Winnercomm Company Overview

1. On-Air, On-Site, Online & On-Target
Delivering America’s leading niche sports –
We don’t just reach your target audience,
we create an emotional brand connection

2. Introduction
• Winnercomm is a leader in the
business of emotional engagement –
connecting brands with large, loyal
and profitable markets
• We deliver America’s leading “niche
sports” and touch sports’ most
passionate fans
• Because we produce the sports we
sell, we offer unsurpassed impact,
activation and added value for less
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3. About Us
• With over 25 years in business, Winnercomm is the largest independent
programming, production, interactive, design, technology (SkyCam and
Cable-Cam™), marketing services and national sponsorship and media
sales company in U.S. Sports
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4. We’re Television Experts
• You see our work & sponsors daily across 15 TV/cable networks and numerous
high profile series and events for which we offer advertising/sponsorship sales
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5. Credentials
• Winnercomm Sports has long been considered the “gold standard” in
television and technical production─ but don’t take our word for it
• In addition to the top broadcast and cable
networks, our work is also highly
recognized independently:
– Academy Award winner:
• Cable-Cam™
• Technical Achievement
– Emmy Award winner:
• Fourteen (14) to date
• Content, production & design
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6. We’re Sports & Sponsorship Experts
• The properties shown below are assets we represent exclusively or in
conjunction with the respective league or governing body
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7. Scale
• Niche does not mean small ─ our sports connect with 18 - 24% of the
U.S. TV HH population and a significantly higher percentage of key target
demographics and geographies
70 Million 68 Million 53 Million
• Shown above: total unduplicated reach to the respective sport annually
(P2+ Nielsen NPower; ESPN network telecasts)
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8. Winnercomm Sports Difference
Fictitious ESPN Upfront Buy Winnercomm Sports Difference
rating rating
• ESPN SPORTSCENTER LT . 88 • ESPN Lumber Liquidator’s
• ESPN NBA MATCH-UP .55 PBA Tour .90
• ESPN NCAA FOOTBALL .49 • ESPN NBA MATCH-UP .55
• ESPN NCAA WOMENS BB 1.03 • ESPN/2 BULLRIDING/RODEO .50
• ESPN SPORTSCENTER EL .75 • ESPN NCAA WOMENS BB 1.03
• ESPN2 WOMENS BILLARDS .43 • ESPN SPORTSCENTER .88
• ESPN POKER .46 • ESPN2 WOMEN’S BILLARDS .43
• ESPN MLB 1.34 • ESPN POKER .46
• ESPN2 POKER .24 • ESPN MLB 1.34
• ESPN2 TENNIS .40 • ESPN2 WORLD S. POKER .24
• ESPN2 BOXING .37 • ESPN W.CUP SOFTBALL .90
• TOTAL SPEND $500K • ESPN/2 THOROUGHBRED HR .95
• TOTAL SPEND $500K
Same networks, similar ratings. The Difference?
Our deliverables include powerful sponsorship elements like: custom in-show
features/elements, on-air/on-site signage, VIP hospitality, activation, turn-key interactive,
print, and more!
Source: Nielsen Media Research, 2007 ESPN Ratings & 2008 Winnercomm Cume Ratings
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9. Technology Innovation
• SkyCam and Cable Cam™ are the
leading TV POV technology systems
• Its obstacle-avoidance
capabilities enable
Skycam’s stabilized
camera to be operated
anywhere in a defined
3-dimensional space,
right in the middle
of a sporting event
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10. Sports Properties: Bowling
• The Lumber Liquidators PBA Tour
– a 23 event national tour featuring
the greatest bowlers in the world
competing live on ESPN television
• The PBA Tour is one of the highest
rated sports on ESPN and attracts
68 million total viewers
– Television Production
– Sponsorship and media sales for
the Tour
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11. Sports Properties: Rodeo & Bull Riding
• Xtreme Bulls Tour
– The PRCA’s top bull riders take on the
world’s rankest bulls through a rigorous
9-event tour
• Wrangler Pro Rodeo Tour Finale
– The last chance for glory as the PRCA’s
top cowboys, livestock and rodeos go
head-to-head in an elimination playoff
in Omaha, NE
• Wrangler National Finals Rodeo
– A 10-day shootout featuring the top 15
cowboys and girls competing for over
$5MM in prize money and the coveted
World Champion gold buckles
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12. Sports Properties: Thoroughbred Racing
• Television production, sponsorship
sales and hospitality
– ESPN and ESPN2
– “Triple Crown Weeks live racing”
– ESPN.com
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13. Sports Properties: Softball
• World Cup of Softball on ESPN,
featuring the “Best of the Best”
from around the world
• Amateur Softball coverage and
market activation at grassroots level
• World Cup of Softball: International
Tournament on ESPN – July 2009
• Border Battle, men’s slow-pitch
game on ESPN – July 2009
• ISF World Championships:
International Event – July 2010
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14. Sports Properties: World Of Outlaws
• World of Outlaws – America’s
premier winged and late-model
cars airing on SPEED
• WoO is the Triple A of NASCAR
• We create brand initiatives that
create preference, drive customers,
and affect sales
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15. Sports Properties: Women’s Billiards
• The Women’s Professional Billiard
Association (WPBA) is the oldest, most
respected organization within the sport
• Each year the WPBA hosts the Women’s
Pro Billiards Tour - the most intense and
competitive 9-Ball tournaments in the world
– Seven (7) sanctioned events
– 64 competitors vying for the prestige of
becoming the best of the best
– Televised on ESPN networks
– Activation and TV-Visible Signage
– Title and Presenting sponsorships
available
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16. Sports Properties: Golf
• Looking to do a little golfing? We have a
variety of televised events to offer:
Wendy’s 3 Tour Challenge, Young Guns
and World Club Championship
– Hospitality & Tickets
– Title and Presenting available
– Televised on the Golf Channel
– Activation & TV-Visible Signage
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17. Sports Properties: Outdoors
• Winnercomm has produced Outdoors
and Adventure Sports programming on
ESPN, TOC, NBC, VERSUS and CBS
• This includes developing Outdoors
shows for air as a time buy, fee for
services, or partnership
• NRA’s Under Wild Skies – is an
acclaimed series that takes viewers
across the outdoors landscape on a
different hunting adventure weekly
– NRA Under Wild Skies on VERSUS
in Q3/Q4 2009
– Dogs & Logs World Championships
Outdoor Channel 2009
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18. In-show Integration
• We create branded in-show features, elements and
promotions that provide valuable on-air exposure
• Ideas are custom created to meet specific brand needs
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19. Hospitality
• We also offer hospitality opportunities that enable
clients to experience the excitement, while building
relationships with their vendors and customers
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20. Signage Integration
• As DVR use proliferates, we provide high-impact TV-visible signage
that can’t be skipped, zapped or ignored
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21. Activation
• We provide creative opportunities to activate your
brand via customized sweepstakes, promotions, event
activation and various on-site media opportunities
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22. Interactive
• Our sports properties also offer
interactive extensions to further
reach their most passionate fans
• As we house and maintain many of
our league’s websites internally, we
are able to offer customized
campaigns to extend your brand’s
sponsorship presence
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23. Summary
• Customized “niche” sports sponsorships
on the ESPN Networks and other
channels!
• Integration – On-air, On-site, Online &
On-target!
• Available only through your Winnercomm
Sports Sales VP
• Guaranteed audience delivery!
• Winnercomm Sports – to KNOW us
is to LOVE us!
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