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Week 6 Lecture - Georgetown University MPPR - 750

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Mark Story
Mark Story

Lecture for Week #6 of Mark Story's class, MPPR-750, "the Intersection of Online and Offline."

Business
1 von 20
Measuring Trust and Mistrust in Public Relationships
Our text ,[object Object]
Comparing Media Relations to Other Disciplines ,[object Object],[object Object],[object Object],[object Object],[object Object]
What You Want at the End
What NOT To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What NOT To Do ,[object Object],[object Object],[object Object]
What TO Do ,[object Object],[object Object],[object Object],[object Object],[object Object]
The AVE Math is Pretty Simple
Better: Cost Per Message Communicated ,[object Object],[object Object],[object Object]
Better: Cost Per Message Communicated
Better: Cost Per Message Communicated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Trust and Mistrust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Trust? ,[object Object],[object Object],[object Object],[object Object]
What is Trust? ,[object Object],[object Object],[object Object]
Reflexive Trust ,[object Object],[object Object]
Measuring Trust - Grunig Relationship Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Up Your Trust Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More on Analyzing Results ,[object Object],[object Object],[object Object]
Post-Lecture Survey ,[object Object],[object Object],[object Object],[object Object]

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