1. New York
London
São Paulo
Public Relations
Capabilities
commitment
expertise
results

2. Building the Corporate Brand
 Corporate communications today is about building brands, for
public companies as well as private
 The corporate brand reflects the organization’s value
proposition
– Establishes company’s core expertise
– Differentiates against competitors
– Positions against business goals: IPO, transaction, long-term ownership
– Creates awareness among core audiences
 We work with clients to identify, establish and protect the
corporate brand
– Begin with developing comprehensive strategy
– Leverage all media, both traditional and new channels
– Protect brand against negative stories, other threats 2

3. Success Begins with Key Principles
 Effective communicators must understand the new environment
– The continued role of traditional media
– How digital/social media have transformed the landscape
 Ideas are still king
– These ideas should stem from a deep understanding of your business
– Crafted to become compelling stories
– Capture attention of journalists, consumers, influencers
 Technology is the game changer
– Provides ability to create own content, media channels
– New ways to reach traditional audiences
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4. The MBS Approach
Target your
Begin with a strategy audiences Build great stories
tied to your
(financial press/trade from strong ideas
company’s goals
press/analysts)
Distribute across
multiple channels Create longstanding
(traditional, social relationships
media)
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5. Areas of Focus
 Corporate communications
– Public, private companies
 Transactions
– M&A, IPOs, secondary offerings, spins, bankruptcies
 Crisis communications
 Social media
 Training
– Media, presentation
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6. Corporate Communications
 Full communications support for public and private companies
 Key is determining how to best position your organization to
create and support its corporate brand
 Includes:
– Communications plan
– Message development
– Training
– Media targeting
– Content development
– Media outreach (including social media)
– Crisis planning
– Spokesperson
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7. Corporate Positioning
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8. Expert Commentary
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9. Product Launch
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10. Transactions
 Communications for financial transactions, including mergers
and acquisitions, spins, IPOs, secondary offerings, bankruptcies
and strategic alliances
 We begin with a deep understanding of the companies involved,
industry trends and financial market conditions
 Program includes:
– Message development
– Document preparation
– Media training
– Custom press list
– Media outreach
– Coordination with outside advisors
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11. Deal Press
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12. Crisis Communications
 Even the best-laid business plans fall prey to unforeseen
events, and effective communication in these situations can be
critical to survival
 Reputations can be torn down quickly, so when a crisis arises
speed is critical.
– Wrong time to “learn on the job”
 Our media team will have a plan in place to mobilize quickly,
assess the situation and take appropriate action
 Message development and media relationships are especially
important in crisis situations. It is typically necessary for us to
monitor crisis developments and coverage 24/7
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13. Social Media
 The digital world has added great opportunity for
communicators
– We have been a pioneer in this arena and continue to innovate
 MBS was one of the earliest proponents of corporate
podcasting and can help with all audio needs
 We are also active in the blogosphere and will help develop
your blogging program
 We can bring blogger and podcaster outreach to any media
campaign as well as guide your through the world of Facebook,
Twitter, LinkedIn and Google+
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14. Podcasting
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15. Blogging
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16. Training
 Media and presentation training are critical to success
– Readies executives for interview and speaking situations so they come
across as smooth and confident
 Media training is delivered through custom workshops, where
executives are provided with technique training, drills recorded
on video, and analysis of skills/weaknesses
– Prepares for interviews with print outlets TV, radio, bloggers and
podcasters
 Presentation training uses similar approach in advance of IPO
and other roadshows, speeches, board presentations, internal
communications
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17. About MBS
 Advisory firm dedicated to enhancing the corporate and
investor brand of our clients
 Customized programs that are developed and implemented by
firms principals
 Well-established network of journalist, analyst and investor
contacts across North America and Europe
 Extensive experience across a broad range of industries in
North America, Europe and the Emerging Markets
 Team of multi-lingual specialists drawn from careers in
journalism, investment banking, asset management, equity
sales, consulting & finance
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18. Representative Firm Clients
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19. The Corporate Communications Team
Farrell Kramer Katja Buhrer
 25 years of media/corporate communications experience  Capital markets experience at Citigroup
 Corporate positioning, financial communications, transaction,  Reporter, editor and columnist for Australia’s largest business
crisis, executive communications, training and finance newspaper
 Award-winning journalist, Investigative & financial writer at  IR for leading Latin American companies
Associated Press and Investor’s Business Daily  Degree in Commerce, University of New South Wales
 Broad range of industry expertise  Languages: German and French
 Master’s in Journalism from Northwestern University
 Language: Japanese
Sharon Bially Vanessa Friedman
 Leads media relations campaigns and develops public  Over 15 years of experience working with private and non-
speaking programs profit clients on complex communications issues, long term
 Strategic Communications Expertise strategy and crisis
 Manages programs in English-speaking and foreign language
 Public and private sector communications expertise with
press (Latin America)
OECD and Council on Foreign Relations
 Published author in Foreign Policy Magazine, Washington
 Worked with NBS News in Paris Times, Financial Times, among others
 Novelist and blogger  Masters in International Relations, John’s Hopkins University
 Masters in International Affairs, Columbia University  Languages: Spanish, Portuguese, French, Italian
 Language: French
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20. Contact Us
MBS Value Partners
424 Madison Ave., Suite 400
New York, NY 10017
+1.212.750.5800 Tel
+1.212.661.2268 Fax
www.mbsvalue.com
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