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BlueOS Company Presentation: Pitch Deck

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Blue Ocean Solutions (BlueOS) LLC
Blue Ocean Solutions (BlueOS) LLC

An introduction to the service portfolio of Blue Ocean Solutions (BlueOS) marketing consultancy that focuses on Inbound marketing and technology go-to-market strategy development & implementation.

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Pitch Deck BlueOS   People  shop  and  learn  in  a  whole   new  way  compared  to  just  a  few   years  ago   Brian  Halligan,  CEO,  HubSpot   Content  MarkeAng  is  all  the   markeAng  that’s  leC   Seth  Godin,  American  author,  entrepreneur,   marketer,  &  speaker  
Pitch Deck BlueOS  MarkeAng  departments  are  under  pressure  to  perform   People’s   behaviors   have   changed.   They’re   tuning   out   of   tradi9onal   marke9ng  tac9cs.     To  a<ract  customers,  marketers  have   to  provide  them  with  something  they   love!     Solu'on   Inbound   Marke9ng   -­‐   a   holis9c,   data-­‐ driven   approach   to   marke9ng   that   a<racts  individuals  to  your  brand  and   converts   them   into   your   long-­‐las9ng   customers  and  advocates!  
Pitch Deck BlueOS  How  is  Inbound  markeAng  different?   Past:  Cavear  Emptor  (Buyer  beware)   •  Sales  personnel  empowered  with  superior   informa9on  about  products  and  services   •  Trust  on  the  sales  person’s  opinions   •  Seller  power   Today:  Caveat  Venditor  (Seller  beware)   •  Buyers   empowered   with   superior   informa9on  about  products  and  services   •  Trust  on  online  reviews,  blogs  and  other   user  generated  content   •  Buyer  power    
Pitch Deck BlueOS  How  can  BlueOS  help  YOU  with  Inbound  markeAng?   BlueOS  helps  answer  the  ques9ons:   •  Who  are  your  customers?   –  Buyer  personas   •  What  are  they  interested  in?   –  Content  strategy  &  development   •  Where  are  your  customers?   –  Channel  research   •  How  do  you  reach  them?   –  Outreach  analysis   •  Why  should  they  buy  from  you?   –  Value  ar9cula9on   •  Is  your  mix  compelling?   –  Value  confirma9on   •  Who  are  your  compe9tors?   –  Compe99ve  Analysis  &  Intelligence  
Pitch Deck BlueOS  BlueOS  offers  a  complete  Inbound  markeAng  porLolio     Content Strategy Content Creation Thought Leadership Influencer Posts Website, Blog and Content Management System rollout Search Engine Optimization (SEO) & Marketing (SEM) Campaign Conception & Execution Support Lead Generation Tactics Marketing Automation Scorecards & Analytics Community Engagement Value Confirmation
Pitch Deck BlueOS  Client  success  stories   Customer   A  major  Swiss  quality  assurance  company   Engagement  Dura9on   October  2013  –  September  2014   Deliverables   •  Content  crea9on  (Ar9cles,  Blogs,  Press  releases)   •  CRM  automa9on  (Salesforce)   •  Knowledge  management  (Starmind)   •  So^ware  tester  community  building   •  Events  and  speaker  slot  acquisi9on   Conversion   •  20+  ar9cles  published  in  the  USA  and  Europe   •  7  new  corporate  logos  acquired   •  240%  pipeline  growth   •  55%  more  website  visitors  and  signups   •  23%  improvement  in  website  ranking   •  434%  more  index  pages   •  340+  new  community  membership   •  14%  growth  in  net  monthly  recurring  revenue   •  41%  reduc9on  in  marke9ng  expenses  
Pitch Deck BlueOS  Our  channels  and  methodologies   The  USA  &  Canada   •  Wired   •  Informa9on  Week   •  CIO  Magazine   •  Big  Data  Republic   •  Smart  Data  Collec9ve   •  UXMag   •  Re/code   Europe  &  the  UK   •  Outsource  Magazine   •  Computer  Weekly   •  ComputerWoche   •  Heise  Online   •  Tes9ng  Experience     And,  many  more…   Insight  Selling   Value  &  Solu9on  Selling   Pyramid  Principle   Power  Messaging   Balanced  Scorecard   Design  Thinking   Whiteboard  selling   Basho  Sales   JAWS  selling   ATL  /  BTL  marke9ng   Choice  Architecture   Design  of  Experiments   A/B  Tes9ng  
Pitch Deck BlueOS  What  could  YOU  expect  by  working  with  us?   •  Superior   collaterals   and   effec9ve   Inbound  marke9ng  campaigns   •  Established  content  publisher  network   in  the  USA  and  Europe   •  Compe99ve   prices   through   blended   delivery  (on-­‐  and  offshore  teams)   Our  driving  force:   When  Cicero  spoke,  people  said,  Great  speech!   When  Demosthenes  spoke,  they  said,  Let’s  march!  
Pitch Deck BlueOS  What  makes  us  unique?   •  We  understand  readers’  mindset   •  We   are   great   in   connec9ng   the   dots  to  create  compelling  content   •  We  are  great  in  storytelling   •  Wri9ng  is  our  passion  
Pitch Deck BlueOS  Interested?  Reach  us  for  a  discussion   Blue  Ocean  Solu'ons  (BlueOS)  UG   Mithun  Sridharan,  Managing  Director   Hauptstraße  2,  65760  Eschborn,  Germany   Ringstraße  21,  69115  Heidelberg,  Germany     Mobile:  (+49)  176  9792  4897   Business:  (+49)  6221  673  9772   E-­‐Mail:  mithun@blueos.in   Web:  h<p://www.blueos.in     The  %me  is  NOW  to  re-­‐think  your  marke%ng.   Don’t  become  a  boiled  frog!  
Pitch Deck BlueOS   Backup  
Pitch Deck BlueOS  B2C  Case:  How  to  purchase  a  camera  today?   1   • User  wants  to  purchase  a  camera   2   • Reviews  available  cameras    on   eCommerce,  blogs  and  diverse  sites   3   • Compares  prices  online     4   • May  solicit  feedback  from  social  network   5   • May   a   visit   to   brick   &   mortar   shop   to   gather  a  “feel”  of  the  gadget   6   • Chooses  the  best  deal  among  all  available   opAons   7   • Makes  the  purchase  
Pitch Deck BlueOS  B2B  Case:  Why  is  Inbound  markeAng  extremely  relevant?   •  Purchases   are   strategic   in   nature   and   directly   affect   careers   of   those   involved  in  the  process   •  Procurement  decisions  through  buying   gates  in  large  enterprises   •  Product   or   service   must   meet   the   needs  of  several  business  units   •  Mul9ple   stakeholders   with   diverse   expecta9ons  involved  in  buying   •  A  broad  content  porpolio  is  required  to   meet  the  informa9onal  needs  of  these   stakeholders  
Pitch Deck BlueOS  Customers’  online  behavior  is  re-­‐defining  markeAng   •  70%   of   buying   decisions   made   online   before  first  contact  with  seller   •  Customer  preferences  are  increasingly   specific   and   they   expect   suppliers   to   cater  to  their  informa9on  needs   •  Omni-­‐channel   content   marke9ng   increasingly  important  to  customers   •  Buyers   expect   high   quality,   unbiased   content   from   diverse   sources   to   aid   their  decision-­‐making  process   •  Social   buying   trends   shaping   buyer-­‐ seller  interac9on   •  Purchasing   strategies   converging   between  B2B  and  B2C  segments  

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BlueOS Company Presentation: Pitch Deck

  • 1. Pitch Deck BlueOS   People  shop  and  learn  in  a  whole   new  way  compared  to  just  a  few   years  ago   Brian  Halligan,  CEO,  HubSpot   Content  MarkeAng  is  all  the   markeAng  that’s  leC   Seth  Godin,  American  author,  entrepreneur,   marketer,  &  speaker  
  • 2. Pitch Deck BlueOS  MarkeAng  departments  are  under  pressure  to  perform   People’s   behaviors   have   changed.   They’re   tuning   out   of   tradi9onal   marke9ng  tac9cs.     To  a<ract  customers,  marketers  have   to  provide  them  with  something  they   love!     Solu'on   Inbound   Marke9ng   -­‐   a   holis9c,   data-­‐ driven   approach   to   marke9ng   that   a<racts  individuals  to  your  brand  and   converts   them   into   your   long-­‐las9ng   customers  and  advocates!  
  • 3. Pitch Deck BlueOS  How  is  Inbound  markeAng  different?   Past:  Cavear  Emptor  (Buyer  beware)   •  Sales  personnel  empowered  with  superior   informa9on  about  products  and  services   •  Trust  on  the  sales  person’s  opinions   •  Seller  power   Today:  Caveat  Venditor  (Seller  beware)   •  Buyers   empowered   with   superior   informa9on  about  products  and  services   •  Trust  on  online  reviews,  blogs  and  other   user  generated  content   •  Buyer  power    
  • 4. Pitch Deck BlueOS  How  can  BlueOS  help  YOU  with  Inbound  markeAng?   BlueOS  helps  answer  the  ques9ons:   •  Who  are  your  customers?   –  Buyer  personas   •  What  are  they  interested  in?   –  Content  strategy  &  development   •  Where  are  your  customers?   –  Channel  research   •  How  do  you  reach  them?   –  Outreach  analysis   •  Why  should  they  buy  from  you?   –  Value  ar9cula9on   •  Is  your  mix  compelling?   –  Value  confirma9on   •  Who  are  your  compe9tors?   –  Compe99ve  Analysis  &  Intelligence  
  • 5. Pitch Deck BlueOS  BlueOS  offers  a  complete  Inbound  markeAng  porLolio     Content Strategy Content Creation Thought Leadership Influencer Posts Website, Blog and Content Management System rollout Search Engine Optimization (SEO) & Marketing (SEM) Campaign Conception & Execution Support Lead Generation Tactics Marketing Automation Scorecards & Analytics Community Engagement Value Confirmation
  • 6. Pitch Deck BlueOS  Client  success  stories   Customer   A  major  Swiss  quality  assurance  company   Engagement  Dura9on   October  2013  –  September  2014   Deliverables   •  Content  crea9on  (Ar9cles,  Blogs,  Press  releases)   •  CRM  automa9on  (Salesforce)   •  Knowledge  management  (Starmind)   •  So^ware  tester  community  building   •  Events  and  speaker  slot  acquisi9on   Conversion   •  20+  ar9cles  published  in  the  USA  and  Europe   •  7  new  corporate  logos  acquired   •  240%  pipeline  growth   •  55%  more  website  visitors  and  signups   •  23%  improvement  in  website  ranking   •  434%  more  index  pages   •  340+  new  community  membership   •  14%  growth  in  net  monthly  recurring  revenue   •  41%  reduc9on  in  marke9ng  expenses  
  • 7. Pitch Deck BlueOS  Our  channels  and  methodologies   The  USA  &  Canada   •  Wired   •  Informa9on  Week   •  CIO  Magazine   •  Big  Data  Republic   •  Smart  Data  Collec9ve   •  UXMag   •  Re/code   Europe  &  the  UK   •  Outsource  Magazine   •  Computer  Weekly   •  ComputerWoche   •  Heise  Online   •  Tes9ng  Experience     And,  many  more…   Insight  Selling   Value  &  Solu9on  Selling   Pyramid  Principle   Power  Messaging   Balanced  Scorecard   Design  Thinking   Whiteboard  selling   Basho  Sales   JAWS  selling   ATL  /  BTL  marke9ng   Choice  Architecture   Design  of  Experiments   A/B  Tes9ng  
  • 8. Pitch Deck BlueOS  What  could  YOU  expect  by  working  with  us?   •  Superior   collaterals   and   effec9ve   Inbound  marke9ng  campaigns   •  Established  content  publisher  network   in  the  USA  and  Europe   •  Compe99ve   prices   through   blended   delivery  (on-­‐  and  offshore  teams)   Our  driving  force:   When  Cicero  spoke,  people  said,  Great  speech!   When  Demosthenes  spoke,  they  said,  Let’s  march!  
  • 9. Pitch Deck BlueOS  What  makes  us  unique?   •  We  understand  readers’  mindset   •  We   are   great   in   connec9ng   the   dots  to  create  compelling  content   •  We  are  great  in  storytelling   •  Wri9ng  is  our  passion  
  • 10. Pitch Deck BlueOS  Interested?  Reach  us  for  a  discussion   Blue  Ocean  Solu'ons  (BlueOS)  UG   Mithun  Sridharan,  Managing  Director   Hauptstraße  2,  65760  Eschborn,  Germany   Ringstraße  21,  69115  Heidelberg,  Germany     Mobile:  (+49)  176  9792  4897   Business:  (+49)  6221  673  9772   E-­‐Mail:  mithun@blueos.in   Web:  h<p://www.blueos.in     The  %me  is  NOW  to  re-­‐think  your  marke%ng.   Don’t  become  a  boiled  frog!  
  • 12. Pitch Deck BlueOS  B2C  Case:  How  to  purchase  a  camera  today?   1   • User  wants  to  purchase  a  camera   2   • Reviews  available  cameras    on   eCommerce,  blogs  and  diverse  sites   3   • Compares  prices  online     4   • May  solicit  feedback  from  social  network   5   • May   a   visit   to   brick   &   mortar   shop   to   gather  a  “feel”  of  the  gadget   6   • Chooses  the  best  deal  among  all  available   opAons   7   • Makes  the  purchase  
  • 13. Pitch Deck BlueOS  B2B  Case:  Why  is  Inbound  markeAng  extremely  relevant?   •  Purchases   are   strategic   in   nature   and   directly   affect   careers   of   those   involved  in  the  process   •  Procurement  decisions  through  buying   gates  in  large  enterprises   •  Product   or   service   must   meet   the   needs  of  several  business  units   •  Mul9ple   stakeholders   with   diverse   expecta9ons  involved  in  buying   •  A  broad  content  porpolio  is  required  to   meet  the  informa9onal  needs  of  these   stakeholders  
  • 14. Pitch Deck BlueOS  Customers’  online  behavior  is  re-­‐defining  markeAng   •  70%   of   buying   decisions   made   online   before  first  contact  with  seller   •  Customer  preferences  are  increasingly   specific   and   they   expect   suppliers   to   cater  to  their  informa9on  needs   •  Omni-­‐channel   content   marke9ng   increasingly  important  to  customers   •  Buyers   expect   high   quality,   unbiased   content   from   diverse   sources   to   aid   their  decision-­‐making  process   •  Social   buying   trends   shaping   buyer-­‐ seller  interac9on   •  Purchasing   strategies   converging   between  B2B  and  B2C  segments