2. TDM Strategy Briefing Presenter’s Name | November 09 Service Bus and Access Control

3. Agenda

4. Objectives

5. How Microsoft Views the Cloud Fundamentals Automated Service Management High Availability Scale out Multi-tenancy Considerations Location On premises Off premises Infrastructure Heterogeneous Homogeneous OpEx CapEx Business model Lease/Rented Owned Ownership Third Party Self Management

6. Software + Services Client PC Phone TV Tools and Cross-Platform Support Server Cloud

7. Software + Services Architecture “When you combine the ever-growing power of devices and the increasing ubiquity of the Web, you come up with a sum that is greater than its parts.” —RAY OZZIE

8. Introducing Windows Azure Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.

9. Windows Azure Platform

12. Federate identity and access across organizations and ID providers

14. Automated service mgmt. and dynamic scale

15. Interoperate with a variety of languages and industry standardsAppFabric SERVICE BUS Connect apps & services AppFabric ACCESS CONTROL Control & secure access

16. AppFabric Service Bus Connectivity Text XML Graphics Binary Data Streaming Receive Receive Firewall Send Send Exchange messages between loosely coupled, composite applications. Direct Connection facilitated by Service Bus if that is best connection mechanism. Application #1 Application #2

17. AppFabric Service Bus Expose apps and servicesover the internet across firewall, domain, and network boundaries Communicate bi-directionally between in an interoperable manner Choose interaction patterns to fit your application architecture, like eventing, service remoting, and protocol tunneling Scale out naturally and reliably as applications and services grow

18. Interaction Patterns Eventing FB status, lightweight updates, event driven. Something happens and you get a notification. Service remoting Reach in and have some control over the information that I get from a service that lives elsewhere. Stock: I want to get price, next time I want to get volume. Tunneling Established set of formats where information is exchanged. Exchange is asynchronous. Dedicated connection. Something closer to full remote control and visibility of application.

26. Create and manage claim types

27. Create and manage signing and encryption keys

28. Create and manage rules within an application scope

29. Rules can be chained; e.g. Bob  Manager, Manager  Edit-enables RBAC or more

31. Windows Identity Foundation Complements AppFabric Access Control Federated Identity with Microsoft “Geneva” Active Directory and Live ID provide the authentication via Windows Identity Foundation: Who are you? AppFabric Access Control simplifies and externalizes complex authorization requests: What are you now ALLOWED to do? Enterprise On-premises FEDERATED IDENTITY Scalable Services Finished Services Finished Services Active Directory Federation Server v2 Active Directory AppFabric Access Control Windows Identity Foundation Web applications FEDERATED IDENTITY Microsoft Federation Gateway Windows Live ID

33. Agility: Scalability for customers’ needs

34. Focus: Deliver services rather than working on coding integration interfacesSituation/Solution: When Microsoft announced the Windows Azure™ platform, Cast Iron wanted to enhance its integration solution with better connectivity to other public and private cloud offerings and to on-premises data. Cast Iron used AppFabric’s Service Bus and Access Control, developer services that run on Windows Azure, to quickly provide broad connectivity with other data sources. Key Advances: The ability to scale and gain confidence from customers by doing so with Windows Azure platform and the ability to focus on delivering services instead of wasting resources on coding integration interfaces. Integration Specialist Speeds to Market with Cloud-to-Cloud Interoperation “Without the Service Bus and Access Control, we would have had to create our own service bus infrastructure, which would have taken months.” —RishiVaish, Vice President of Engineering, Cast Iron Systems Company Profile: Cast Iron Systems provides application integration solutions that help organizations connect many kinds of business software. The Mountain View, California–based firm employs 100 people.

36. Agility: Massive scalability and faster time to market

37. Focus: Create new market opportunities and less resources on infrastructure needs.Situation/Solution: AWS needed a way to scale its successful sea-safety application so that more lives could be saved, but wanted to avoid an expensive development effort and costly infrastructure expansion. AWS migrated its application to the Windows Azure™ platform and used AppFabric’s Service Bus and Access Control to provide global communications scalability. Key Advances: The ability to scale without huge infrastructure costs, move new applications and software to market faster, and create new market opportunities. Developer Scales Search-and-Rescue Application to Help Save More Lives at Sea “Our original architecture supported 10,000 vessels, but the Windows Azure platform enables us to support hundreds of thousands or even millions of vessels, without any capital expenses.” —Richard Prodger, Technical Director, Active Web Solutions Company Profile: Active Web Solutions (AWS), based in Ipswich, United Kingdom, is a Microsoft® Gold Certified Partner that specializes in Web application and custom software development. It has 35 employees.

39. Minimal Investment Risk

40. Expanded Business Opportunity

41. Agility

42. Ease of DeploymentSituation/Solution: To improve its own development process, Dot Net Solutions created a virtual project-collaboration application. When the software, called ScrumWall, drew great interest from customers, the company used the Windows Azure™ platform to offer it as a hosted service. Key Advances: The ability to bring a new product to market without a risky capital investment, allowing the company to safely foray into new territory that may hold high revenue potential. Systems Integrator Launches Innovative Software with Minimal Capital Investment “Windows Azure enables us to move into the realm of the ISV. We’re already experts at delivering custom software for customers. We can now take these skills and build a software product, delivering it to a potentially massive user base—but without the risk of hosting it on our own infrastructure.”—Dan Scarfe, Chief Executive Officer, Dot Net Solutions Company Profile: Dot Net Solutions is a United Kingdom–based systems integrator specializing in building bespoke solutions with Microsoft® products and technologies. The company takes pride in producing defect-free software—on time and within budget.

44. Agility: Scale to reach demands and quick prototype and implementation.

45. Focus: Simplified capacity planning and innovate new business opportunities.Situation/Solution: AP wanted to open potential revenue streams and find new customers for AP content with a highly scalable application programming interface (API) that developers worldwide could use to incorporate into their applications. AP originally considered an on-premises solution, but was concerned about the up-front investment in hardware and software. After considering several “cloud computing” platforms, AP chose to base its offering on the Windows Azure™ platform. Key Advances: The ability to scale and meet demand, work with smart development tools, plan a capacity budget, decrease up-front costs, and focus on new business opportunities. Case Study Worldwide News Provider Creates New Content Channels with Hosted Computing “Capacity planning is the thing that stands out as the biggest advantage of the Microsoft cloud model. The Windows Azure platform takes that out of the equation for us, unlike the other cloud providers.” —Jonathan Malek, Chief Architect and Director of Research, Associated Press Company Profile: The Associated Press (AP) provides up-to-the-minute news and information for newspapers, radio, television, and the Internet, 24 hours a day, 7 days a week. It is the world’s largest and oldest news organization, with 243 bureaus in 97 countries and a worldwide staff of 4,100. AP serves 1,700 newspapers and 5,000 broadcast outlets in the United States, along with 550 international broadcasters.

47. Use it to connect cloud services to on-premises assets

49. Program in multiple languages and frameworks, including .NET, Java and Ruby

50. Interface via API or Web console

52. Leverage your familiarity with .NET experience, tools, frameworks

53. Develop, debug, test, and deploy from Visual Studio

54. Compatible with MS stackDevelopers use existing skills and tools.

56. Multiple Geo Locations

57. Multiple Languages

58. Full Trust

59. Active Directory and Web ID

60. Relational & Virtualized Database

61. Auto DB Management

62. Simple Service Templates

63. One Geo

64. ASP.NET

65. Medium Trust

66. Automated Service Management

67. Service Bus, Access Control

68. Admin Mode/VM Deployment

69. Geo Replication & On Premises

70. Systems Center Integration

71. Enterprise ID Federation

72. Distributed Queries & CLR

73. Analytics & reporting

74. Data Synch (DataHub)Web 2.0 Partners Enterprise Windows Azure Platform Roadmap

75. Service Bus and Access Control RESOURCES: www.microsoft.com/windowsazure/partners partner.microsoft.com/azure www.azurequickstart.com

76. Using Service Bus Patterns Applications, Workflows, … Federated Identity and Access Control Service Registry Application Messaging Patterns Connectivity Fabric Clients Cloud Services On-Premises Your Services Desktop, RIA, Web ESB Billing Storage Desktop, RIA, Web Web, Desktop, RIAs, … … Compute Corp Service

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