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Note – figures have been found typing English words in Google.gr. The following data were found typing the corresponding Greek words in Google.gr: a. 52,400; b. 3,107; c. 839; ST (%) 1.6%; ST/SD 0.27 ratio Keywords returns on the Internet: www.google.gr a. “TOURISM” 282,000  b. “SUSTAINABLE DEVELOPMENT”  23,600  c. “SUSTAINABLE TOURISM “ 2,830  SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  1% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.12 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.gnto.gr Analysis of national tourism website  ( www.gnto.gr) YES/NO Notes  Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries?  YES Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 0 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies Aegean Airlines Louis Hellenic Cruises  Grecotel SA a.  sustainability/green section in the website NO NO YES b.  sustainable tourism info in the website NO NO YES c.  sustainability annual report in the website NO NO NO Total YES 0 0 2
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports ATHENS THESSALONIKI PATRAS a.  sustainability/green section in the website YES NO NO b.  sustainable tourism info in the website YES NO NO c.  sustainability annual report in the website NO NO NO Total YES 2 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object]
ICELAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Iceland POPULATION 301,931 Online population (2007): TOTAL ONLINE POPULATION 258,000 PERCENTAGE OF POPULATION ONLINE 85.4 % USAGE GROWTH (2000-2007) 53.6 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 8,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 5.0% GROSS DOMESTIC PRODUCT (in billion €) 62,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 5.3%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 27,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 15.6% GROSS DOMESTIC PRODUCT (in billion €) 171,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 14.7%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 17,000 POPULATION 301,931 TOURISM INTENSITY (population/bed places) 17,7
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Note – figures have been found typing English words in Google.is Keywords returns on the Internet: www.google.is a. “TOURISM” 161,000 b. “SUSTAINABLE DEVELOPMENT”  27,600 c. “SUSTAINABLE TOURISM  5,280 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  3.27% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.19 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:   www.icetourist.is Analysis of national tourism website  www.icetourist.is YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO There is not a proper section (Iceland 101) Does it provide sustainable/eco/green tourism products/itineraries?  NO Link to activities but nothing specific (Fun things to do) Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 0 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Notes:  www.icehotels.com   www.icelandexport.is   Analysis of the 3 leading companies Atlantic Ice Hotels Iceland Express a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website NO NO NO Total YES 0 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at:  www.flightstats.com/go/Airport/airportsOfTheWorld.do ;  www.keflavikairport.is  Analysis of the 3 major airports Keflavik Int’l Reykjavik   Egilsstadir a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website NO NO NO Total YES 0 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IRELAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Ireland POPULATION 4,109,086  Online population (2007): TOTAL ONLINE POPULATION 2,060,000  PERCENTAGE OF POPULATION ONLINE 50,1% USAGE GROWTH (2000-2007) 162,8%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 56,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.7% GROSS DOMESTIC PRODUCT (in billion €) 5,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.6%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 164,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.8% GROSS DOMESTIC PRODUCT (in billion €) 16,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.4%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 148,000 POPULATION 4,109,086  TOURISM INTENSITY (population/bed places) 27.8
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.ie a. “TOURISM” 404,000  b. “SUSTAINABLE DEVELOPMENT”  85,700 c. “SUSTAINABLE TOURISM “ 8,950 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  2,2% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0,10 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.discoverireland.com Analysis of national tourism website  ( www.discoverireland.com) YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  NO Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 11 b. number of ecolabels for tourist accommodation 11 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 11 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 100%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies AER LINGUS GROUP  DUBLIN AIRPORT AUTHORITY (AER RIANTA)  JURYS DOYLE HOTEL GROUP  a.  sustainability/green section in the website NO NO YES b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website NO NO NO Total YES 0 0 1
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports Dublin Airport Cork Airport Donegal Airport a.  sustainability/green section in the website YES YES NO  b.  sustainable tourism info in the website YES YES NO c.  sustainability annual report in the website YES YES NO Total YES 3 3 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object]
ITALY SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Italy POPULATION 58,147,733 Online population (2007): TOTAL ONLINE POPULATION 33,143,152 PERCENTAGE OF POPULATION ONLINE 57.0 % USAGE GROWTH (2000-2007) 151.1 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.068,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4.6% GROSS DOMESTIC PRODUCT (in billion €) 64,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4.2%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 2.651,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 11.5% GROSS DOMESTIC PRODUCT (in billion €) 156,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.2%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 2,087,000 POPULATION 58,147,733 TOURISM INTENSITY (population/bed places) 27.9
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.it a. “TOURISM” 1,040,000  b. “SUSTAINABLE DEVELOPMENT”  1,680,000 c. “SUSTAINABLE TOURISM “ 112,000 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  10.8% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.07 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.enit.it  – Italy does not have a national tourism website. For this research the Enit website has been adopted.  Analysis of national tourism website ( www.enit.it) Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  NO Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 160 b. number of ecolabels for tourist accommodation 68 c. number of ecolabels for camp sites 6 d. total number of ecolabels for tourism: (b + c) 74 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 46,2%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies ALITALIA COSTA CROCIERE JOLLY HOTELS a.  sustainability/green section in the website NO YES NO b.  sustainable tourism info in the website NO YES NO c.  sustainability annual report in the website NO YES NO Total YES
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports MALPENSA LINATE FIUMICINO a.  sustainability/green section in the website YES YES YES b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website YES YES YES Total YES
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object]
NETHERLANDS SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Netherlands POPULATION 16,570,613 Online population (2007): TOTAL ONLINE POPULATION 14,544,400 PERCENTAGE OF POPULATION ONLINE 87,8% USAGE GROWTH (2000-2007) 272,9%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 233,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.3% GROSS DOMESTIC PRODUCT (in billion €) 18,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.3%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 621,0 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.7% GROSS DOMESTIC PRODUCT (in billion €) 49,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.9%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 192,000 POPULATION 16,570,613 TOURISM INTENSITY (population/bed places) 86.3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.nl a. “TOURISM” (“toerisme”) 569,000 b. “SUSTAINABLE DEVELOPMENT” (“ duurzame ontwikkeling”) 199,000 c. “SUSTAINABLE TOURISM“  (“duurzaam toerisme”) 33,900 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  6% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.17 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.holland.com Analysis of national tourism website  www.holland.com YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  NO Does it provide sustainable/eco/green hotel information?  YES The hostel chain “StayOkay” Gets Green Label -
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.eco-label.com   > the interactive catalogue Ecolabelling a. number of ecolabel products in the country (all categories) 9 b. number of ecolabels for tourist accommodation 6 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 6 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 66.6%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies BCD HOLDINGS NV  GOLDEN TULIP BV  KLM ROYAL DUTCH AIRLINES  a.  sustainability/green section in the website NO NO YES b.  sustainable tourism info in the website NO NO YES c.  sustainability annual report in the website NO NO YES Total YES 0 0 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports AMSTERDAM SCHIPHOL INTERNATIONAL AIRPORT EINDHOVEN INTERNATIONAL AIRPORT ROTTERDAM   a.  sustainability/green section in the website NO YES NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website NO NO NO Total YES 0 1 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object]
NORWAY SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Norway POPULATION 4,627,926 Online population (2007): TOTAL ONLINE POPULATION 4,074,100 PERCENTAGE OF POPULATION ONLINE 88% USAGE GROWTH (2000-2007) 85.2 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 72,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.1% GROSS DOMESTIC PRODUCT (in billion €) 54,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.5%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 259,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.9% GROSS DOMESTIC PRODUCT (in billion €) 181,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.3%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 151,000 POPULATION 4,627,926 TOURISM INTENSITY (population/bed places) 30.6
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.no a. “TOURISM” (“turisme”) 361,000 b. “SUSTAINABLE DEVELOPMENT”  (“ bærekraftig utvikling”) 82,100 c. “SUSTAINABLE TOURISM “ (“ bærekraftig turisme”) 1,980 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  0.5% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.02
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.visitnorway.com Analysis of national tourism website : www.visitnorway.com YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  YES Does it provide sustainable/eco/green hotel information?  YES
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 6 b. number of ecolabels for tourist accommodation 2 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 2 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 33.3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism HURTIGRUTEN:  www.hurtigruten.com WIDERøE'S FLYVESELSKAP: www.wideroe.no/ THON HOTELS: www.thonhotels.com/ Analysis of the 3 leading companies HURTIGRUTEN ASA  WIDERøE'S FLYVESELSKAP ASA  THON HOTELS AS  a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website YES YES YES c.  sustainability annual report in the website NO NO NO Total YES 1 1 1
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at:  www.flightstats.com/go/Airport/airportsOfTheWorld.do Oslo airport: www.osl.no Other airports:  www.avinor.no/English/Airports/Bergen_Airport,_Flesland/ Analysis of the 3 major airports Oslo Airport (OSL) Flesland Airport (BGO) Stravanger Airport (SVG) a.  sustainability/green section in the website YES NO NO b.  sustainable tourism info in the website YES NO NO c.  sustainability annual report in the website NO NO NO Total YES 2 0 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PORTUGAL SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Portugal POPULATION 10,642,836 (2007) Online population (2007): TOTAL ONLINE POPULATION 7,782,760 PERCENTAGE OF POPULATION ONLINE 73.1 % USAGE GROWTH (2000-2007) 211.3 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 402,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.7% GROSS DOMESTIC PRODUCT (in billion €) 10,4 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.5 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 958,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 18.4% GROSS DOMESTIC PRODUCT (in billion €) 24,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 15.4%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 264,000 POPULATION 10,642,836 TOURISM INTENSITY (population/bed places) 40
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.pt a. TOURISM  ("turismo“) 738,000  b. SUSTAINABLE DEVELOPMENT  ("desenvolvimento sustentável“) 107,000  c. SUSTAINABLE TOURISM  ( “turismo sustentável“) 5,570  SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  0,8% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.05 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.visitportugal.com Analysis of national tourism website: www.visitportugal.com YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  NO Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.eco-label.com  the interactive catalogue Ecolabelling a. number of ecolabel products in the country (all categories) 7 b. number of ecolabels for tourist accommodation 2 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 2 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 28.6 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  corporate  websites of single companies -  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Notes:1) www.pestana.com  2)  www.flytap.com 3) www.cp.pt : national-railways  Analysis of the 3 leading companies PESTANA HOTELS & RESORTS SA  TAP-AIR PORTUGAL SA  CP a.  sustainability/green section in the website YES NO YES b.  sustainable tourism info in the website NO NO YES c.  sustainability annual report in the website NO NO YES Total YES 1 0 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD 1)Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do 2)www.ana.pt = for Lisboa, Porto and Faro   Analysis of the 3 major airports Lisboa Porto Faro a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website NO NO NO Total YES - - -
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object]
SPAIN SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY SPAIN POPULATION 40,448,191 Online population (2007): TOTAL ONLINE POPULATION  22,843,915  PERCENTAGE OF POPULATION ONLINE 56.5%  USAGE GROWTH (2000-2007) 324.0 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.553,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.7% GROSS DOMESTIC PRODUCT (in billion €) 71,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.8%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 4,045,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 20% GROSS DOMESTIC PRODUCT (in billion €) 190,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 18.2%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024  Tourism intensity: BED PLACES (2006) 1,615,000  POPULATION 40,448,191 TOURISM INTENSITY (population/bed places) 25.04 population/bed places
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.es a. TOURISM (“ Turismo”) 922,000  b. SUSTAINABLE DEVELOPMENT (“ Desarrollo Sostenible”) 1,190,000  c. SUSTAINABLE TOURISM  (“ Turismo Sostenible”) 82,100 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  8,9% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.07 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.spain.info Analysis of national tourism website  ( www.spain.info) YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO - Does it provide sustainable/eco/green tourism products/itineraries?  YES Green Spain section Does it provide sustainable/eco/green hotel information?  NO -
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 2007 28 b. number of ecolabels for tourist accommodation 4 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 4 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 14.28%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism www.iberia.com www.iberostar.com www.solmelia.com Analysis of the 3 leading companies IBERIA GRUPO IBEROSTAR SA  SOL MELIá SA  a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website NO NO NO c.  sustainability annual report in the website YES NO YES Total YES 1 0 1
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.madrid-mad.com http://www.barcelona-airport.com www.aena.es Analysis of the 3 major airports MADRID BARAJAS AIRPORT BARCELONA EL-PRAT AIRPORT PALMA DE MALLORCA a.  sustainability/green section in the website YES YES YES b.  sustainable tourism info in the website YES YES YES c.  sustainability annual report in the website YES YES YES Total YES 3 3 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWEDEN SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY SWEDEN POPULATION 9,031,088  Online population (2007): TOTAL ONLINE POPULATION 6,981,200 PERCENTAGE OF POPULATION ONLINE 77.3% USAGE GROWTH (2000-2007) 72.5%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 123,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.8% GROSS DOMESTIC PRODUCT (in billion €) 79,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.6%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 365,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.4% GROSS DOMESTIC PRODUCT (in billion €) 239,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8,0%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 201,000 POPULATION 9,031,088 TOURISM INTENSITY (population/bed places) 44.93
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.se a. TOURISM  (“ turism”) 504,000  b. SUSTAINABLE DEVELOPMENT(“ hållbar   utveckling”) 316,000  c. SUSTAINABLE TOURISM (“ hållbar  turism”) 3,930 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  0.8% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.01
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 20 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Notes: http://travelgroup.ticket.se/corporate/en/contact.html http://www.casinocosmopol.se/ http://www.sj.se Analysis of the 3 leading companies CASINO COSMOPOL AB TICKET TRAVEL GROUP AB  Statens järnvägars (SJ) a.  sustainability/green section in the website No Yes Yes b.  sustainable tourism info in the website No No No c.  sustainability annual report in the website No No Yes Total YES 0 1 2
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.lfv.se/templates/LFV_AirportStartPage_Arlanda____36729.aspx http://www.lfv.se/default____1062.aspx http://www.dalaflyget.se/ Analysis of the 3 major airports Stockholm Arlanda airport Ängelholm-Helsingborg Airport  DALA airport a.  sustainability/green section in the website YES YES NO b.  sustainable tourism info in the website YES NO NO c.  sustainability annual report in the website YES NO NO Total YES 3 1 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  national official tourism website or portal  (for travellers, not corporate or business) Analysis of national tourism website  ( www.sweden.se) YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO It mentions sustainability in a few articles Does it provide sustainable/eco/green tourism products/itineraries?  NO Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object],[object Object],[object Object]
SWITZERLAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Switzerland POPULATION 7,523,024 Online population (2007): TOTAL ONLINE POPULATION 5,097,822 PERCENTAGE OF POPULATION ONLINE 67.8 % USAGE GROWTH (2000-2007) 39%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 361,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.3 GROSS DOMESTIC PRODUCT (in billion €) 30,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 815,4 AS % OF EQUIVALENT ECONOMY-WIDE (%) 18.7 GROSS DOMESTIC PRODUCT (in billion €) 72,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 14.8
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  "Swiss Tourism in Figures - Edition 2007", edited by the Swiss Tourism Federation (FST) Tourism intensity: BED PLACES (2006) 240,429 POPULATION 7,523,024 TOURISM INTENSITY (population/bed places) 31.3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet:  (in German) www.google.ch a. TOURISM (“tourismus”) 549,000  b. SUSTAINABLE DEVELOPMENT (“nachhaltigkeit”) 249,000 c. SUSTAINABLE TOURISM  (“nachhaltigen tourismus”) 3,840 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  0.7% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.02%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.myswitzerland.com Analysis of national tourism website www.myswitzerland.com   YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  NO Does it provide sustainable/eco/green hotel information?  NO
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 0 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  Companies identified at: http://www.euromonitor.com/Travel_And_Tourism http://www.sunstarhotels.com/hotels.html  http://www.swiss.com/web/IT/Pages/index.aspx?Country=IT http://www.hotelplan.ch/Reisen NOTES: * not in the homepage, you find the green section in the site map Analysis of the 3 leading companies SUNSTAR HOTELS SWISS INTERNATIONAL AIRLINES HOTELPLAN a.  sustainability/green section in the website NO YES* YES b.  sustainable tourism info in the website NO YES YES c.  sustainability annual report in the website NO NO YES Total YES 0 2 3
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  Airports identified at:  www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.gva.ch/Desktopdefault.aspx/tabid-11/ http://www.zurich-airport.com/ZRH/default.asp?ID_site=1&sp=en&hp=1&t=Zurich%20Airport http://www.airport-stgallen.com/ Notes : * they publish a triennal report Analysis of the 3 major airports GENEVE COINTRIN ZURICH ALTENRHEIN (minor airport) a.  sustainability/green section in the website YES YES NO b.  sustainable tourism info in the website YES YES YES c.  sustainability annual report in the website NO* YES NO Total YES 2 3 1
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY ,[object Object],[object Object]
UNITED KINGDOM SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY United Kingdom POPULATION 60,776,238  Online population (2007): TOTAL ONLINE POPULATION 40,362,842  PERCENTAGE OF POPULATION ONLINE 66.4 %  USAGE GROWTH (2000-2007) 162.1 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 988,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.2 GROSS DOMESTIC PRODUCT (in billion €) 46,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.4
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 2,669,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.5% GROSS DOMESTIC PRODUCT (in billion €) 123,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 9.1 %
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: Eurostat, 2006,  Bed places in hotels and similar establishments ,  http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024   Tourism intensity: BED PLACES (2006) 1.256.000  POPULATION 60,776,238 TOURISM INTENSITY (population/bed places) 48.39
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.uk a. “TOURISM” 1,170,000  b. “SUSTAINABLE DEVELOPMENT”  473,000  c. “SUSTAINABLE TOURISM “ 176,000  SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100]  15% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b]  0.37 ratio
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Keywords returns on the Internet (methodology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  www.visitbritain.com Analysis of national tourism website  www.visitbritain.com YES/NO Notes  Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries?  YES Products/itineraries Does it provide sustainable/eco/green hotel information?  YES TYF ECO HOTEL
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 12 b. number of ecolabels for tourist accommodation 5 c. number of ecolabels for camp sites - d. total number of ecolabels for tourism: (b + c) 5 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 41.66%
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  http://www.euromonitor.com/Travel_And_Tourism http://www.britishairways.com/travel/home/public/en_gb?countrycode=GB http://www.abercrombiekent.co.uk/index.aspx http://ww1.thomascook.com/content/homepage/homepage/homepage.asp Notes: Abercrombie & Kent have a newsletter Analysis of the 3 leading companies BRITISH AIRWAYS ABERCROMBIE & KENT (Tours) THE RITZ (Luxury Hotel) a.  sustainability/green section in the website NO YES NO b.  sustainable tourism info in the website YES YES NO c.  sustainability annual report in the website YES NO* NO Total YES 2 2 0
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD Source:  official  websites of single airports-  Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports STANSTED GATWICK HEATHROW a.  sustainability/green section in the website NO NO NO b.  sustainable tourism info in the website YES YES YES c.  sustainability annual report in the website YES YES YES Total YES 2 2 2
SUSTAINABLE TOURISM:  AN INTERNATIONAL SCORECARD COUNTRY SUMMARY The official UK tourism website www.visitbritain.com does not feature a sustainable tourism section.  Nevertheless, Green Accreditation and sustainability initiatives in the UK are relatively easy to find on the internet. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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II Dossier Tourism and Sustainability: An international Scorecard_Attachments

  • 1. AUSTRIA SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 2. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Austria POPULATION 8,199,783 Online population (2007): TOTAL ONLINE POPULATION 4,650,000 PERCENTAGE OF POPULATION ONLINE 56.7% USAGE GROWTH (2000-2007) 121.4%
  • 3. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 299,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.2% GROSS DOMESTIC PRODUCT (in billion €) 16,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.1
  • 4. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 806,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 19.3% GROSS DOMESTIC PRODUCT (in billion €) 44,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 16.7
  • 5. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 573,000 POPULATION 8,199,783 TOURISM INTENSITY (population/bed places) 14.3
  • 6. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.at a. TOURISM (“Tourismus”) 538,000 b. SUSTAINABLE DEVELOPMENT (“Nachhaltige Entwicklung”) 59,100 c. “SUSTAINABLE TOURISM (“Nachhaltigen Tourismus”) 1,920 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 0,3% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.03 ratio
  • 7.
  • 8. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.austria.info Analysis of national tourism website www.austria.info YES/NO Notes Does it have a sustainable/eco/green tourism section? Yes Does it provide sustainable/eco/green tourism products/itineraries? Yes Does it provide sustainable/eco/green hotel information? Yes The group called Bio-Hotels
  • 9. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 29 b. number of ecolabels for tourist accommodation 15 c. number of ecolabels for camp sites 9 d. total number of ecolabels for tourism: (b + c) 24 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 82.8
  • 10. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies Austrian Airlines Group Europcar Autovermietung Tiscover AG a. sustainability/green section in the website No No No b. sustainable tourism info in the website No No No c. sustainability annual report in the website No No No Total YES 0 0 0
  • 11. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.flightstats.com/go/Airport/airportsOfTheWorld.do www.viennaairport.com www.flughafen-innsbruck.at www.salsburg-airport.com Analysis of the 3 major airports Vienna Int’l Salzburg W.A. Innsbruck a. sustainability/green section in the website No No Yes b. sustainable tourism info in the website No No Yes c. sustainability annual report in the website No No Yes Total YES 0 0 3
  • 12.
  • 13. BELGIUM SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 14. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY BELGIUM POPULATION 10,392,226 Online population (2007): TOTAL ONLINE POPULATION 5,100,000 PERCENTAGE OF POPULATION ONLINE 49.1 % USAGE GROWTH (2000-2007) 155.0 %
  • 15. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 160,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.7 GROSS DOMESTIC PRODUCT (in billion €) 10,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3,3
  • 16. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 523,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 12.0 GROSS DOMESTIC PRODUCT (in billion €) 36,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 11.1
  • 17. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 124,000 POPULATION 10,392,226 TOURISM INTENSITY (population/bed places) 83.8
  • 18. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.be a. TOURISM (“ toerisme”) 493,000 b. “SUSTAINABLE DEVELOPMENT” (“ duurzame ontwikkeling”)  314,000 c. “SUSTAINABLE TOURISM (“ duurzaam toerisme”) 6,110 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 1.2% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.01 ratio
  • 19.
  • 20. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.visitbelgium.com Analysis of national tourism website www.visitbelgium.com YES/NO Notes Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries? YES Does it provide sustainable/eco/green hotel information? YES
  • 21. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 6 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
  • 22. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Sources: c companies identified at: http://www.euromonitor.com/Travel_And_Tourism; www.b-rail.be; www.brusselsairlines.be Analysis of 3 leading travel companies ACCOR HOTELS BELGIUM NV NMBS/SNCB National Railway Company SN BRUSSELS AIRLINES a. sustainability/green section in the website YES YES NO b. sustainable tourism info in the website YES NO NO c. sustainability annual report in the website YES YES NO Total YES 3 2 0
  • 23. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.brusselsairport.be/nl/; http://airport.u.nu/ANR; http://www.charleroi-airport.com http://www.charleroi-airport.com Analysis of the 3 major airports Brussels Airport Antwerp Airport Charleroi Airport a. sustainability/green section in the website YES NO NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website YES NO NO Total YES 2 0 0
  • 24. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY SUMMARY Tourism intensity in Belgium is 83.8 and tourism contributes 11.1% to the national GDP ( directly and indirectly) In the national tourism web site there is an eco/green tourism section, also Brussels Hotels with the ‘Ecolabel’ regarding their effort for the environment and accommodation built or renovated with natural materials. Among the 3 leading companies, Accor group has in the web site a sustainability/green section, sustainable tourism info and sustainability annual report and the National Railway Company ( NMBS/SNCB) has a sustainability/green section and an annual report such as the main airport web site, Brussels Airport. The last data confirm the effort of the country towards sustainability even if the number of eco label products is limited.
  • 25. DENMARK SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 26. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Denmark POPULATION 5,468,120 Online population (2007): TOTAL ONLINE POPULATION 3,762,500 PERCENTAGE OF POPULATION ONLINE 68.8 % USAGE GROWTH (2000-2007) 92.9 %
  • 27. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 110,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4,0 GROSS DOMESTIC PRODUCT (in billion €) 67,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.9
  • 28. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 284,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.3 GROSS DOMESTIC PRODUCT (in billion €) 171,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10,0
  • 29. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 71,000 POPULATION 5,468,120 TOURISM INTENSITY (population/bed places) 77
  • 30. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.dk a. TOURISM (“turisme”) 416,000 b. SUSTAINABLE DEVELOPMENT (“ bæredygtig udvikling”) 82,100 c. SUSTAINABLE TOURISM (“ bæredygtig turisme”) 2,460 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 0,59% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0,02 ratio
  • 31.
  • 32. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.visitdenmark.com Analysis of national tourism website : www.visitdenmark.com YES/NO Notes Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries? YES Does it provide sustainable/eco/green hotel information? YES
  • 33. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source:http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 61 b. number of ecolabels for tourist accommodation 6 c. number of ecolabels for camp sites 6 d. total number of ecolabels for tourism: (b + c) 12 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 19,6 %
  • 34. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism; www.sasgroup.net www.cph.dk. Analysis of 3 leading travel companies AKTIESELSKABET KJOBENHAVNS SOMMER-TIVOLI KASTRUP INTERNATIONAL AIRPORT SAS GROUP a. sustainability/green section in the website NO NO YES b. sustainable tourism info in the website NO NO YES c. sustainability annual report in the website NO NO YES Total YES 0 0 3
  • 35. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do www.cph.dk ; www.aal.dk ; www.aar.dk Analysis of the 3 major airports Copenhagen Aalborg Tirstrup a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website NO NO NO Total YES 0 0 0
  • 36.
  • 37. FINLAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 38. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY FINLAND POPULATION 5,238,460 Online population (2007): TOTAL ONLINE POPULATION 3,286,OOO PERCENTAGE OF POPULATION ONLINE 62,7% USAGE GROWTH (2000-2007) 29%
  • 39. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 87,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.5% GROSS DOMESTIC PRODUCT (in billion €) 6,0 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.4%
  • 40. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 267,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.9% GROSS DOMESTIC PRODUCT (in billion €) 17,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 9.9%
  • 41. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 118,000 POPULATION 5,238,460 TOURISM INTENSITY (population/bed places) 44.4
  • 42. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.fi a. TOURISM (“ matkailu”) 1,520,000 b. “SUSTAINABLE DEVELOPMENT” (“ kestävä kehitys”) 114,000 c. “SUSTAINABLE TOURISM (“ kestävä matkailu”) 1,200 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 0,07% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0,001 ratio
  • 43.
  • 44. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.visitfinland.com Analysis of national tourism website ( www.visitfinald.com) YES/NO Notes Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries? YES Does it provide sustainable/eco/green hotel information? YES
  • 45. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 5 b. number of ecolabels for tourist accommodation 1 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 1 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 20%
  • 46. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies FINNAIR OYJ KALEVA TRAVEL OY RESTEL OY a. sustainability/green section in the website YES NO YES b. sustainable tourism info in the website YES NO YES c. sustainability annual report in the website YES NO NO Total YES 3 0 2
  • 47. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports HELSINKY VANTAA AIRPORT ENONTEKICO AIRPORT IVALO AIRPORT a. sustainability/green section in the website YES YES YES b. sustainable tourism info in the website YES YES YES c. sustainability annual report in the website YES YES YES Total YES 3 3 3
  • 48.
  • 49. FRANCE SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 50. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY France POPULATION 63,718,187 Online population (2007): TOTAL ONLINE POPULATION 34,851,835 PERCENTAGE OF POPULATION ONLINE 54.7% USAGE GROWTH (2000-2007) 310.0%
  • 51. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.322,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 5.2% GROSS DOMESTIC PRODUCT (in billion €) 75,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4.1%
  • 52. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 3.348,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 13.2% GROSS DOMESTIC PRODUCT (in billion €) 202,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.9%
  • 53. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 1,254,000 POPULATION 63,718,187 TOURISM INTENSITY (population/bed places) 50.8
  • 54. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.fr a. “TOURISM” 1,360,000 b. “SUSTAINABLE DEVELOPMENT” 232.000 c. “SUSTAINABLE TOURISM “ 88.700 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 6,5% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0,38 ratio
  • 55.
  • 56. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.franceguide.com Analysis of national tourism website ( www.franceguide.com) YES/NO Notes Does it have a sustainable/eco/green tourism section? NO - Does it provide sustainable/eco/green tourism products/itineraries? NO - Does it provide sustainable/eco/green hotel information? NO -
  • 57. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 89 b. number of ecolabels for tourist accommodation 9 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 9 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 10,1%
  • 58. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies Accor SNCF Air France a. sustainability/green section in the website YES YES YES b. sustainable tourism info in the website YES NO YES c. sustainability annual report in the website YES NO YES Total YES 3 1 3
  • 59. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports Charles de Gaulle (Paris) Orly (Paris) Saint-Exupery (Lyon) a. sustainability/green section in the website YES YES YES b. sustainable tourism info in the website YES YES YES c. sustainability annual report in the website YES YES YES Total YES 3 3 3
  • 60.
  • 61. GERMANY SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 62. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Germany POPULATION 82,400,996 Online population (2007): TOTAL ONLINE POPULATION 53,240,115 PERCENTAGE OF POPULATION ONLINE 64.6 % USAGE GROWTH (2000-2007) 121.8 %
  • 63. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.253,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.2% GROSS DOMESTIC PRODUCT (in billion €) 69,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.9%
  • 64. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 4.260,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.8% GROSS DOMESTIC PRODUCT (in billion €) 240,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10,0%
  • 65. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 1,632,000 POPULATION 82,400,996 TOURISM INTENSITY (population/bed places) 50.5
  • 66. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.de a. “TOURISM”/ Tourismus 1,210,000 b. “SUSTAINABLE DEVELOPMENT”/ Nachhaltige Entwicklung 742,000 c. “SUSTAINABLE TOURISM “ Nachhaltiger Tourismus 133,000 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 11.9% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.17 ratio
  • 67.
  • 68. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.deutschland–tourismus.de Analysis of national tourism website www.deutschland–tourismus.de YES/NO Notes Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? YES Does it provide sustainable/eco/green hotel information? NO
  • 69. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 29 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 7 d. total number of ecolabels for tourism: (b + c) 7 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 24.1%
  • 70. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies Air Berlin Alltours Steigenberger a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website NO NO NO Total YES 0 0 0
  • 71. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.adv.aero/de/gfx/index.php ( airports selected by number of passengers) Analysis of the 3 major airports Frankfurt Munich Berlin a. sustainability/green section in the website NO NO YES b. sustainable tourism info in the website NO NO YES c. sustainability annual report in the website NO NO YES Total YES 0 0 3
  • 72.
  • 73. GREECE SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 74. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Greece POPULATION 10,706,290 Online population (2007): TOTAL ONLINE POPULATION 3,800,000 PERCENTAGE OF POPULATION ONLINE 35.5% USAGE GROWTH (2000-2007) 280%
  • 75. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 461,4 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.3% GROSS DOMESTIC PRODUCT (in billion €) 14,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.4%
  • 76. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 896,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 20% GROSS DOMESTIC PRODUCT (in billion €) 33,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 16.5%
  • 77. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 963,000 POPULATION 10,706,290 TOURISM INTENSITY (population/bed places) 11.1
  • 78. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Note – figures have been found typing English words in Google.gr. The following data were found typing the corresponding Greek words in Google.gr: a. 52,400; b. 3,107; c. 839; ST (%) 1.6%; ST/SD 0.27 ratio Keywords returns on the Internet: www.google.gr a. “TOURISM” 282,000 b. “SUSTAINABLE DEVELOPMENT” 23,600 c. “SUSTAINABLE TOURISM “ 2,830 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 1% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.12 ratio
  • 79.
  • 80. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.gnto.gr Analysis of national tourism website ( www.gnto.gr) YES/NO Notes Does it have a sustainable/eco/green tourism section? YES Does it provide sustainable/eco/green tourism products/itineraries? YES Does it provide sustainable/eco/green hotel information? NO
  • 81. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 0 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
  • 82. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies Aegean Airlines Louis Hellenic Cruises Grecotel SA a. sustainability/green section in the website NO NO YES b. sustainable tourism info in the website NO NO YES c. sustainability annual report in the website NO NO NO Total YES 0 0 2
  • 83. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports ATHENS THESSALONIKI PATRAS a. sustainability/green section in the website YES NO NO b. sustainable tourism info in the website YES NO NO c. sustainability annual report in the website NO NO NO Total YES 2 0 0
  • 84.
  • 85. ICELAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 86. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Iceland POPULATION 301,931 Online population (2007): TOTAL ONLINE POPULATION 258,000 PERCENTAGE OF POPULATION ONLINE 85.4 % USAGE GROWTH (2000-2007) 53.6 %
  • 87. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 8,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 5.0% GROSS DOMESTIC PRODUCT (in billion €) 62,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 5.3%
  • 88. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 27,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 15.6% GROSS DOMESTIC PRODUCT (in billion €) 171,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 14.7%
  • 89. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 17,000 POPULATION 301,931 TOURISM INTENSITY (population/bed places) 17,7
  • 90. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Note – figures have been found typing English words in Google.is Keywords returns on the Internet: www.google.is a. “TOURISM” 161,000 b. “SUSTAINABLE DEVELOPMENT” 27,600 c. “SUSTAINABLE TOURISM 5,280 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 3.27% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.19 ratio
  • 91.
  • 92. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.icetourist.is Analysis of national tourism website www.icetourist.is YES/NO Notes Does it have a sustainable/eco/green tourism section? NO There is not a proper section (Iceland 101) Does it provide sustainable/eco/green tourism products/itineraries? NO Link to activities but nothing specific (Fun things to do) Does it provide sustainable/eco/green hotel information? NO
  • 93. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 0 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
  • 94. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Notes: www.icehotels.com www.icelandexport.is Analysis of the 3 leading companies Atlantic Ice Hotels Iceland Express a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website NO NO NO Total YES 0 0 0
  • 95. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do ; www.keflavikairport.is Analysis of the 3 major airports Keflavik Int’l Reykjavik Egilsstadir a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website NO NO NO Total YES 0 0 0
  • 96.
  • 97. IRELAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 98. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Ireland POPULATION 4,109,086 Online population (2007): TOTAL ONLINE POPULATION 2,060,000 PERCENTAGE OF POPULATION ONLINE 50,1% USAGE GROWTH (2000-2007) 162,8%
  • 99. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 56,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.7% GROSS DOMESTIC PRODUCT (in billion €) 5,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.6%
  • 100. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 164,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.8% GROSS DOMESTIC PRODUCT (in billion €) 16,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.4%
  • 101. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 148,000 POPULATION 4,109,086 TOURISM INTENSITY (population/bed places) 27.8
  • 102. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.ie a. “TOURISM” 404,000 b. “SUSTAINABLE DEVELOPMENT” 85,700 c. “SUSTAINABLE TOURISM “ 8,950 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 2,2% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0,10 ratio
  • 103.
  • 104. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.discoverireland.com Analysis of national tourism website ( www.discoverireland.com) YES/NO Notes Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? NO Does it provide sustainable/eco/green hotel information? NO
  • 105. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 11 b. number of ecolabels for tourist accommodation 11 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 11 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 100%
  • 106. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies AER LINGUS GROUP DUBLIN AIRPORT AUTHORITY (AER RIANTA) JURYS DOYLE HOTEL GROUP a. sustainability/green section in the website NO NO YES b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website NO NO NO Total YES 0 0 1
  • 107. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports Dublin Airport Cork Airport Donegal Airport a. sustainability/green section in the website YES YES NO b. sustainable tourism info in the website YES YES NO c. sustainability annual report in the website YES YES NO Total YES 3 3 0
  • 108.
  • 109. ITALY SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 110. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Italy POPULATION 58,147,733 Online population (2007): TOTAL ONLINE POPULATION 33,143,152 PERCENTAGE OF POPULATION ONLINE 57.0 % USAGE GROWTH (2000-2007) 151.1 %
  • 111. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.068,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4.6% GROSS DOMESTIC PRODUCT (in billion €) 64,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 4.2%
  • 112. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 2.651,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 11.5% GROSS DOMESTIC PRODUCT (in billion €) 156,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.2%
  • 113. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 2,087,000 POPULATION 58,147,733 TOURISM INTENSITY (population/bed places) 27.9
  • 114. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.it a. “TOURISM” 1,040,000 b. “SUSTAINABLE DEVELOPMENT” 1,680,000 c. “SUSTAINABLE TOURISM “ 112,000 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 10.8% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.07 ratio
  • 115.
  • 116. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.enit.it – Italy does not have a national tourism website. For this research the Enit website has been adopted. Analysis of national tourism website ( www.enit.it) Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? NO Does it provide sustainable/eco/green hotel information? NO
  • 117. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 160 b. number of ecolabels for tourist accommodation 68 c. number of ecolabels for camp sites 6 d. total number of ecolabels for tourism: (b + c) 74 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 46,2%
  • 118. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of the 3 leading companies ALITALIA COSTA CROCIERE JOLLY HOTELS a. sustainability/green section in the website NO YES NO b. sustainable tourism info in the website NO YES NO c. sustainability annual report in the website NO YES NO Total YES
  • 119. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports MALPENSA LINATE FIUMICINO a. sustainability/green section in the website YES YES YES b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website YES YES YES Total YES
  • 120.
  • 121. NETHERLANDS SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 122. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Netherlands POPULATION 16,570,613 Online population (2007): TOTAL ONLINE POPULATION 14,544,400 PERCENTAGE OF POPULATION ONLINE 87,8% USAGE GROWTH (2000-2007) 272,9%
  • 123. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 233,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.3% GROSS DOMESTIC PRODUCT (in billion €) 18,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.3%
  • 124. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 621,0 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.7% GROSS DOMESTIC PRODUCT (in billion €) 49,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.9%
  • 125. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 192,000 POPULATION 16,570,613 TOURISM INTENSITY (population/bed places) 86.3
  • 126. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.nl a. “TOURISM” (“toerisme”) 569,000 b. “SUSTAINABLE DEVELOPMENT” (“ duurzame ontwikkeling”) 199,000 c. “SUSTAINABLE TOURISM“ (“duurzaam toerisme”) 33,900 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 6% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.17 ratio
  • 127.
  • 128. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.holland.com Analysis of national tourism website www.holland.com YES/NO Notes Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? NO Does it provide sustainable/eco/green hotel information? YES The hostel chain “StayOkay” Gets Green Label -
  • 129. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.eco-label.com > the interactive catalogue Ecolabelling a. number of ecolabel products in the country (all categories) 9 b. number of ecolabels for tourist accommodation 6 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 6 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 66.6%
  • 130. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Analysis of 3 leading travel companies BCD HOLDINGS NV GOLDEN TULIP BV KLM ROYAL DUTCH AIRLINES a. sustainability/green section in the website NO NO YES b. sustainable tourism info in the website NO NO YES c. sustainability annual report in the website NO NO YES Total YES 0 0 3
  • 131. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports AMSTERDAM SCHIPHOL INTERNATIONAL AIRPORT EINDHOVEN INTERNATIONAL AIRPORT ROTTERDAM a. sustainability/green section in the website NO YES NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website NO NO NO Total YES 0 1 0
  • 132.
  • 133. NORWAY SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 134. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Norway POPULATION 4,627,926 Online population (2007): TOTAL ONLINE POPULATION 4,074,100 PERCENTAGE OF POPULATION ONLINE 88% USAGE GROWTH (2000-2007) 85.2 %
  • 135. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 72,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.1% GROSS DOMESTIC PRODUCT (in billion €) 54,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.5%
  • 136. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 259,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 10.9% GROSS DOMESTIC PRODUCT (in billion €) 181,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.3%
  • 137. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 151,000 POPULATION 4,627,926 TOURISM INTENSITY (population/bed places) 30.6
  • 138. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.no a. “TOURISM” (“turisme”) 361,000 b. “SUSTAINABLE DEVELOPMENT” (“ bærekraftig utvikling”) 82,100 c. “SUSTAINABLE TOURISM “ (“ bærekraftig turisme”) 1,980 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 0.5% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.02
  • 139.
  • 140. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.visitnorway.com Analysis of national tourism website : www.visitnorway.com YES/NO Notes Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? YES Does it provide sustainable/eco/green hotel information? YES
  • 141. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolabel/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 6 b. number of ecolabels for tourist accommodation 2 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 2 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 33.3
  • 142. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism HURTIGRUTEN: www.hurtigruten.com WIDERøE'S FLYVESELSKAP: www.wideroe.no/ THON HOTELS: www.thonhotels.com/ Analysis of the 3 leading companies HURTIGRUTEN ASA WIDERøE'S FLYVESELSKAP ASA THON HOTELS AS a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website YES YES YES c. sustainability annual report in the website NO NO NO Total YES 1 1 1
  • 143. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Oslo airport: www.osl.no Other airports: www.avinor.no/English/Airports/Bergen_Airport,_Flesland/ Analysis of the 3 major airports Oslo Airport (OSL) Flesland Airport (BGO) Stravanger Airport (SVG) a. sustainability/green section in the website YES NO NO b. sustainable tourism info in the website YES NO NO c. sustainability annual report in the website NO NO NO Total YES 2 0 0
  • 144.
  • 145. PORTUGAL SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 146. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Portugal POPULATION 10,642,836 (2007) Online population (2007): TOTAL ONLINE POPULATION 7,782,760 PERCENTAGE OF POPULATION ONLINE 73.1 % USAGE GROWTH (2000-2007) 211.3 %
  • 147. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 402,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.7% GROSS DOMESTIC PRODUCT (in billion €) 10,4 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.5 %
  • 148. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 958,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 18.4% GROSS DOMESTIC PRODUCT (in billion €) 24,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 15.4%
  • 149. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 264,000 POPULATION 10,642,836 TOURISM INTENSITY (population/bed places) 40
  • 150. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.pt a. TOURISM ("turismo“) 738,000 b. SUSTAINABLE DEVELOPMENT ("desenvolvimento sustentável“) 107,000 c. SUSTAINABLE TOURISM ( “turismo sustentável“) 5,570 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 0,8% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.05 ratio
  • 151.
  • 152. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.visitportugal.com Analysis of national tourism website: www.visitportugal.com YES/NO Notes Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? NO Does it provide sustainable/eco/green hotel information? NO
  • 153. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.eco-label.com the interactive catalogue Ecolabelling a. number of ecolabel products in the country (all categories) 7 b. number of ecolabels for tourist accommodation 2 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 2 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 28.6 %
  • 154. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: corporate websites of single companies - Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Notes:1) www.pestana.com 2) www.flytap.com 3) www.cp.pt : national-railways Analysis of the 3 leading companies PESTANA HOTELS & RESORTS SA TAP-AIR PORTUGAL SA CP a. sustainability/green section in the website YES NO YES b. sustainable tourism info in the website NO NO YES c. sustainability annual report in the website NO NO YES Total YES 1 0 3
  • 155. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD 1)Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do 2)www.ana.pt = for Lisboa, Porto and Faro Analysis of the 3 major airports Lisboa Porto Faro a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website NO NO NO Total YES - - -
  • 156.
  • 157. SPAIN SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 158. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY SPAIN POPULATION 40,448,191 Online population (2007): TOTAL ONLINE POPULATION 22,843,915 PERCENTAGE OF POPULATION ONLINE 56.5% USAGE GROWTH (2000-2007) 324.0 %
  • 159. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 1.553,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 7.7% GROSS DOMESTIC PRODUCT (in billion €) 71,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.8%
  • 160. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 4,045,7 AS % OF EQUIVALENT ECONOMY-WIDE (%) 20% GROSS DOMESTIC PRODUCT (in billion €) 190,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 18.2%
  • 161. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 1,615,000 POPULATION 40,448,191 TOURISM INTENSITY (population/bed places) 25.04 population/bed places
  • 162. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.es a. TOURISM (“ Turismo”) 922,000 b. SUSTAINABLE DEVELOPMENT (“ Desarrollo Sostenible”) 1,190,000 c. SUSTAINABLE TOURISM (“ Turismo Sostenible”) 82,100 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 8,9% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.07 ratio
  • 163.
  • 164. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.spain.info Analysis of national tourism website ( www.spain.info) YES/NO Notes Does it have a sustainable/eco/green tourism section? NO - Does it provide sustainable/eco/green tourism products/itineraries? YES Green Spain section Does it provide sustainable/eco/green hotel information? NO -
  • 165. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 2007 28 b. number of ecolabels for tourist accommodation 4 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 4 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 14.28%
  • 166. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Companies identified at: http://www.euromonitor.com/Travel_And_Tourism www.iberia.com www.iberostar.com www.solmelia.com Analysis of the 3 leading companies IBERIA GRUPO IBEROSTAR SA SOL MELIá SA a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website NO NO NO c. sustainability annual report in the website YES NO YES Total YES 1 0 1
  • 167. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source:Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.madrid-mad.com http://www.barcelona-airport.com www.aena.es Analysis of the 3 major airports MADRID BARAJAS AIRPORT BARCELONA EL-PRAT AIRPORT PALMA DE MALLORCA a. sustainability/green section in the website YES YES YES b. sustainable tourism info in the website YES YES YES c. sustainability annual report in the website YES YES YES Total YES 3 3 3
  • 168.
  • 169. SWEDEN SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 170. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY SWEDEN POPULATION 9,031,088 Online population (2007): TOTAL ONLINE POPULATION 6,981,200 PERCENTAGE OF POPULATION ONLINE 77.3% USAGE GROWTH (2000-2007) 72.5%
  • 171. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 123,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.8% GROSS DOMESTIC PRODUCT (in billion €) 79,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 2.6%
  • 172. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 365,6 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.4% GROSS DOMESTIC PRODUCT (in billion €) 239,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8,0%
  • 173. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 201,000 POPULATION 9,031,088 TOURISM INTENSITY (population/bed places) 44.93
  • 174. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.se a. TOURISM (“ turism”) 504,000 b. SUSTAINABLE DEVELOPMENT(“ hållbar utveckling”) 316,000 c. SUSTAINABLE TOURISM (“ hållbar turism”) 3,930 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 0.8% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.01
  • 175.
  • 176. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 20 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
  • 177. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Companies identified at: http://www.euromonitor.com/Travel_And_Tourism Notes: http://travelgroup.ticket.se/corporate/en/contact.html http://www.casinocosmopol.se/ http://www.sj.se Analysis of the 3 leading companies CASINO COSMOPOL AB TICKET TRAVEL GROUP AB Statens järnvägars (SJ) a. sustainability/green section in the website No Yes Yes b. sustainable tourism info in the website No No No c. sustainability annual report in the website No No Yes Total YES 0 1 2
  • 178. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.lfv.se/templates/LFV_AirportStartPage_Arlanda____36729.aspx http://www.lfv.se/default____1062.aspx http://www.dalaflyget.se/ Analysis of the 3 major airports Stockholm Arlanda airport Ängelholm-Helsingborg Airport DALA airport a. sustainability/green section in the website YES YES NO b. sustainable tourism info in the website YES NO NO c. sustainability annual report in the website YES NO NO Total YES 3 1 0
  • 179. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: national official tourism website or portal (for travellers, not corporate or business) Analysis of national tourism website ( www.sweden.se) YES/NO Notes Does it have a sustainable/eco/green tourism section? NO It mentions sustainability in a few articles Does it provide sustainable/eco/green tourism products/itineraries? NO Does it provide sustainable/eco/green hotel information? NO
  • 180.
  • 181. SWITZERLAND SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 182. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY Switzerland POPULATION 7,523,024 Online population (2007): TOTAL ONLINE POPULATION 5,097,822 PERCENTAGE OF POPULATION ONLINE 67.8 % USAGE GROWTH (2000-2007) 39%
  • 183. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 361,2 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.3 GROSS DOMESTIC PRODUCT (in billion €) 30,8 AS % OF EQUIVALENT ECONOMY-WIDE (%) 6.3
  • 184. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 815,4 AS % OF EQUIVALENT ECONOMY-WIDE (%) 18.7 GROSS DOMESTIC PRODUCT (in billion €) 72,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 14.8
  • 185. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: "Swiss Tourism in Figures - Edition 2007", edited by the Swiss Tourism Federation (FST) Tourism intensity: BED PLACES (2006) 240,429 POPULATION 7,523,024 TOURISM INTENSITY (population/bed places) 31.3
  • 186. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: (in German) www.google.ch a. TOURISM (“tourismus”) 549,000 b. SUSTAINABLE DEVELOPMENT (“nachhaltigkeit”) 249,000 c. SUSTAINABLE TOURISM (“nachhaltigen tourismus”) 3,840 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 0.7% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.02%
  • 187.
  • 188. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.myswitzerland.com Analysis of national tourism website www.myswitzerland.com YES/NO Notes Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? NO Does it provide sustainable/eco/green hotel information? NO
  • 189. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 0 b. number of ecolabels for tourist accommodation 0 c. number of ecolabels for camp sites 0 d. total number of ecolabels for tourism: (b + c) 0 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 0
  • 190. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Companies identified at: http://www.euromonitor.com/Travel_And_Tourism http://www.sunstarhotels.com/hotels.html http://www.swiss.com/web/IT/Pages/index.aspx?Country=IT http://www.hotelplan.ch/Reisen NOTES: * not in the homepage, you find the green section in the site map Analysis of the 3 leading companies SUNSTAR HOTELS SWISS INTERNATIONAL AIRLINES HOTELPLAN a. sustainability/green section in the website NO YES* YES b. sustainable tourism info in the website NO YES YES c. sustainability annual report in the website NO NO YES Total YES 0 2 3
  • 191. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do http://www.gva.ch/Desktopdefault.aspx/tabid-11/ http://www.zurich-airport.com/ZRH/default.asp?ID_site=1&sp=en&hp=1&t=Zurich%20Airport http://www.airport-stgallen.com/ Notes : * they publish a triennal report Analysis of the 3 major airports GENEVE COINTRIN ZURICH ALTENRHEIN (minor airport) a. sustainability/green section in the website YES YES NO b. sustainable tourism info in the website YES YES YES c. sustainability annual report in the website NO* YES NO Total YES 2 3 1
  • 192.
  • 193. UNITED KINGDOM SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD COUNTRY PROFILE:
  • 194. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.internetworldstats.com COUNTRY United Kingdom POPULATION 60,776,238 Online population (2007): TOTAL ONLINE POPULATION 40,362,842 PERCENTAGE OF POPULATION ONLINE 66.4 % USAGE GROWTH (2000-2007) 162.1 %
  • 195. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct impact only ): EMPLOYMENT (number of jobs, 000s) 988,3 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.2 GROSS DOMESTIC PRODUCT (in billion €) 46,5 AS % OF EQUIVALENT ECONOMY-WIDE (%) 3.4
  • 196. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.wttc.org/eng/Research/Tourism_Satellite_Accounting_Tool/index.php Travel & Tourism Industry Aggregates ( direct and indirect impact ): EMPLOYMENT (number of jobs, 000s) 2,669,1 AS % OF EQUIVALENT ECONOMY-WIDE (%) 8.5% GROSS DOMESTIC PRODUCT (in billion €) 123,9 AS % OF EQUIVALENT ECONOMY-WIDE (%) 9.1 %
  • 197. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: Eurostat, 2006, Bed places in hotels and similar establishments , http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1073,46870091&_dad=portal&_schema=PORTAL&p_product_code=EBB11024 Tourism intensity: BED PLACES (2006) 1.256.000 POPULATION 60,776,238 TOURISM INTENSITY (population/bed places) 48.39
  • 198. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Keywords returns on the Internet: www.google.uk a. “TOURISM” 1,170,000 b. “SUSTAINABLE DEVELOPMENT” 473,000 c. “SUSTAINABLE TOURISM “ 176,000 SUSTAINABLE TOURISM (% OF TOURISM) [c/ a*100] 15% SUSTAINABLE TOURISM/SUSTAINABLE DEVELOPMENT [c/ b] 0.37 ratio
  • 199.
  • 200. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: www.visitbritain.com Analysis of national tourism website www.visitbritain.com YES/NO Notes Does it have a sustainable/eco/green tourism section? NO Does it provide sustainable/eco/green tourism products/itineraries? YES Products/itineraries Does it provide sustainable/eco/green hotel information? YES TYF ECO HOTEL
  • 201. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://ec.europa.eu/environment/ecolable/pdf/marketing/stats/stats.pdf Ecolabelling a. number of ecolabel products in the country (all categories) 12 b. number of ecolabels for tourist accommodation 5 c. number of ecolabels for camp sites - d. total number of ecolabels for tourism: (b + c) 5 e. % of tourism ecolabels (d) over total ecolabels (d/a*100) 41.66%
  • 202. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: http://www.euromonitor.com/Travel_And_Tourism http://www.britishairways.com/travel/home/public/en_gb?countrycode=GB http://www.abercrombiekent.co.uk/index.aspx http://ww1.thomascook.com/content/homepage/homepage/homepage.asp Notes: Abercrombie & Kent have a newsletter Analysis of the 3 leading companies BRITISH AIRWAYS ABERCROMBIE & KENT (Tours) THE RITZ (Luxury Hotel) a. sustainability/green section in the website NO YES NO b. sustainable tourism info in the website YES YES NO c. sustainability annual report in the website YES NO* NO Total YES 2 2 0
  • 203. SUSTAINABLE TOURISM: AN INTERNATIONAL SCORECARD Source: official websites of single airports- Airports identified at: www.flightstats.com/go/Airport/airportsOfTheWorld.do Analysis of the 3 major airports STANSTED GATWICK HEATHROW a. sustainability/green section in the website NO NO NO b. sustainable tourism info in the website YES YES YES c. sustainability annual report in the website YES YES YES Total YES 2 2 2
  • 204.