1. FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Heather Woodard
m strategies inc. for Creme of Nature
214.741.2100, ext. 223
heather@mstrategiesinc.com
CREME OF NATURE AND LOOK GOOD…FEEL BETTER PARTNER
DURING BREAST CANCER AWARENESS MONTH
The non-profit organization and leading ethnic hair care brand share common thread of helping women
look good and feel better
JACKSONVILLE, Fla. (Oct. 15, 2010) – Creme of Nature® today announced that the long-standing hair
care brand has partnered with Look Good…Feel Better to educate people on the services available for
women who are battling cancer and want to enhance their appearance. Through the end of October,
Look Good…Feel Better leaflets can be found inside Creme of Nature product packaging to help spread
the word about the organization and the support it provides for women who are undergoing cancer
treatment.
Look Good…Feel Better is a non-medical, brand-neutral public service program that is comprised of
beauty industry professionals who teach beauty techniques to help cancer patients manage the
appearance-related side effects of cancer treatments. But, more than that, the organization offers cancer
patients a circle of support. Through Look Good…Feel Better, women receive step-by-step makeover
learning sessions that are led by cosmetology professionals. Products are donated by various cosmetic
and beauty companies. Each free two-hour, hands-on workshop includes a 12-step skin care and make-
up lesson, information on nail care techniques and advice on how to deal with hair loss, including tips on
the use of wigs and hairpieces and scarves and other accessories. In addition to beauty and accessory
secrets, participants receive complimentary cosmetic kits to use during the session or to continue their
makeovers at home.
“Creme of Nature is honored to partner with and support Look Good…Feel Better,” said Shawn
Tollerson, Colomer USA Multicultural Vice President. “We understand the correlation between looking
good and feeling better. This is a concept we value and embrace when developing and offering products
to enrich the lives of our consumers. Creme of Nature applauds this organization for their mission to help
women look their best while fighting cancer.”
Along with the “Courage Is Beautiful” product inserts, Creme of Nature distributed Look Good…Feel
Better brochures at the Bronner Bros. International Hair Show in Atlanta in August, has included a link to
the organization’s Web site on cremeofnature.com and is circulating promotional materials such as
pamphlets and posters in-house at Colomer USA’s Jacksonville headquarters. Look Good…Feel Better
information will also be shared on the brand’s Facebook and Twitter pages and its blog and Web site.
For more information about the organization, please visit www.lookgoodfeelbetter.org. For more
information about Creme of Nature, visit www.cremeofnature.com, or follow the brand on Twitter
(@cremeofnature), Facebook for consumers (facebook.com/cremeofnature), Facebook for salon
professionals (facebook.com/cremeofnaturepro) or via the blog (cremeofnature.typepad.com/blog/).
About the Colomer USA Multicultural Group
Colomer USA is the manufacturer of Creme of Nature®, Fabulaxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. In addition
to Colomer’s headquarters in Spain, the global corporation has facilities in the U.S., Italy, South Africa, Mexico and Ireland. The
Colomer USA Multicultural Group is headquartered in Jacksonville, Florida. For more information on Colomer USA’s family of
products, visit www.thecolomergroup.com.
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