WARDA is the software platform that allows Luxury, Fashion & Retail companies to manage their digital assets to improve the activities during product development, marketing, visual merchandising and e-commerce. Digital asseta are a huge value that are often not valued because unrecoverable, not accessible, not shared and managed in a very personal way. Digital data are critical to the business and provide huge efficiency if managed properly. WARDA is an Italian software house that has significant experience in this field arising directly from major projects for companies in the fashion market, luxury and retail.

1. The Digital Governance
platform
for the Luxury, Fashion and Retail industryfashion digitalization

2. I need the
FW 2015 samples
pictures in 10 minutes!

3. I need the
FW 2015 samples
pictures in 10 minutes!
Hmm…I’ll send them via WeTransfer…and then I’ll email
you an Excel with the available sizes and colors.
Ah…and I’ll tell Laura to send you the pictures of the
fabrics!
Ahem…Laura only uses Dropbox though…ok ?!

4. I need the
FW 2015 samples
pictures in 10 minutes!
Hmm…I’ll send them via WeTransfer…and then I’ll email
you an Excel with the available sizes and colors.
Ah…and I’ll tell Laura to send you the pictures of the
fabrics!
Ahem…Laura only uses Dropbox though…ok ?!
That’s…MEDIA CHAOS !

5. MEDIA CHAOS exist when:
▶ images and videos are produced but not re-used
▶ files are shared via “personal” channels (WhatsApp, Dropbox, WeTransfer, etc…)
▶ e-mail is the preferred channel for sharing of files
▶ it’s difficult to associate business information to images and to easily identify and
search them
▶ It’s hard to find the images, video and documents you want when you need them
…because there is no COMPANY DIGITAL ARCHIVE.

6. WARDA is the company’s digital system aim to
put order into the MEDIA CHAOS through
specific applications, covering every strategic
phase of the fashion business.
Marketing
& Social

7. WARDA is the company’s digital system aim to
put order into the MEDIA CHAOS through
specific applications, covering every strategic
phase of the fashion business.
E-Commerce
Marketing
& Social

8. WARDA is the company’s digital system aim to
put order into the MEDIA CHAOS through
specific applications, covering every strategic
phase of the fashion business.
Visual
&Retail
E-Commerce
Marketing
& Social

9. WARDA is the company’s digital system aim to
put order into the MEDIA CHAOS through
specific applications, covering every strategic
phase of the fashion business.
Style
& Product
Visual
&Retail
E-Commerce
Marketing
& Social

10. WARDA is the company’s digital system aim to
put order into the MEDIA CHAOS through
specific applications, covering every strategic
phase of the fashion business.
Style
& Product
Board
digital
technology
Visual
&Retail
E-Commerce
Marketing
& Social
Four different business needs, four specific solutions,
one technology

11. WARDA is the company’s digital system aim to
put order into the MEDIA CHAOS through
specific applications, covering every strategic
phase of the fashion business.
f a s h i o n d i g i t a l i z a t i o n

12. From notes
and paper…

13. Images
Tags
Notes
Sharing
Approval
Colors
to company’s
digital
informations...

14. easy to share
and
collaborate…
Share
Real time
Tag
Chat
Web
Mobile

15. using cloud &
standard tools.

16. Style
& Product
+ Allows you to share images of sketches, prototypes and
samples
+ Allows analyzing of images at maximum resolution, also
when you are geographically thousands of miles away
+ Facilitates sharing of images immediately and in real-
time
+ Protects these very sensitive data from non-authorized
access
+ Creates an archive of all digital material, already
classified and organized.
sketch
prototype
sample

17. Marketing
& Social
+ Plans shootings and collects images from photographers via the
most common cloud services (Box, Dropbox, etc.)
+ Allows you to organize the workflow and to control and validate
images and videos
+ Adds multi-lingual copy for various usage
+ Categorizes, tags and classifies by typology (press, advertising,
etc.)
+ Publishes images online or via a link
+ Creates an archive of all digital material, already classified and
organized.
+ Collect UGC (user generated content) from social media such as
INSTAGRAM, FACEBOOK, TUMBLR, PINTEREST
press adv
brand
social

18. Visual
& Retail
+ Creates exposition criteria by tagging the instructions,
the product codes and the notes for the setup
+ Distributes the criteria directly onto iPad
+ Plans the setup and control of expositions
+ Verifies, in real time, the implementation of the
exposition by sending photos or videos via iPad
+ Creates an archive of all digital material, already
classified and organized.
map
window
visual guidelines

19. E-Commerce
+ Plans shootings and collects images from photographers
via the most common cloud services (Box, Dropbox,
etc.)
+ Allows you to organize the workflow and to control and
validate images and video
+ Organizes all information in order to create the
catalogue
+ Multi-lingual management
+ Publishes on storefront platforms like DEMANDWARE,
HYBRIS, MAGENTO and other

20. BOARD
Digital Technology
+ Innovative disruptive JAVA REACTIVE technology
+ Real-time service and feedback
+ Seamless integration with third party services
+ NoSQL and RDBMS to manage BIG DATA
+ Web and Mobile interface with advanced UX Experience
+ Hybrid cloud architecture for asset distribution on
premise or in cloud
+ Power to manage billions of digital assets and structured
information
•Images
•Video
•Documents
•Metadata
•Workflow
•Collaboratio
n
•Real-time
•Web
•Mobile
•Integration
•API
•On premise
•Cloud
•Hybrid

21. Cloud technologies
ERP & PLM
technologies
Ecommerce technologies
Web technologies

22. Companies in the
luxury, Fashion
and retail
industries, who
know how to take
advantage of the
potential of
digital, will have a
huge advantage
over traditionally
managed
businesses in the
next few years.
Enrico Beltramini – founder of Fashion
Technology Accellerator in Silicon Valley and ex
Board Member GUCCI

23. Gruppo Coin SpA is the largest Italian apparel retailer. Work in the sector with the
insignia COIN, EXCELSIOR MILANO, EAT'S and IANA.
The group has choosen WARDA to support the business oeprations through the
use of digital assets that help brands of the group in managing the Marketing,
Sourcing, Merchandising and E-Commerce processes.

24. OVS is Italy's leading group in the clothing market, creating, developing and
marketing menswear, womenswear and childrenswear. With WARDA, OVS manages
the operation of product development, marketing, visual merchandising and e-
commerce through the digital assets speeding the production of tens of thousands
of sku, control of more than 600 shops and fueling one of the most advanced e-
commerce systems in the industry.

25. Moncler is a fashion player on the luxury market, and one of the main designers
producing and distributing top-end clothing and accessories for women, men and
children. WARDA has been chosen to support the new company's digital strategy
at 360 degrees from product development to marketing, visual merchandising and
e-commerce.

26. WARDA has been chosen as the platform to implement a digital transformation at
group level
WARDA supports digital processes of all the brands that operate with different
business model, goals and needs.

27. Geox is a leading brand in the International Market with constant focus on the
application of innovative solutions and technologies on the product that guarantee
both impermeability and breathability. The group has chosen WARDA to implement
a new generation of digital services to support the business processes in the
areas of product development, marketing and e-commerce.

28. After assessing the growth prospects of the Eyewear market and the business
potential of its brands in this category, Kering has initiated a strategic move
aiming at building in-house eyewear expertise for its Luxury and Sport & Lifestyle
brands. WARDA was chosen to accelerate and optimize the digital business
processes supporting the phases of operation, marketing and visual

29. Our VISION
The fashion industry today moves much faster than the speed with which the digital information needed for its business is exchanged.
The players operates in this market needs extremely to collaborate, share and makes decisions in real time, visualization ideas,
products, stores and competitors.
The "media chaos" in which these companies operate today, will give way to simple and fast collaborative digital processes that are
real-time and safe in order to be able to work anytime and everywhere. WARDA is changing the way fashion industry will see itself.
Marco Serpilli – Founder & CEO
(*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam(*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam
Our MISSION
We deliver the best technology allowing fashion and retail companies to use digital information along the whole value chain giving
them the possibility to adhere to new, digital business models immediately and cost effectively via potent features for archiving,
sharing and collaborating on digital informations via web or mobile.
WARDA’s deep tech competence is combined with industry experience and collaboration with some of the best international partners,
which is giving us a global experience that we will bring to each project and innovation of the product.

30. (*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam(*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam
Accelerate your digital
transformation
f a s h i o n d i g i t a l i z a t i o n