7. @mscottford
WHAT HAPPENS IF
WE DEFER MAINTENANCE?
NO UPGRADES CRASHES DATA LOSS
WORK STOPPAGESLOWER PRODUCTIVITY
SECURITY VULNERABILITIES BREACHES
FRUSTRATING UX ANGRY CUSTOMERS
BAD PRESS MARKET SHARE LOSS
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8. @mscottford
FIXING BUGS IS GOOD
FOR BUSINESS
FEATURES BUG FIXES
ATTRACT
NEW
CUSTOMERS
RETAIN
EXISTING
CUSTOMERS