As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success. Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those looking to sell directly to the consumer.

1. Two Worlds Collide Bringing the Category Captain Model to E-commerce Michael Stich Bridge Worldwide November 12 th , 2008

3. Bridge Worldwide

4. Top 25 Best Small Companies to Work for in America (2006, 2007, and 2008) Part of WPP Group, the largest agency holding company in the world with 2,000 offices in 106 countries. Affiliation: 200 people including Creative, Technology, Research, Strategy, Experience Planning and Account Service. Employee Makeup: Cincinnati Headquarters: 1979 Founded:

5. Our Positioning Digital Relationship

6. Bridge Worldwide E-commerce Strategy and Solutions Others In Development

7. Looking Forward By Looking Back

13. 2008: What’s The “Right” Way To Approach E-commerce? A Few Winning Strategies

14. We Looked At Many Companies That Are Thriving From E-commerce:

17. We Found Successful E-commerce Strategies Beginning to Appear in Consumer Goods Create a Compelling Product – Nespresso, M&M’s Sell to a Niche Consumer - PetMeds, Align Create a Compelling Business Model - Tesco, Luvs Dramatically Improve the Purchase Experience – DDF, Kroger

24. Great, You’ve Got a Category Model. Now What? Multi-Channel Integration

29. Where We Are Headed Next?

32. Thank You!

33. Backup