1. Pop Music Cut throat business Strong rhythm and beat Words will follow beat uses sample beats for inspiration eg Mark Ronson Move with the times 'The Hook' - any bit of a song that sticks in the audiences head Motown - set down rules for pop music today Different degrees of a manufactured artists Since 1960's Many artists have wrote their own songs Before mid 1960’s labels wrote singles and matches to artists Skills of a songwriter - is to work instantly with different artists and genres The Beatles were the 1st artists to write their own songs Beat will change a lot until happy