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Social Media

Friend or Foe in the Workplace
Judgement
“Neither a wise man nor a
  brave man lies down on the
tracks of history to wait for the
 train of the future to run over
               him.”
                            Dwight D. Eisenhower
    34th President of the United States of America
                                     October 1952
Human nature is the same everywhere; the modes are only different –
                                            Lord Chesterfield 1773

WORKPLACE ISSUES
Workplace Issues
• There are lots of them

• You need to understand them

• Similar to issues that exist today

• It is just the technology is different
MANAGING SOCIAL MEDIA
Social Media Policy Formula
Social Media Policy
Engagement
20%     vs                                       0%


22%     vs                                    14%


$276K    vs                               $236K
        Source: “2007/2008 Global WorkAttitudes Report" Watson Wyatt Worldwide
Summary
1. Social media is not bad

2. Social media has lots of benefits

3. You need a policy, but it must match your
   culture

4. Social media is there even if you ignore it

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Social Media: Friend or Foe in the Workplace

  • 1. Social Media Friend or Foe in the Workplace
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “Neither a wise man nor a brave man lies down on the tracks of history to wait for the train of the future to run over him.” Dwight D. Eisenhower 34th President of the United States of America October 1952
  • 14.
  • 15. Human nature is the same everywhere; the modes are only different – Lord Chesterfield 1773 WORKPLACE ISSUES
  • 16. Workplace Issues • There are lots of them • You need to understand them • Similar to issues that exist today • It is just the technology is different
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 31.
  • 32.
  • 35.
  • 37. 20% vs 0% 22% vs 14% $276K vs $236K Source: “2007/2008 Global WorkAttitudes Report" Watson Wyatt Worldwide
  • 38. Summary 1. Social media is not bad 2. Social media has lots of benefits 3. You need a policy, but it must match your culture 4. Social media is there even if you ignore it

Hinweis der Redaktion

  1. Oct 25 2006Number of days 1,059Number of Tweets 27612
  2. Oct 25 2006Number of days 1,059Number of Tweets 27612
  3. Extension of the workplace
  4. High engagement5 Year total return to shareholders 20%Market Premium 22%Productivity per employee US$276KLow engagement5 Year total return to shareholders 0%Market Premium 14%Productivity per employee US$236K"From an employees point of view, Jase, Steph & myself do feel more engaged. We are giving the ‘faceless corporation’, a face and are showing that we do care about what people say and think about us. Its not always an easy task, but it is one that we enjoy. Honestly, I look forward to coming into work and interacting with the twitterverse. We can only get bigger and better!“Ben - Bigpond