SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Downloaden Sie, um offline zu lesen
Marketing Experiments
   http://www.ServeLocals.com
ServeLocals.com
A platform with a website builder along with
marketing software that enables small
businesses to gain online presence and
manage their marketing in one place
Marketing Strategy
Target Market
Small businesses in USA and UK. Mainly:
●   Accountants
●   General Contractors - Architects & Builders
●   Interior Decorators
●   Event Organizers
●   Dentist
●   Solicitors & Lawyers
●   Plastic Surgeon
●   Physicians and Surgeons
●   Wedding Photographers
How we reach them?
●   Search Advertising
●   Display Ads
●   Contextual
●   Geo-targeting
●   Mobile Marketing
●   Social networking sites
●   Affiliate marketing
●   Online Videos
●   Blog & Content Advertising
●   Media Publishing & PR
●   Local listings and classifieds
How we measure?
●   Website analytics
●   Clickthrough
●   Conversion rate
●   Cost Per Acquisition
●   Cost Per Click
●   Email Signups
●   Landing Pages
●   Social Media Interactions
    ○ Comments, Likes
    ○ Shares , Followers
Budget?




Initial budget allocated for running paid
search and social media advertising :
$230 (USD)
Execution

● Created a landing page http://www.
  servelocals.com/
● Started running campaigns on
  Google and Facebook
● Performed keyword analysis for the
  Google campaign
● Allocated $130 for Google campaign
● Allocated $100 for Facebook
  campaign
Execution: Continued
Screenshots of Google campaign. Google
campaign was targeted for U.S.A. & U.K.
regions
Execution : Continued
Execution Continued
Execution Continued
Execution Continued
Execution Continued
While tracking campaign we added new
keywords and removed negative keywords
Execution Continued
● Facebook campaign was created targeting
  specific customer segments
● This campaign was run for two regions (U.S.
  A & U.K.)
Execution Continued
● Submitted campaigns on Nov-27-2012 and
  they got approved after various guideline
  suggestions from Facebook
● Campaigns became effective as of Nov-29-
  2012
● Got 5 subscribers into our beta invite list
● Acquisition cost/customer : $230 (total
  campaign cost)/ 5 (number of subscribers) =
  $65
Execution Continued:
Lessons Learned:
● Landing page should have been more
  effective with clear value proposition
● Keyword research is important
● Targeting advertising to right audience only
  can make campaign effective
● Tracking campaign effectiveness is
  important and tweaking keywords while
  tracking is paramountly important
Future plan



● Accommodate changes from lessons
  learned section including making landing
  page more effective
● Change Google, Facebook campaigns
  accordingly
● Pursue other marketing channels
Where is high fidelity prototype




● Work is in progress

Weitere ähnliche Inhalte

Was ist angesagt?

Seedlip x Automated Creative Case Study
Seedlip x Automated Creative Case StudySeedlip x Automated Creative Case Study
Seedlip x Automated Creative Case StudyAutomated Creative
 
Aviva x Automated Creative Case Study
Aviva x Automated Creative Case StudyAviva x Automated Creative Case Study
Aviva x Automated Creative Case StudyAutomated Creative
 
Subhayu currnet cv
Subhayu currnet cvSubhayu currnet cv
Subhayu currnet cvSubhayuPaul
 
Marley Morgan 2016 Resume
Marley Morgan 2016 ResumeMarley Morgan 2016 Resume
Marley Morgan 2016 ResumeMarlaina Morgan
 
Google tools to grow your business
Google tools to grow your businessGoogle tools to grow your business
Google tools to grow your businessWebMarketingPro.ca
 
Time To Diversify: Market Expansion Opportunities
Time To Diversify: Market Expansion OpportunitiesTime To Diversify: Market Expansion Opportunities
Time To Diversify: Market Expansion OpportunitiesHanapin Marketing
 
KendallFinch_Resume_Account Manager
KendallFinch_Resume_Account ManagerKendallFinch_Resume_Account Manager
KendallFinch_Resume_Account ManagerKendall Finch
 
Digital Marketing Overview & Google My Business | Accunity Services LLP
Digital Marketing Overview &  Google My Business | Accunity Services LLPDigital Marketing Overview &  Google My Business | Accunity Services LLP
Digital Marketing Overview & Google My Business | Accunity Services LLPrajan shukla
 
PBB_Presentation
PBB_PresentationPBB_Presentation
PBB_PresentationSummer Fan
 
Google Ads Workshop: Increase Your Business’s Google Visibility in Local Search
Google Ads Workshop: Increase Your Business’s Google Visibility in Local SearchGoogle Ads Workshop: Increase Your Business’s Google Visibility in Local Search
Google Ads Workshop: Increase Your Business’s Google Visibility in Local SearchSurefire Local
 
2013 Benchmarks for Your PPC Performance Webinar
2013 Benchmarks for Your PPC Performance Webinar 2013 Benchmarks for Your PPC Performance Webinar
2013 Benchmarks for Your PPC Performance Webinar Hanapin Marketing
 
Mastering PPC & It's Impact On Your Overall Marketing Strategy
Mastering PPC & It's Impact On Your Overall Marketing StrategyMastering PPC & It's Impact On Your Overall Marketing Strategy
Mastering PPC & It's Impact On Your Overall Marketing StrategyHanapin Marketing
 
Building a Solid Foundation for Your PPC
Building a Solid Foundation for Your PPCBuilding a Solid Foundation for Your PPC
Building a Solid Foundation for Your PPCHanapin Marketing
 
Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing CampaignVictor Mutua
 

Was ist angesagt? (19)

Crowdfunding Brochure_updated 260117_ver1.1 (1)
Crowdfunding Brochure_updated 260117_ver1.1 (1)Crowdfunding Brochure_updated 260117_ver1.1 (1)
Crowdfunding Brochure_updated 260117_ver1.1 (1)
 
Seedlip x Automated Creative Case Study
Seedlip x Automated Creative Case StudySeedlip x Automated Creative Case Study
Seedlip x Automated Creative Case Study
 
Aviva x Automated Creative Case Study
Aviva x Automated Creative Case StudyAviva x Automated Creative Case Study
Aviva x Automated Creative Case Study
 
Subhayu currnet cv
Subhayu currnet cvSubhayu currnet cv
Subhayu currnet cv
 
Marley Morgan 2016 Resume
Marley Morgan 2016 ResumeMarley Morgan 2016 Resume
Marley Morgan 2016 Resume
 
Google tools to grow your business
Google tools to grow your businessGoogle tools to grow your business
Google tools to grow your business
 
Time To Diversify: Market Expansion Opportunities
Time To Diversify: Market Expansion OpportunitiesTime To Diversify: Market Expansion Opportunities
Time To Diversify: Market Expansion Opportunities
 
GMP SYDNEY
GMP SYDNEYGMP SYDNEY
GMP SYDNEY
 
sixthMovement
sixthMovementsixthMovement
sixthMovement
 
Digital campaign Fashion Retail
Digital campaign Fashion RetailDigital campaign Fashion Retail
Digital campaign Fashion Retail
 
KendallFinch_Resume_Account Manager
KendallFinch_Resume_Account ManagerKendallFinch_Resume_Account Manager
KendallFinch_Resume_Account Manager
 
Digital Marketing Overview & Google My Business | Accunity Services LLP
Digital Marketing Overview &  Google My Business | Accunity Services LLPDigital Marketing Overview &  Google My Business | Accunity Services LLP
Digital Marketing Overview & Google My Business | Accunity Services LLP
 
PBB_Presentation
PBB_PresentationPBB_Presentation
PBB_Presentation
 
Aaron Lal - Digital Marketing Professional
Aaron Lal - Digital Marketing ProfessionalAaron Lal - Digital Marketing Professional
Aaron Lal - Digital Marketing Professional
 
Google Ads Workshop: Increase Your Business’s Google Visibility in Local Search
Google Ads Workshop: Increase Your Business’s Google Visibility in Local SearchGoogle Ads Workshop: Increase Your Business’s Google Visibility in Local Search
Google Ads Workshop: Increase Your Business’s Google Visibility in Local Search
 
2013 Benchmarks for Your PPC Performance Webinar
2013 Benchmarks for Your PPC Performance Webinar 2013 Benchmarks for Your PPC Performance Webinar
2013 Benchmarks for Your PPC Performance Webinar
 
Mastering PPC & It's Impact On Your Overall Marketing Strategy
Mastering PPC & It's Impact On Your Overall Marketing StrategyMastering PPC & It's Impact On Your Overall Marketing Strategy
Mastering PPC & It's Impact On Your Overall Marketing Strategy
 
Building a Solid Foundation for Your PPC
Building a Solid Foundation for Your PPCBuilding a Solid Foundation for Your PPC
Building a Solid Foundation for Your PPC
 
Marketing Campaign
Marketing CampaignMarketing Campaign
Marketing Campaign
 

Andere mochten auch

Create Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityCreate Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityInGe, Incorporated
 
Present perfect
Present perfectPresent perfect
Present perfectAKg8
 
Social Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small BusinessSocial Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small BusinessInGe, Incorporated
 
Minding Your "Digital" Business
Minding Your "Digital" BusinessMinding Your "Digital" Business
Minding Your "Digital" BusinessInGe, Incorporated
 
Sociology pdf unit one
Sociology pdf unit oneSociology pdf unit one
Sociology pdf unit oneMarlon Forrest
 
Don't Let the Data Fool You
Don't Let the Data Fool YouDon't Let the Data Fool You
Don't Let the Data Fool Youimec
 
Wh question
Wh questionWh question
Wh questionAKg8
 
iMinds The Conference 2012 - Aram Sinnreich
iMinds The Conference 2012 - Aram SinnreichiMinds The Conference 2012 - Aram Sinnreich
iMinds The Conference 2012 - Aram Sinnreichimec
 
Frank Gielen iMinds, iMinds The Conference
Frank Gielen iMinds, iMinds The Conference Frank Gielen iMinds, iMinds The Conference
Frank Gielen iMinds, iMinds The Conference imec
 
Teaching dance to children with difficulties by be.thi.gam
Teaching dance to children with difficulties by be.thi.gamTeaching dance to children with difficulties by be.thi.gam
Teaching dance to children with difficulties by be.thi.gamhung-gcevn
 
Geography unit 2 study guide
Geography unit 2 study guideGeography unit 2 study guide
Geography unit 2 study guideMarlon Forrest
 
El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...
El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...
El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...DIGIBIS
 
A XIRAFA YENENE
A XIRAFA YENENEA XIRAFA YENENE
A XIRAFA YENENEcolexio
 
Encuesta de opinion previo al mundial
Encuesta de opinion previo al mundialEncuesta de opinion previo al mundial
Encuesta de opinion previo al mundialLuis Ernesto Marentes
 
MURAIS NADAL 09
MURAIS NADAL 09MURAIS NADAL 09
MURAIS NADAL 09colexio
 

Andere mochten auch (20)

Create Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityCreate Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana University
 
Present perfect
Present perfectPresent perfect
Present perfect
 
Archiscience utp sharing
Archiscience utp sharingArchiscience utp sharing
Archiscience utp sharing
 
Social Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small BusinessSocial Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small Business
 
Minding Your "Digital" Business
Minding Your "Digital" BusinessMinding Your "Digital" Business
Minding Your "Digital" Business
 
Sociology pdf unit one
Sociology pdf unit oneSociology pdf unit one
Sociology pdf unit one
 
Don't Let the Data Fool You
Don't Let the Data Fool YouDon't Let the Data Fool You
Don't Let the Data Fool You
 
Sociology unit 2
Sociology unit 2Sociology unit 2
Sociology unit 2
 
Wh question
Wh questionWh question
Wh question
 
iMinds The Conference 2012 - Aram Sinnreich
iMinds The Conference 2012 - Aram SinnreichiMinds The Conference 2012 - Aram Sinnreich
iMinds The Conference 2012 - Aram Sinnreich
 
Frank Gielen iMinds, iMinds The Conference
Frank Gielen iMinds, iMinds The Conference Frank Gielen iMinds, iMinds The Conference
Frank Gielen iMinds, iMinds The Conference
 
Teaching dance to children with difficulties by be.thi.gam
Teaching dance to children with difficulties by be.thi.gamTeaching dance to children with difficulties by be.thi.gam
Teaching dance to children with difficulties by be.thi.gam
 
Geography unit 2 study guide
Geography unit 2 study guideGeography unit 2 study guide
Geography unit 2 study guide
 
Applied math sba
Applied math sbaApplied math sba
Applied math sba
 
El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...
El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...
El Europeana Data Model y el Library Linked Data Incubator Group, de Francisc...
 
A XIRAFA YENENE
A XIRAFA YENENEA XIRAFA YENENE
A XIRAFA YENENE
 
Eu Vim Para Que Todos Tenham Vida
Eu Vim Para Que Todos Tenham VidaEu Vim Para Que Todos Tenham Vida
Eu Vim Para Que Todos Tenham Vida
 
Encuesta de opinion previo al mundial
Encuesta de opinion previo al mundialEncuesta de opinion previo al mundial
Encuesta de opinion previo al mundial
 
Solucion presupuesto
Solucion presupuestoSolucion presupuesto
Solucion presupuesto
 
MURAIS NADAL 09
MURAIS NADAL 09MURAIS NADAL 09
MURAIS NADAL 09
 

Ähnlich wie ServeLocals.com

You Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO HubYou Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO HubLori Calcott
 
October Monthly Report - Expert Press.pptx
October Monthly Report - Expert Press.pptxOctober Monthly Report - Expert Press.pptx
October Monthly Report - Expert Press.pptxScale Up
 
Search Engine Marketing - Reliable Group
Search Engine Marketing - Reliable GroupSearch Engine Marketing - Reliable Group
Search Engine Marketing - Reliable GroupChenhui James Zheng
 
Google Search & Tool Updates September
Google Search & Tool Updates SeptemberGoogle Search & Tool Updates September
Google Search & Tool Updates SeptemberIn Marketing We Trust
 
Visiting angels final presentation
Visiting angels final presentationVisiting angels final presentation
Visiting angels final presentationTracyJimenez4
 
Google search business model canvas - Arunima Sharma
Google search business model canvas - Arunima SharmaGoogle search business model canvas - Arunima Sharma
Google search business model canvas - Arunima SharmaArunima Sharma
 
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptx
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptxBeautifying E-Commerce Campaigns _ SERP Conf '23.pptx
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptxBegum Kaya
 
Digital Marketing Brochure.pptx
Digital Marketing Brochure.pptxDigital Marketing Brochure.pptx
Digital Marketing Brochure.pptxMikeCarter434235
 
How to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyHow to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyIn Marketing We Trust
 
Adwords Seminar 1: What the changes are, and how you can capitalise on them
Adwords Seminar 1: What the changes are, and how you can capitalise on themAdwords Seminar 1: What the changes are, and how you can capitalise on them
Adwords Seminar 1: What the changes are, and how you can capitalise on themindiumonline
 
Manatta's Web Analytics Analysis & Recommendation
Manatta's Web Analytics Analysis & RecommendationManatta's Web Analytics Analysis & Recommendation
Manatta's Web Analytics Analysis & RecommendationPaul26Perez
 
How to Use Social Media for Fundraising
How to Use Social Media for FundraisingHow to Use Social Media for Fundraising
How to Use Social Media for FundraisingBobbie Rathjens
 
Google adwords for gomc
Google adwords for gomcGoogle adwords for gomc
Google adwords for gomcZakka Nasir
 
Google adwords for gomc
Google adwords for gomcGoogle adwords for gomc
Google adwords for gomcZakka Nasir
 
Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...
Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...
Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...Sophie Logan
 
What Digital Marketing is Best For Your Business?
What Digital Marketing is Best For Your Business?What Digital Marketing is Best For Your Business?
What Digital Marketing is Best For Your Business?Laura McDonald
 

Ähnlich wie ServeLocals.com (20)

You Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO HubYou Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO Hub
 
October Monthly Report - Expert Press.pptx
October Monthly Report - Expert Press.pptxOctober Monthly Report - Expert Press.pptx
October Monthly Report - Expert Press.pptx
 
Search Engine Marketing - Reliable Group
Search Engine Marketing - Reliable GroupSearch Engine Marketing - Reliable Group
Search Engine Marketing - Reliable Group
 
Google Search & Tool Updates September
Google Search & Tool Updates SeptemberGoogle Search & Tool Updates September
Google Search & Tool Updates September
 
Visiting angels final presentation
Visiting angels final presentationVisiting angels final presentation
Visiting angels final presentation
 
Google search business model canvas - Arunima Sharma
Google search business model canvas - Arunima SharmaGoogle search business model canvas - Arunima Sharma
Google search business model canvas - Arunima Sharma
 
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptx
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptxBeautifying E-Commerce Campaigns _ SERP Conf '23.pptx
Beautifying E-Commerce Campaigns _ SERP Conf '23.pptx
 
How to Not Suck as a Client (and Vice Versa)
How to Not Suck as a Client (and Vice Versa)How to Not Suck as a Client (and Vice Versa)
How to Not Suck as a Client (and Vice Versa)
 
Digital Marketing Brochure.pptx
Digital Marketing Brochure.pptxDigital Marketing Brochure.pptx
Digital Marketing Brochure.pptx
 
How to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform SydneyHow to Create Winning Ad Campaigns - Google Marketing Platform Sydney
How to Create Winning Ad Campaigns - Google Marketing Platform Sydney
 
Adwords Seminar 1: What the changes are, and how you can capitalise on them
Adwords Seminar 1: What the changes are, and how you can capitalise on themAdwords Seminar 1: What the changes are, and how you can capitalise on them
Adwords Seminar 1: What the changes are, and how you can capitalise on them
 
Manatta's Web Analytics Analysis & Recommendation
Manatta's Web Analytics Analysis & RecommendationManatta's Web Analytics Analysis & Recommendation
Manatta's Web Analytics Analysis & Recommendation
 
How to Use Social Media for Fundraising
How to Use Social Media for FundraisingHow to Use Social Media for Fundraising
How to Use Social Media for Fundraising
 
Google adwords for gomc
Google adwords for gomcGoogle adwords for gomc
Google adwords for gomc
 
Google adwords for gomc
Google adwords for gomcGoogle adwords for gomc
Google adwords for gomc
 
Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...
Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...
Don't Sleep on Microsoft's Audience Network - Sophie Logan (PPC Live UK - Feb...
 
Google Ad Grants
Google Ad GrantsGoogle Ad Grants
Google Ad Grants
 
What Digital Marketing is Best For Your Business?
What Digital Marketing is Best For Your Business?What Digital Marketing is Best For Your Business?
What Digital Marketing is Best For Your Business?
 
Online Marketing - SEO
Online Marketing - SEOOnline Marketing - SEO
Online Marketing - SEO
 
Digital marketing intro. ,,
Digital marketing intro. ,,Digital marketing intro. ,,
Digital marketing intro. ,,
 

Kürzlich hochgeladen

Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 

Kürzlich hochgeladen (20)

Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

ServeLocals.com

  • 1. Marketing Experiments http://www.ServeLocals.com
  • 2. ServeLocals.com A platform with a website builder along with marketing software that enables small businesses to gain online presence and manage their marketing in one place
  • 4. Target Market Small businesses in USA and UK. Mainly: ● Accountants ● General Contractors - Architects & Builders ● Interior Decorators ● Event Organizers ● Dentist ● Solicitors & Lawyers ● Plastic Surgeon ● Physicians and Surgeons ● Wedding Photographers
  • 5. How we reach them? ● Search Advertising ● Display Ads ● Contextual ● Geo-targeting ● Mobile Marketing ● Social networking sites ● Affiliate marketing ● Online Videos ● Blog & Content Advertising ● Media Publishing & PR ● Local listings and classifieds
  • 6. How we measure? ● Website analytics ● Clickthrough ● Conversion rate ● Cost Per Acquisition ● Cost Per Click ● Email Signups ● Landing Pages ● Social Media Interactions ○ Comments, Likes ○ Shares , Followers
  • 7. Budget? Initial budget allocated for running paid search and social media advertising : $230 (USD)
  • 8. Execution ● Created a landing page http://www. servelocals.com/ ● Started running campaigns on Google and Facebook ● Performed keyword analysis for the Google campaign ● Allocated $130 for Google campaign ● Allocated $100 for Facebook campaign
  • 9. Execution: Continued Screenshots of Google campaign. Google campaign was targeted for U.S.A. & U.K. regions
  • 14. Execution Continued While tracking campaign we added new keywords and removed negative keywords
  • 15. Execution Continued ● Facebook campaign was created targeting specific customer segments ● This campaign was run for two regions (U.S. A & U.K.)
  • 16. Execution Continued ● Submitted campaigns on Nov-27-2012 and they got approved after various guideline suggestions from Facebook ● Campaigns became effective as of Nov-29- 2012 ● Got 5 subscribers into our beta invite list ● Acquisition cost/customer : $230 (total campaign cost)/ 5 (number of subscribers) = $65
  • 17. Execution Continued: Lessons Learned: ● Landing page should have been more effective with clear value proposition ● Keyword research is important ● Targeting advertising to right audience only can make campaign effective ● Tracking campaign effectiveness is important and tweaking keywords while tracking is paramountly important
  • 18. Future plan ● Accommodate changes from lessons learned section including making landing page more effective ● Change Google, Facebook campaigns accordingly ● Pursue other marketing channels
  • 19. Where is high fidelity prototype ● Work is in progress