1. MELISSA NORBECK
917-208-7887 MsNorbeck@aol.com
Flushing, NY 11354 http://www.linkedin.com/in/norbeck
Staff Supervisor with marketing expertise in event planning, promotional/sales collateral, publicity, advertising,
corporate communications, and project management. Experience in managing diverse teams due to exceptional
interpersonal skills and innovative initiatives.
PROFESSIONAL EXPERIENCE
Aramark – Sports and Entertainment Division – Citi Field, Flushing, NY 2010
Staff Supervisor - TEAM Certified
Recognitions: Above and Beyond Merit and Supervisor of the Month Award.
• Supervised hourly employees and floor activities at designated stadium concessions and areas.
• Assigned employees to different stands and allocated duties when necessary to expedite services provided to guests.
• Developed and maintained relationships with Stand Supervisors to grow business and ensure successful fan
experience.
• Registered scheduled employees for all games and distributed stand assignments; obtained stand assignments and
critical feedback after all games.
• Communicated corporate policies and procedures to staff with detailed explanations and demonstrations when
necessary.
Randa Accessories, New York, NY 2008
Marketing Communications/Corporate PR Manager
• Publicized products for TrafalgarStore.com, Luggageguy.com, and Nautica. Wrote consumer and trade press
releases; wrote dynamic e-Commerce copy; instituted broad web and targeted editor distributions with PR
Newswire. This improved the SEO on all sites and resulted in frequent placements online and in print.
• Managed content for company’s corporate and divisional websites. Assigned content managers; developed collateral
with creative team; updated sites/HTML coding with web designer. This achieved an efficient streamlined process
for fresh content.
• Negotiated competitive space/rates and managed creatives for advertising of proprietary brands in NYT, DNR and
MR.
NexCen Brand Management - Waverly Division, New York, NY 2007 - 2008
Note: Waverly brand acquired from F. Schumacher & Co. in 2007
Assistant Marketing Manager
• Managed Waverly publicity for consumer and trade media. Directed and executed E-blasts, press releases, press
parties, product placements, and editorial features. The result was successful with broad and diversified brand
exposure in magazines, home shows, TV shows, and newspapers throughout the country.
• Enforced Waverly brand regulations for e-Commerce fabric accounts thus ensured brand identity and consistency
was maintained. This included tracking pertinent keywords on sites for SEO.
• Managed Waverly.com databases for store and product finders thus resulted in accurate data. Created content for
“Waverly in the News” for additional exposure. Tracked and reported consumer search patterns for marketing and
sales analysis.
F. Schumacher & Co. - Waverly Division, New York, NY 1999 - 2007
Assistant Marketing Manager, January 2005 - May 2007
Marketing Coordinator, January 2001 - December 2004
Marketing Assistant, June 1999 - December 2000
• Led efforts to successfully broaden presence of Waverly wall coverings with special features on trends and projects
for Waverly.com. Analyzed competitor websites that resulted in modifications to Waverly site.
• Spearheaded all marketing and logistics as first-time exhibitors for the True Value Show and the Holiday & Home
Expo. Led company’s efforts to promote brands and products to retailers and corporate personnel. The results were
successful sales and invitations to future tradeshows/special events.
• Managed ad campaigns and Co-op fund usage for Siperstein’s, Ricciardi’s, Janovic, and other key accounts to
include advertising in magazines, newspapers, internet, and direct mail pieces. Wrote radio scripts; created web and
print ads. These accounts increased their fund usage and distribution in multi-channel advertising.

2. Melissa Norbeck Page 2
F. Schumacher & Co. - Waverly Division, continued
• Designed licensed POP/POS material to include Sesame Street consumer counter card, and Coke, NASCAR, MLB,
NFL sell sheets. Designed marketing/promotional collateral including packaging labels, hangtags, signage, and
brochures. This greatly reduced creative outsourcing costs.
• Developed E-blasts that featured Waverly’s products to consumers. Designed web pages; managed address
databases; tracked deliveries. The result was increased traffic to Waverly.com and a spike in product sales.
• Conceived and executed a consumer survey form for Waverly products. Developed database of results that reflected
consumer’s tastes and trends. This data was used for product changes and a resource for future collections.
• Initiated department’s media center. Established media/digital technology and a digital archive. This centralized a
system which resulted in faster and cost-effective advertising, PR, design, and creative request turn-around.
• Managed and maintained all budgets for department to include all events, PR, media, and collateral. Streamlined
invoice processing which resulted in expedited payments and improved vendor relationships.
EDUCATION
• Fashion Institute of Technology, New York, NY
Associate in Applied Science
Major: Fashion Design. Art and academic courses to include Fashion Design & Illustration, Textile Design, Art
History, and Advertising Psychology. The design and completion of a term garment at the end of every semester.
• High School of Art & Design, New York, NY
Major: Costume Design. Costume design work displayed in school gallery. Received Award for Portfolio
Excellence by a citywide contest of vocational high schools sponsored by The Student’s Art League.
CONTINUING EDUCATION
Fashion Institute of Technology, New York, NY
• Advertising and Promotion:
Course analyzed concepts and methods for the development and implementation of integrated marketing
communications programs.
• Multimedia Computing for Advertising and Marketing Communications:
Course developed computer skills necessary for the communications industry through hands-on projects such as
print ads, press releases, and advertising analysis.
• Multimedia Presentations:
The planning and preparation of multimedia presentations which utilized computer and audiovisual techniques to
include iMedia.
SKILLS
• Microsoft Office: Outlook, Word, Excel, PowerPoint, Publisher, Front Page - Advanced
• Adobe CS3: Photoshop, Illustrator, InDesign, Dreamweaver, Flash – Intermediate
• HTML - Beginner
• Webtrends Analytics – Intermediate
• G-Lock Email Marketing Software: Advanced Email Verifier, EasyMail Professional - Intermediate
PROFESSIONAL / COMMUNITY AFFILIATIONS
• Executives Working in Home Textiles, Member
• International Center of New York, Conversation Partner Volunteer