1. SQL Server 2008 R2 and BizTalk ServerEnabling Informed Actions and Creating a Foundation for Agile Systems Master Data Management & Event Driven Processing Name Title Microsoft Corporation

3. Intended Audience: ITDMs,DBAs, Database Developers, Database Architects, BI specialists

4. Objectives (what do you want the audience to take away):

5. Quick overview of Master Data Services (MDS) and Complex Event Processing (CEP) features in SQL Server 2008 R2

6. Discussion of how BizTalk Server integrates with SQL Server 2008 R2 to provide robust MDS and CEP solutions

7. Presentation Outline:

8. Master Data Overview

9. Master Data Services solution: Master Data Services and BizTalk

10. Complex Event Processing (CEP) Overview

13. Are they related to other customers?

15. The key facts describing your core business entities: customers, partners, employee, products, etc.

18. Use and Maintenance of Master Data occurs within Operational process/applications

19. Master Data is consumed by other systems via real-time accessible SOA Services

20. Analytical Use of MDM:

21. Integration with existing data warehouse & analytics environment to provide master data

23. Reliable Messaging & Notification

24. Process Orchestration

25. Data Mapping & Transformations

26. Business Activity MonitoringPeopleSoft Trusted Master Data JDE Mainframes Govern Custom Without integration of Master Data with OLTP applications, Master Data Hub = YET ANOTHER SILO Oracle

28. Redundant Logic

29. Doesn’t Scale

31. Agile MDM Application Integration SAP BizTalk Server New Master Data Synchronization PeopleSoft Master Data Hub JDE Mainframes Master Data Publication Custom Oracle Business Activity Monitoring Data Synchronization

32. Adding Near real-time Reporting New Master Data Synchronization Application Integration Master Data Hub SAP BizTalk Server PeopleSoft Master Reference Master Data Publication JDE Mainframes Operation Data Store (ODS) Custom Oracle Near Real-time Transaction Trickle Feed Business Activity Monitoring Near Real-time Reporting Data Synchronization

33. Enterprise MDM Data Marts Master Data Hub SAP BizTalk ESB Enterprise Data Warehouse (EDW) Data Marts PeopleSoft JDE Data Marts SSIS (ETL) Mainframes Operation Data Store (ODS) Data Marts Custom Oracle Data Marts Business Activity Monitoring Operational Reporting Strategic Analysis Microsoft Business Intelligence

34. MDS + BizTalk enabler of actionable data SQL Server MDS provides Data Cleansing + Governance BizTalk Server provides Application Integration & Process Automation Reduces data maintenance costs by preventing multiple processing in different systems. Accelerates process execution by providing sophisticated data synchronization mechanisms to connected applications Ensures data consistency and accuracy thus reduces error-processing costs due to inconsistent master data. Improves corporate decision making in strategic sales and purchasing by providing up-to-date information to all people.

35. SQL Server MDS Capabilities BizTalk Server Capabilities Any Master Data Domain Hierarchy & Attribute Management Versioning & Logging Data Governance Portal Data Quality Rules, Notification, Validation Data Level Security Enterprise Application Integration Application & B2B Adapters Data Mapping & Transformations Durable Messaging & Enterprise Service Bus Process Orchestration Engine Business Activity Monitoring Business Rules Engine Enterprise Single Sign-On Real World Master Data Management

36. Business Demands Actionable Data Derived meanings from information Complex and disparate data transformed, cleansed and delivered Real time delivery of relevant information when and where it is needed Related information reconciled into single unified view

38. Analyze by pattern within time framesTime

40. The events (notable or ordinary) may cross event types and occur over a long period of time

41. The event correlation may be casual, temporal, or spatial

42. CEP is commonly used to detect and respond to business anomalies, threats, and opportunitiesKeycard Swiped Temperature Change Order Received File Deleted Radio Frequency ID Flight Delay Low Inventory Click on Website Post Payment Reading from Sensor Stock Price Fluctuation

43. Scenario – Financial Industry Buy or sell a security at a certain price, or a certain time Bond or CD matures, be notified to decide how to reinvest How would you implement this? Polling? Polling interval With Event Driven Approach, you could register for a SELL event (or Price Event)

45. Delayed flight means plane’s subsequent flights will be delayed

46. Airport gate & ground crew are now available but another needs to be reserved for later

47. Flight crew will be delayed for their connections & may overrun their work limits for the day

48. New planes and/or crews may need to be allocatedTry coding one central rescheduler with a whole bunch of if-statements

49. Event Driven Processing

50. Event Driven Processing Integrate Information Automate Processes Simplify Management Orchestration Event Sources Event Targets Messaging / ESB Business Rules Devices, Sensors Pagers & Monitoring Devices Business Activity Monitoring CEP Engine Standing Queries B2B Integration INPUT ADAPTERS OUTPUT ADAPTERS Web Servers KPI Dashboards, SharePoint UI Adapters ESSO and UDDI EVENT EVENT EVENT EVENT EVENT EVENT EVENT EVENT EVENT Applications & DBs Trading Stations Stock Tickers & News Feeds Applications & DBs

54. Simplify Development And Management experiencesAdopt, Upgrade, Deploy

55. Business Process Automation & Integration Server Partners Integrate Information Automate Processes Simplify Management Increase Business Agility Orchestration Messaging / ESB EDI, AS/2, SWIFT, HL7, HIPAA… Applications Business Rules Management Business Activity Monitoring Tools Drive Business Efficiency B2B Integration Adapters SAP, PeopleSoft, Oracle Dynamics CRM, SharePoint, Mainframe… ESSO and UDDI Devices Reuse Existing IT Investments RFID

56. Q&A

58. Vendors

59. Sales People

60. Employees

61. Partners

62. Patients

63. Products

64. Organizational units

65. Recipes

66. Parts

67. Storage bin

68. Documents

69. Stores

70. Wells

71. Power lines

72. Geographical areas

73. Contacts

74. Warrantees

75. Time

76. MetricsMD – Slowly changing reference data shared across systems MDM – An application for creating and maintaining an authoritative view of master data including policies and procedures for access, update, modification, viewing between systems across the enterprise MDS – Microsoft’s Master Data Services platform shipping with KJ 26

78. My sales reports are wrong

79. Analysts can’t maintain dimensions

81. Europe keeps changing the color

82. New products never include the French product name

83. I can’t pick the right BoeingDifficulty coordinating multiple systems – Operational MDM Difficulty managing dimensions – Analytic MDM Or both – Enterprise MDM ERP - Europe Data Warehouse or Analytic App 27

85. Master Data is consumed by other systems via real-time accessible SOA ServicesCustom Apps Services AS/400 Services SAP Service Oracle Service BizTalk Server JD Edwards Service MS CRM Service CICS Service Master Data Hub

87. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.