This is the first post in my series about the new features in Windows Server 2008 R2. As in my series about the new features of Windows 7, I will update the articles when I learn about new features. I will discuss some of the new features in more detail soon. Essentially, the term "virtualization" covers three different technologies in Windows Server 2008 R2: Server Virtualization, Desktop Virtualization, and Presentation Virtualization. Server Virtualization is based on Hyper-V 2.0, which will get quite a few interesting new features. The virtualization technology ehind Desktop virtualization, i.e., Virtual Desktop Infrastructure (VDI), is also Hyper-V. This is probably the most important new feature in Windows Server 2008 R2. Presentation Virtualization is nothing but the good old Terminal Server. Technically, I find it a bit odd to use the term "virtualization" in this context, but from a marketer's point of view, it probably makes a lot of sense. Note that Microsoft renamed the "Terminal Services" as "Remote Desktop Services" in Windows Server 2008 R2.

2. Windows Server Product Portfolio
Market Landscape
Customer Needs
Windows Server 2008 R2
Value Proposition
Key investment areas
Virtualization / Demo
Branch Cache
Power Management
Direct Access
Evidence
Resources

3. Customer Consumer Small Business Mid-Size Business
Segment (1 - 3 PCs) Enterprise
Business
3-15 75 Users 300 Users
Users Users
500+ Users
Integrated
Solutions
General
Purpose
Servers

4. •Windows Server
•Market Share ~ 70%
•Annual Revenue ~ $ 5 Billion
• Key Competitors
•Linux – Mainly in Web and HPC
•VM Ware – In Virtualization
Server Hardware New Units Shipment
8
Millions
6
4
2
Others
0
Numbers are projected for Q4 2008 and beyond
IDC, Worldwide Quarterly Server Forecast, Release: April 2009, Doc # 217579 .

5. Growth Reduce costs with Malicious
Server Sprawl Server attacks, viruses,
Consolidation spam
Customer service
PC maintenance Evolving threats
Regulatory
compliance Legacy platforms Patch management,
Deployment and VPN
Server
management maintenance Secure access
Identity (employees,
Varying skill sets partners and
management
Mobility customers)
Software updates

6. Virtualization Management Web
Hyper-V™ with Live Migration Power Management IIS 7.5
Hot Add/Remove VM Storage Windows PowerShell ASP .NET on Server Core
Remote Desktop Services AD Administrative Center Enhanced FTP and WebDAV
Best Practices Analyzer Administration Modules & Cmdlets
Solid Foundation for Enterprise Workloads
Scalability and Reliability Better Together with Windows 7
256 Core Support DirectAccess™
Componentization BranchCache™
Boot from SAN or VHD Enhanced Group Policies
Support for Solid-state Devices RemoteApp & Desktop Connections

7. Hardware & Facilities Labor/Productivity Software
Reduce Hardware, Facilities, Automate Deployments Broad Capabilities, Reduce
Power through Virtualization Suppliers
Automate Administration
Reduce Power Consumption Unlimited Virtualization Rights
Remote Management with Datacenter Edition
Reduce Network Bandwidth
Work Remotely Rich Web Applications
Align Return with Investment
Solid Foundation for Enterprise Workloads
Security Business Continuity & Compliance
Data Protection Performance, Redundant Systems & Sites
Network Access Dynamic Infrastructure
Best Practices Analysis
Robust Audit Infrastructure

8. SITUATION TODAY
• Server Sprawl
• Difficult management of high-density VM sites
• Limited hardware resources per VMs
• Lack of unified virtualization architecture
• Limited VM client support and Difficult end-to-end management
WINDOWS SERVER 2008 R2
With virtualization, we will save about 50 percent of our annual energy budget for cooling and
electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees.
And we can save money by creating and managing virtual test environments for some applications
with our development group. - LukOil Oil Company

9. Live Migration

10. SITUATION TODAY WINDOWS SERVER 2008 R2
REDUCE MANAGE RETHINK
• Built in energy efficiency • Centralize control • Increase productivity
• Resource optimization • Analyze operations and reduce footprint
• Guidance and education • Monitor goals • Lead by example
Over time, however, the company expects to benefit from reduced power consumption and costs.
“Because of our size, we can realize significant gains by managing power more efficiently,” says
Buckingham. “The electricity billing in our data centers is based on metered power, and we can
reduce our monthly bills if we control power consumption with Windows Server 2008 R2.”
- MySpace.com

11. SITUATION TODAY WS08R2/ W7 SOLUTION
• Application and data access over • Caches content downloaded from
WAN is slow in branch offices file and Web servers
• Slow connections hurt user • Users in the branch can quickly
productivity open files stored in the cache
• Improving network performance is • Frees up network bandwidth for
expensive and difficult to implement other uses
Using the BranchCache™ features in Windows Server® 2008 R2 and Windows 7, CCO has simplified
remote connection to its network and speed the downloading of important files. It has cut costs by
eliminating its virtual private network and has seen a 43 percent savings in wide area network
(WAN) bandwidth. - Convergent Computing

12. SITUATION TODAY WS08R2/ W7 SOLUTION
Office Home Office Home
• Seamless, always-on, secure
• Challenging for IT to manage, connectivity – Win7 + WS08 R2
update, patch mobile PCs while
disconnected from company • Utilizes technologies already in WS08R2
network • No separate action required to connect
• Difficult for users to access to corpnet while remote. Corpnet is
corporate resources from outside simply there.
the office • Leverages policy-based network access
• Enables desktop management
regardless of client location.
With DirectAccess, CCO is saving about $40,000 a year by eliminating its VPN and all its
associated hardware, software, licensing, and carrier charges - Convergent Computing

13. • Web Application Server (IIS 7.5)
• Increased Scalability
• Server Management
• PowerShell
• Remote Desktop Services
• File Classification Infrastructure

14. “I got a sneak peek at the new R2 last week, and spending a few days with the leaner,
faster (and 64-bit only) OS, was a jaw dropping experience.” Mario Morejon, PC Mag
Highest Prime over VMWare's ESX solution is clear. R2samemultipurposeoften
“R2's market advantage
Score many PDC - 151 is a box. It's not
server, so you can deploy virtual machines and
at other services in the
that I find myself so excited about a server OS, far less an r2 release of an existing one, but R2 is a
special case. I predict many businesses will feel the same way.” Mario Morejon, PC Mag
Outstanding Reviews
“Microsoft has put significant resources into improving the product so much that calling it
a “Release 2” version is arguably a mistake – Microsoft should call the product Windows Server 7."
Over 200,000 Eval downloads
eWeek Channel Insider, Frank Ohlhorst
"Microsoft is also ready to start talking performance for the first time and Microsoft has a
700,000 page views
compelling story to tell there." Jason Perlow, ZDNet
“In R2, Hyper-V inches up ever closer to VMWare's market dominant Infrastructure 3. In
fact, the newest Hyper-V closes the gap in live server migration. Just like VMWare's Sphere
VMotion technology, R2's Hyper-V can do live migration of virtual servers, and it's free with your
Server 2008 license, whereas VMotion costs an additional $6,958.” Mario Morejon, PC Mag
“Windows Server 2008 R2 is evolving into the stealth Server release of the decade, a
seemingly minor update that, in fact, adds almost as much new functionality as its predecessor."
Paul Thurrott, Windows SuperSite

15. • RTM : End July 2009
• Joint Business Launch with Win7 &
Exchange2010: Early November/ TechEd
Europe
http://windowsserver
www.microsoft.com/windowsserver2008R2
http://msw/NEWSEVENTS/STUDIOCASTS/BREAKFASTSERIES

16. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.