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ATC Social Media Conference
- 1. Implementing a Social Media Strategy It’s just Facebook and Twitter right?
- 2. In ethical, psychological, and aesthetic matters, to give a clear reason for one's judgement is universally recognised as a mark of rare genius – William James in The Principles of Psychology in 1890 WHAT IS SOCIAL MEDIA
- 3. Media
- 6. So...
- 7. Ad Agency Guy -> Social media is more than marketing
- 8. Social media is a state of mind
- 9. “A satisfied customer is the best business strategy of all.” – Michael LeBoeuf SOCIAL MEDIA STRATEGY
- 10. Framework for social media Community Engaging Business Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
- 11. Unaware
- 12. Framework for social media Community Engaging Business Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
- 13. Listening
- 14. Listening
- 15. Framework for social media Community Engaging Business Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
- 16. Have a strategy
- 17. Have a strategy • Be CLEAR on what you trying to achieve using Social Media • Align your Social Media strategy to your business drivers • Engage your stakeholders • Understand your audience • Define your channels & tools • Agree and promote your guidelines, policies, support and rules of engagement
- 18. Framework for social media Community Engaging Business Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
- 19. Listen, Learn, Adapt, Refine
- 20. Listen, Learn, Adapt, Refine Site Users in 2005 Users in 2011 MySpace 26.7 Million Who uses MySpace? Facebook 11.1 Million 750+ Million Xanga.com 7.9 Million Um what? Bebo.com 1.5 Million Who knows? Friendster 1.5 Million Bankrupt Tribe Networks 515K No idea LinkedIn 354K 135 Million Orkut.com 83K Something Yahoo killed
- 21. Listen, Learn, Adapt, Refine Then Now
- 22. Be Smart not Clever
- 23. K.I.S.S
- 24. K.I.S.S
- 25. K.I.S.S Source: Nokia Blogs
- 26. Add value to job seekers
- 27. Add value to job seekers
- 28. Provide support to your front line recruiters
- 29. Your processes must support ATS
- 30. Framework for social media Community Engaging Business Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
- 31. Monitoring
- 32. Monitoring - Metrics Branding Reach Actions Costs Reputation
- 33. Measuring transactions • Frequency – How often candidates interact with you • Reach – Net new candidates, talent pool • Yield – Cost per transaction
- 34. Content is not social
- 35. Framework for social media Community Engaging Business Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
- 36. Conversations
- 37. Consistent vision and voice
- 38. Specific messages and authenticity
- 39. Specific messages and authenticity
- 41. Strategy Questions • How will you support candidates? • Where do candidates already "hang out" online? If they already have an established community instead of trying to create a new one see how you can support them? • Do you require a Social Media Policy for your recruiters so they understand how much time they can devote to social media?
- 42. Strategy Questions • You need to look at the changes social media will bring to your relationships with candidates? • Who within your organisation will be impacted by social media, what communication, education or training will they need? • Who within your organisation will be responsible for the engagement with social media?
- 43. Personally Getting Started Curating Producing Commenting Sharing Listening
- 44. Four attributes of Social Media: 1. Collaboration 2. Transparency 3. Trust 4. Authenticity
- 45. michael@inspecht.com.au Twitter: mspecht