Presentation at a series of events arranged by Arctic Startup explaining the business opportunity that Nokia X can open up for Android developers.

1. NokiaX
Business
Opportunity
for Developers
Mikael Stendahl
Head of Developer Experience
Finland, Scandinavia & Baltics
Microsoft Devices & Services
Arctic Evening, May 2014

2. NokiaX
FAMILY

3. 768MB RAM
4GB more storage
NokiaX+
4” IPS WVGA
Dual Core 1ghz
Snapdragon
NokiaX
89
EUR *
99
EUR *
5” IPS WVGA
5MP auto focus
2MP front facing
NokiaXL
109
EUR *
*) actual end user prices varies per market
Detailed device information for developers available at developer.nokia.com

4. Why
NokiaX

5. Strategy Analytics view on the global smartphone market 2013-2017, May 2013, Nokia analysis
32%
>430M/year
MARKET
SHARE 2017
12%
MARKET
SHARE 2012
GROWTH P.A. ('13-'17)
AFFORDABLE SMARTPHONES
CONNECT THE NEXT BILLION
+21%
AFFORDABLE
SMARTPHONES <99$

6. NokiaX
ACCESS TO THE
WORLD OF
ANDROID APPS
Unique Nokia &
MSFT services
+
NokiaX
SMOOTHER,
FASTER FLOW
between your
favourite apps
+
NokiaX
STANDOUT
DESIGN
that’s built
to last

7. NokiaX
ACCESS TO THE WORLD
OF ANDROID APPS

8. PORTFOLIO
Nokia

9. LUMIA
THE MOST INNOVATIVE
SMARTPHONES AND TABLETS
NokiaX
THE BEST DESIGNED
AFFORDABLE SMARTPHONES
NOKIA ASHA
FIRST TOUCH
PHONES
THREE COMPLIMENTARY PRODUCT
FAMILIES TO CAPTURE THE GROWING
SMARTPHONE OPPORTUNITY

10. NokiaX
TARGET MARKETS

11. WHICH OEM WOULD YOU PREFER?
CONSUMERS BUYING A DEVICE UP
TO 150$ CONSUMER PRICE
Note: Excludes respondents, who have preferred Apple or
Blackberry which are not available at these price points
Source: Brand tracker data Q4/2013
100 %
80 %
60 %
40 %
20 %
0 %
57 % 51 %
24 %
IMEA APAC
(EXCL. CHINA)
CHINA
NOKIA #2 BRAND #3 BRAND
NOKIA IS THE PREFERRED BRAND IN MOST
OF THE FASTEST GROWING MARKETS

12. FIRST WAVE LAUNCH COUNTRIES
BUILDING UP TO BIGGER MOMENTUM IN 2014

13. NokiaX
OPPORTUNITY

14. 102B
app downloads
$26B
in app revenue
APP ECONOMY IN 2013
90%
of downloads
are free
IT IS ALL ABOUT FREEMIUM AND IAP NOW...
Source: Gartner

15. * Downloads from Google Play
UNTAPPED OPPORTUNITY?
OF TOP ANDROID
DOWNLOAD* COUNTRIES
WERE GROWTH MARKETS
(INDIA, RUSSIA, BRAZIL)
3/5
OF THE GROWTH MARKETS
MADE IT TO THE TOP 10
REVENUE COUNTRIES
0/10
Source: App Annie

16. 1
WHY IS MONETIZATION
CHALLENGING?
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
THE LACK OF CREDIT CARDS EXCLUDES HUGE AUDIENCE

17. OPERATOR BILLING AND IN-APP
PAYMENT OFFERS A SOLUTION
62Countries
164Operators

18. NokiaX
SOFTWARE
PLATFORM

19. ANDROID OPEN
SOURCE PROJECT
NOKIA X
ANDROID APPLICATIONS
NokiaX SOFTWARE PLATFORM
Nokia
Store
Nokia
UX
IAP
API
HERE
API
NNA
API

20. NokiaX SERVICES REPLACES
GOOGLE PLAY SERVICES
HERE MAPS
NOKIA PUSH
NOTIFICATIONS
NOKIA IN-APP
PAYMENTS

21. NokiaX
APPLICATION
COMPATIBILITY

22. 100K+Android applications
tested 75%
Android applications
work unmodified
25%
Require small
changes
NokiaX COMPATIBILITY

23. 25%
need porting
Porting takes
8 hours
Single APK file
1
2
NokiaX ZERO TO LITTLE PORTING
75%
work unmodified SUBMIT
.APK TO
NOKIA
STORE
NokiaX
ANALYZER ON
DEVELOPER.NOKIA.COM
PORT
USING NokiaX
SERVICES
SDK
Source: Based on 100,000 tested apps

24. From a development
perspective it’s not going to
cost you anything it will just
take you a few hours to do.
SAMUEL FORREST
CO-FOUNDER & COO, PICSART
The entire process – from
downloading SDKs and porting,
to integrating Nokia HERE in
place of Google Maps – has been
seamless.
SATYAJEET SINGH
VP PRODUCTS-ZOMATO
From a development
perspective it’s not going to
cost you anything it will just
take you a few hours to do.
SAMUEL FORREST
CO-FOUNDER & COO, PICSART
The entire process – from
downloading SDKs and porting,
to integrating Nokia HERE in
place of Google Maps – has been
seamless.
SATYAJEET SINGH
VP PRODUCTS-ZOMATO
The API analyzer made it very
simple to identify the areas of
change, making app portability
even simpler.
VINODKUMAR PUTTA
BOOK MY SHOW

25. NokiaX
AND YOU
LEARN ABOUT THE OPPORTUNITY
PUBLISH YOUR ANDROID APPLICATION
REACH MORE MARKETS
developer.nokia.com/nokia-x
1
2
3

26. ThanX
Mikael Stendahl
@mstendah
https://www.linkedin.com/in/stendahl