The document summarizes an Executive MBA program offered by Maastricht School of Management in Romania. The 2-year part-time program provides state-of-the-art postgraduate business education and is designed to advance the knowledge and management skills of mid-career professionals. Key aspects include accreditation, a curriculum structured in foundations, core, electives, and a final social value project. Teaching methods emphasize real-world applicability through group work and cultural diversity. Graduates pursue new opportunities and responsibilities.

1. Executive Master of
Business Administration
Romania
All MBAs
offer you
Know-How.
It’s not the MBA. It’s you. - 1

2. Accreditation It's not our It's
your
different unique point
of view.
perspectives.
The Mission of MSM Romania - Do Your Goals Match Ours?
We have been holding conversations with our students, alumni, faculty, staff and Advisory Board
about mission of Maastricht School of Management Romania (MSM Romania). To the students
we asked, “Why did you choose to study with us?” To the teachers we asked, “Why do you teach
for us?” To our staff we asked, “Why do you work for us?”. To the Advisory Board we asked,
“What are you expecting from your employees who graduate from us?”
After asking all of these questions, we received a lot of excellent, thoughtful answers. After
• “Accreditation” is the review of the quality of higher sorting through the data we found a couple striking facts about those who were choosing to
education institutions and programs. It is an important study or work with us. First, they want to be a part of something bigger than themselves.
way to let students know that an institution or program They want to reach goals greater than they could previously. Second, they want to be part of a
provides high quality education.
community which includes others like themselves in terms of values and aspirations. Of course,
• Whether a business school, university, or program is a good MBA education was important to all of them, but this was not the main reason they had
accredited is important. Students who want grants and chosen MSM Romania as their MBA partner.
loans need to attend a business school, university, or
program that is accredited. For graduates, accreditation
gives reassurance of the degree’s value, now and further As a result of these discussion, we were able to formulate the following mission statement:
up in their career.
“We recognize in each student their inner spark, we then provide knowledge and
• Employers ask if a business school, university, or reinforce character by bringing the students together with professors and peers
program is accredited before deciding to provide who share our values, so in the end the graduates become the change agents our
tuition assistance to current employees, evaluating the
credentials of new employees, or making a charitable businesses and community need.”
contribution.
We hope that these messages communicate to you our sincere passion to not just provide an
• Governments require that a college, university, or MBA in Romania, but to be a part of making something bigger in Romania. The MBA is the tool
program is accredited in order to be eligible for federal
grants and loans or other funds that we have at our disposal to make a difference in our community.
If your goals match ours, we invite you to join us on this journey.
MSM in a nutshell
Maastricht School of Management’s MBA programs Our EMBA program complies with the standards upheld Maastricht School of Management (MSM), which is celebrating its 60th anniversary in 2012, has its roots
have been accredited by the Association of MBAs by the Higher Education Quality Control Organization of
in the Institute for Management Science at the Technical University in Delft dating back to 1952 In 1989 the
(AMBA), the Association of Collegiate Business Schools the Netherlands.
school relocated to the historical city of Maastricht and in 1993 its name changed to the Maastricht School
(ACBSP), and the Assembly of Collegiate Business
Education (IACBE). The Romanian program is also fully accredited by of Management.
AMBA, ACBSP, IACBE and the Dutch Ministry of
As a key player in the global education field, MSM is one of the few management schools that systematically
The Dutch Ministry of Education, Culture and Science Education.
endorses the academic standards of Maastricht School combine education, technical assistance and research in its professional services.
of Management’s Executive MBA degree by law. With more than 2,000 students annually graduating in more than 20 countries, MSM is the largest and most
international business school of the Netherlands.
MSM offers its Outreach MBA throughout the world by partnering with respected educational institutions
in each local market. This association, Asociatia Maastricht School of Management Bucharest (MSM RO),
was created by some of Romania’s most respected educational leaders of the past decade: Dora Surugiu,
Adrian Stanciu and Oliver Olson.
MSM Romania holds all of its classes at its modern facilities near Piata Dorobanti in Bucharest, Romania.
2- Maastricht School of Management Romania It’s not the MBA. It’s you. - 3

3. It's not our It's
you
case studies. creating
a new one.
Radu Atanasiu, DMD, MBA Camelia Buburuz
Entrepreneur & Consultant JW Marriott The 2-year, part-time MSM Romania EMBA program provides state-of-
Class of 2010 Class of 2012
the-art postgraduate education in business administration to mid-career
professionals with the aim to advance their knowledge and practice of
management and to train them to lead in a dynamic global business
environment. The Diploma is a Dutch degree conferred solely by MSM.
Team and Individual Coaching Business & Public Policy
From day one of the Executive MBA, a Kenneth Blanchard- Today’s business leaders in Romania must place an
Ana Scarlat Gabriel Vinte certified executive coach, Mihaela Reese, is available to emphasis on the inter-play between business, society,
Romcarton ING Bank make sure that you get the most out of the MBA in your team culture and political forces. This interplay has never been
Class of 2013 Class of 2013 work and in your individual performance. more evident than during the current global economic crisis.
This course gives the students the tools to deal with all
Innovation and New Business Strategy these forces in an ethical and sustainable manner, while still
meeting its responsibilities to a business’ stakeholders.
One of Romania’s most respected entrepreneurs, Marius
Ghenea, teaches this course which is designed to provide
“I believe that the brain is like a muscle. If you don’t “...for me, the MBA with Maastricht meant a great
students with the structured information about why, when
Electives Module
work it out, it shrinks. But aside from helping recapture opportunity to enrich my life with great people.
and how to start new successful entrepreneurial start- During this module you will have the chance to dig deeper
my brain flexibility, enrolling in the Executive MBA Working with them and learning from them and
ups. Covering areas such as the nature and importance of into a variety of subjects that are crucial to today’s business-
program has made me understand, in depth, the their experiences was a great set-up enabled by the entrepreneurship, the creation and development of a new person. Either choose a subject which complements your
principles and forces behind today’s economy, societal structure of the classes offered. I would recommend business venture, the growth, management and also the current career or use this as an opportunity to push yourself
behavior and even human mentality... some applied the experience to all those feeling that they can push ending of such a venture, the course should enable students, outside of your comfort zone.
philosophy, if I can say so. their time management limits and enlarge their views upon completion, to successfully evaluate, launch, finance
If you choose Marketing, you will learn how to better evaluate
on businesses directly connected to their careers as and grow new business start-ups.
I worked with cool, brilliant fellow students. I met some your customer in the Strategic Marketing course. You will
well as potential prospects. Going through the process then learn how to sell the product to those customers that
passionate professors. And, above all, it’s been fun!” is a a perfect test of balancing more than just work and Social Value Action Learning Project you have target in the Sales Management course.
personal life.”
Radu Atanasiu, Entrepreneur & Consultant The aim of this final project is to challenge the students in Should you choose Finance, you will learn how to better
Camelia Buburuz, JW Marriott a practical business situation in which they must use the evaluate the details of your own company, a potential
different strands of knowledge acquired during the course- acquisition or a company in which you might want to invest
work stage of the MBA. in the Financial Statement Analysis course. Then after you
The students will collaborate with a for profit company have completed the analysis, you will get the tools that you
“They told me the MBA was difficult and in my mind I “Being an analytical person my decision to attend and an NGO in developing and implementing strategies will need in order to actually invest in the Investments &
was like: “hmm, really?” But MSM MBA is difficult. Not MSM’s program was backed by a mini study of the that will directly affect the company’s bottom line while Capital Markets course.
because of how much one needs to study but because MBA programs on the Romanian market and by the simultaneously provide measured value to the NGO.
every day is a challenge to be the best I can be; it’s conclusions drawn after attending several interesting Main objectives: increase profit (EBITA) of the company, We are also constantly adding new electives based on global
positively impact the local community and create a developements, access to interesting teachers and student
difficult because it teaches me about trust and how to open classes. Unexpectedly, the reality of this program
defendable competitive advantage among the respective demand.
lean on my colleagues, how to listen to them and how to was better than my initial expectations and all its
share my ideas; it’s difficult because I learn about real strong points – modern teaching methods, continuous competitive set.
life and about myself as much as I learn about business improvement system based on periodic surveys,
theories. Still, every day when I enter the school, I smile extensive networking, very transparent grading and
because I am happy to be a part of this great family teacher-student feedback system – are enhanced by
which is MSM Romania.” the dedicated local team that is always supportive and
makes huge efforts to keep things on the right track.”
Ana Scarlat, Romcarton
Gabriel Vinte, ING Bank
Testimonials State-of-the art curriculum
4--Maastricht School of Management Romania
4 Maastricht School of Management Romania It’s not the MBA. It’s you. - 5

4. Curriculum
Structure
Course ECTS1 Credits Equivalent Course ECTS1 Credits Equivalent
teaching hours2 teaching hours2
1. Foundation 2.8 Leading Change in Multinationals 4 32 hours
1. Corporate Restructuring & Change Management
1.1 Quantitative Methods 3 24 hours 2. Corporate Social Responsibility and Ethics
3. Managing and Structuring Organizations
1.2 Accounting for Managers I (Financial Accounting) 3 24 hours
1.3 Accounting for Managers II (Management Accounting) 3 24 hours 2.9 Innovation and New Business Ventures 4 32 hours
1.4 Managerial Economics 3 24 hours 1. Intrapreneurship
2. Entrepreneurship
1.5 Financial Management 3 24 hours
3. Innovation Management
Total Foundation 15 120 hours
Total Core 48 264 hours
2. MSM Core
3. Romanian Core and Electives
2.1 Social Value Action Learning Project 16 8 hours
2.2 Business in the Global Arena 4 32 hours 3.1 Business and Public Policy 3 24 hours
1. Geo-Political Environments 3.2 Critical Thinking and Analysis 2 16 hours
2. Trade & Investment
3. Global Macro-economics
2.3 Finance in International Markets 4 32 hours 3.3I Elective I 3 16 hours
1. Capital Markets & Institutions 3.3II Elective II 3 16 hours
2. International Finance 2 16 hours
3. International Accounting 3.3III Elective III
2.4 Managing Cultural Diversity 4 32 hours
1. Team Dynamics Total Romanian Core 13 88 hours
2. Human Resources Management
3. Cross-cultural Management
4. Performance
2.5 Global Corporate Strategy 4 32 hours
1. Global Strategic Management
2. Measurement and Strategic Performance Management Social Value Action Learning Project 16 160 hours
2.6 Marketing in a Global Context 4 32 hours Total 632 640 hours
1. Global Marketing Management
2. International Customer, Market and Industry Analysis
• The European Credit Transfer and Accumulation System [1] ECTS stands for European Credit Transfer System
2.7 Global Supply Chain Management 4 32 hours (ECTS) is a student-centered system based o the student
1. Operations Management & Management Sciences [2] One credit corresponds with 8 teaching hours
workload required to achieve the objectives of a program.
2. IT & Global Value Chain Management
• The curriculum may be subject to change.
3. Supply Chain Management
6--Maastricht School of Management Romania
6 Maastricht School of Management Romania the globally networked management school - 7

5. Globally It's not our
global
It's
what
you do
with it.
Networked expertise.
Program Design group-study. This is considered an invaluable skill for managers.
The use of group study enables participants to benefit from the
Our EMBA program is designed to stimulate creative management experiences of others. Group members are selected at random in
thinking and to meet the needs of candidates looking to improve order to maximize the learning opportunity in an environment that
on the theoretical underpinnings and training required to apply fosters collaboration with fellow members from different cultures
management knowledge into practice. Candidates are trained and work environments. Needless to say, a program that is being
in an international, multicultural and multi-disciplinary setting taught by faculty from a variety of countries provides excellent
preparing them to successfully operate in the global business chances of enhancing your intercultural communication skills.
environment.
The EMBA Program can be completed in approximately 22 Executive MBA Graduates
months. Lectures and classes are conveniently paced and are
conducted on alternating weekends with an extended winter and The candidates admitted to our EMBA program are mid-career
summer break (the exact schedule can be found at our website). executives, the self-employed, and the expert consultants in
This way, participants are away from their jobs for only a minimum general management who have full-time job responsibilities, and
period of time. therefore cannot afford to attend classes on a full-time basis.
The program consists of four segments, starting with a Foundation Surveys have shown that our EMBA graduates return to their
segment, providing a solid knowledge base in each of the major respective organizations with promising career prospects and
management disciplines. The following Core segment offers greater confidence. The majority of our alumni assumed new
courses with a broader focus. These are more integrated and responsibilities with increased opportunities for advancement,
often multidisciplinary in nature. The Electives segment contains while others utilized the additional skills to take on new
a set of courses which give you the choice to gain more specialized professional challenges or career changes.
knowledge in the fields of Marketing or Finance. The program
is completed by the Social Value Action Learning Project in the Romanian Advisory Board
Performance segment, a practical business challenge involving
both a for profit company and an NGO. The mission of MSM Romania’s Advisory Board is to provide
external perspective and review as well as advocacy and support
for the school’s programs, strategic direction, and overall
Teaching Methodology objectives. Current members of the advisory board include Steven
Our aim is to teach concepts and theories of management, van Groningen (Raiffeisen Bank Romania), Misu Negritoiu (ING
stimulate critical thinking and transform management problems Bank Romania), Peter de Ruiter (PWC Romania) and Sandra
Multiple Networking Opportunites at MSM Romania into opportunities from a multidisciplinary and multicultural Pralong (former President, Fundatia Soros Romania), among
others.
perspective. The general approach includes lectures, problem
based learning exercises, case study analyses, student
participation, seminars, discussions and independent study.
MBA Master Classes
The majority of the courses taught include case studies to simulate
Over the years, hundreds of people have attended our MBA Master Classes which are open to the public on a monthly basis. We decision-making. Case studies provide a vehicle for identifying
are convinced that it is the responsibility of universities, as generators and repositories of knowledge, to make the professor’s problems, analyzing them, deriving solutions and considering how
knowledge available to the communities in which they are active. This is MSM Romania’s way of giving back to the community. to implement them.
In addition, this is a good chance for those who are considering an MBA program to ‘test drive’ our professors. Working efficiently and effectively in multicultural groups is
emphasized in the EMBA program through an approach of
Executive Dialogues
One of the most valuable components of a good MBA is networking, not just with classmates, but with faculty and outside guests.
The purpose of the Executive Dialogue is for students and alumni to be able to have an ‘off-line’ conversation with a senior
executive that they might not normally have the chance to meet. The discussion is not focused on a specific industry or job, but
rather a general discussion about the challenges and responsibilities associated with being an executive in today’s Romanian Distinctive competencies of the MSM / MSM Romania MBA
business environment.
• Outstanding reputation in management education • Excellent national and international faculty
These events are only open to students, alumni of MSM Romania and CEU Business School Romania.
• Globally networked knowledge community • State-of-the-art MBA curriculum with specific
Informal Networking Events considerations of the realities of doing business in
• 22-month, weekend program
At MSM Romania, we look for any good opportunity to get together outside of our formal events. This includes Christmas Romania
parties, Halloween parties (in costume, of course), BBQs on the terraces and roof of our campus, and even group trips outside of • All studies take place in Bucharest
• Apply the knowledge and skills acquired from MBA class
Bucharest, such as the Danube Delta and Amsterdam. immediately to your daily work
• You have the choice to study at the campuses in the
The Netherlands Romania Chamber of Commerce Netherlands, China, Egypt or Peru.
• Build global academic and business networks through
While a student of MSM Romania, you also have an open invitation to all networking events of the Netherlands Romania Chamber • Interaction with high-level Romanian executives and your MBA class and the MSM global alumni network
of Commerce. This is an excellent opportunity to extend your network beyond the students and alumni of MSM Romania and entrepreneurs
• Gain access to a vast Romanian and global alumni network
intereact with some of the most important foreign investors in Romania.
• Combine your professional career with MBA study
8- Maastricht School of Management Romania It’s not the MBA. It’s you. - 9

6. It's not our it's
Your
Discovery
MISSION shared
purpose.
and values. Camp
The main prerequisite for admission to the MSM Romania EMBA Program is a sound
academic background, quality career progress and a passion for change. Applicants
must hold at least a Bachelor’s degree or its academic equivalent from a recognized Each academic year starts with a Discovery Camp somewhere far from Bucharest.
university in any subject. This intense weekend is designed to take you out of your comfort zone and prepare
Proficiency in English is absolutely essential to complete the Applications should be submitted at least 6 weeks before the you for the physical and mental challenge of being an MBA student. We feel that it is
EMBA Program. Applicants, whose previous education has start of the program. Please refer to the website www.msm.nl important to ‘hit the ground’ running in the first day of classes in the MBA program.
been in a language other than English, must submit evidence or www.msmro.org for program starting dates and up-to-date
of proficiency in the English language. Minimum TOEFL (Test of admissions criteria. There will be a an admissions interview The Discovery Camp gives you a chance to get to know the other students in the
English as a Foreign Language) score: 570 paper based TOEFL, once the application is complete.
230 computer based, 88 internet based or minimum IELTS score
MBA so that you are already able to draw on each other’s unique strengths and
Maastricht School of Management Romania reserves the right to
of 6.5.
withdraw, add or change a specialization course or to change the experiences already from the first class session.
A GMAT (Graduate Management Admission Test) score of at title of a course due to evolving market trends. Candidates are
least 500 is the desirable prerequisite for enrolment, but is not admitted on a competitive basis.
required for candidates with more than 7 years work experience.
On the application form you will find a list of additional
Five or more years of managerial experience are strongly requirements. These must be sent together with your application
recommended. form to:
A Statement of Motivation as well as two Letters of MSM Romania
Recommendation. Admissions Office
Putul lui Zamfir, nr. 36, 011684
Please be complete and precise when filling in the application Bucharest Romania
form. Only complete applications will be accepted.
1. Financial discounts
Financial discount for in-full advance payment 10%
Financial discount for two installments payment, appliable to the second installment 5%
Early bird financial discount if sign-up and first payment are made
6 months previous to the program start 5%
2. Commuting incentives
Commuting for more than 100km to school premises. 1,000 EUR
Commuting for more than 200km to school premises. 2,000 EUR
3. Refferal fee
Refferal of a new student during the program. The reduction will be applied to the new student’s fee. 750 EUR
During your time as a student of the dependent upon the other students
4. Scholarships Maastricht School of Management who are in the program, the Discovery
Entrepreneurs2,000 EUR Romania, you will push yourself to Camp also provides the platform for
GMAT Score over 700 3,000 EUR new heights, figuratively and literally! you to make this discovery along with
High achievers (international significant recognition awards, ex members of national sports teams) 4,000 EUR During the three days of the Discovery those colleagues who will not only be
Social Responsibility/Community Involvement results 2,000 EUR Camp, we encourage you to discover joining your MBA class, but will also be
Diversity of the experience (foreigners, diverse background students) 3,000 EUR your strengths, weaknesses, limits, an instrumental part of your lifelong
For public or non-profit sector 15,000 EUR capabilities, fears and hopes. Since the network. Hopefully you will also discover
Notes:
For Financial Discounts and Commuting Incentives the amounts will be sumed up, not applied in a succesive manner.
value of a world-class MBA is greatly some new friends along the way.
There is a limited number of scholarships in each category
With the exception of the refferal fee and the Public/Non-profit sector discounts, all other discounts are cumulatives up to 5,000 EUR.
The public/non-profit sector scholarship cannot be cumulated with any other scolarship or discount.
10- Maastricht School of Management Romania It’s not the MBA. It’s you. - 11

7. msm.nl
msmro.org
facebook.com/msmro
twitter.com/msmromania
Maastricht School of Management Maastricht School of Management
Outreach Programs Department Romania
P.O. Box 1203 phone +31 43 387 08 08 Putul lui Zamfir 36 phone +40 21 310 12 48
6201 BE Maastricht fax +31 43 387 08 00 011684 Bucharest fax +40 21 317 10 79
The Netherlands e-mail outreach@msm.nl Romania e-mail info@msmro.org
website www.msm.nl website www.msmro.org
12- Maastricht School of Management Romania