Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Exam 1 term list
1. Statistics Review (Ch. 14 & 15) How Facts Become Theories (Fig. 1.2)
o Law
Population o Theory/Concept
Sample o Hypothesis
Descriptive statistics Operationism
o Measures of Central Tendency o Operational definition
Mode, Median, Mean
o Measures of Variability Variables
Standard Deviation,
Range, etc. Concepts vs. Variables
Inferential statistics Types of Variables
o t-test o Independent variable
o ANOVA o Subject variable
o Dependent variable
Hypothesis Testing
o Directional hypothesis o Confounded variable
o Other variable distinctions
o Non-Directional hypothesis
Quantitative variable
o One- and two-tailed tests
Categorical variable
o Alternative hypothesis
o Null hypothesis Continuous variable
Discrete variable
o Type I error/Alpha
o Type II error/Power Dimensions of behavior
o Frequency
Psychology & Science o Rate
o Duration
Nonempirical ways of knowing o Latency
o Authority o Topography
o Logic o Force
Empirical ways of knowing o Locus
o Intuition (& Common Sense) Measurement Scales
o Science o Nominal
Characteristics of Science o Ordinal
o Empirical o Interval
o Objective o Ratio
o Self-correcting Reliability
o Progressive o Test-retest reliability
o Tentative o Internal consistency
o Parsimonious Validity
o Concerned with theory o Construct validity
Assumptions of Science o Face validity
o Realism o Content validity
o Rationality o Criterion validity
o Regularity Measurement Error
o Discoverability o Random error (error variance)
o Causality (& Determinism) o Systematic error