Yesterday’s thinking and tools won’t solve tomorrow’s problems. “ How do we come up with great answers to big questions fast? ” AIM is the answer. AIM is our best-of catalogue of innovation formats. Use AIM to pick and choose single formats or design a full innovation program.

1. AGILE
INNOVATION
MAP: AIM
I N N O V A T I O N L A B

2. CONTENT
Radar - Technology & trend scouts
Digital Disruption Board - External disruption advisory board
Customer Centricity Lab - A room focusing solely on customers
Garage - Employee makerspace
Hackathon - 48 hour development competition
Sprint - 4 week concept development and validation
I N N O V A T I O N L A B
Accelerator/Incubation - Intense entrepreneurship program
Excubation - Internal team working externally
ProjectPad - Crowdfunding-inspired decision support platform
Digital Toolbox - Software that improves innovation ability
Intrapreneurship - Training Program for internal innovators
X-Lab - Strategic innovation unit

3. WHY
Digitalization and disruption are the key drivers today.
Yesterday’s thinking and tools won’t solve tomorrow’s
problems.
“ How do we come up with great answers
to big questions fast? ”
AIM is the answer.
I N N O V A T I O N L A B

4. HOW
Use AIM to pick and choose single formats
or design a full innovation program.
THE PROCESS:
1. Inside-out (market, organisation) assessment
2. Outside-in (technology, trends) analysis
3. Pick AIM formats based on assessment
4. Plan & Design coherent innovation program (incl. metrics)
5. Quarterly adjustments
I N N O V A T I O N L A B

5. WHAT
AIM is our best-of catalogue of innovation formats:
I N N O V A T I O N L A B
Get inspired. Stay updated
Radar
Digital Disruption Board
Customer Centricity Lab
Garage
Build it early. Test it fast
Hackathon
Sprint
Accelerator/Incubator
Excubation
Make it stick
ProjectPad
Digital Toolbox
Intrapreneurship
X-Lab

6. Radar
Disruption Board
CC Lab
Garage
Hackathon
Sprint
Incub./Acc.
Excubation
Intrapreneurs
X-Lab
Digital Toolbox
ProjectPad
Inspiration &
Insights
Ideas Development Test Launch/
Implement
AIM OVERVIEW

7. GET INSPIRED
STAY UPDATED
I N N O V A T I O N L A B
HOW TO STIMULATE INNOVATION

8. THE
‘RADAR’ UNIT
SCOUTING
FOR INNOVATION
RELEVANT WHEN…
You wish to stay ahead and ajour of external trends,
technology, user-behavior, etc. to create a real-time
awareness and inspire innovation.
WHAT:
The Radar is an internal scouting unit, responsible of
screening the external environment and defining
opportunities and threats (1-5 years).
OUTPUT: Mapping of external opportunities
The Radar will provide situational reports and brief the
organisation with innovation opportunities, scenarios and
roadmaps 1-4 times annually.
I N N O V A T I O N L A B
EXCUBATION
DIGITAL
DISRUPTION
BOARD
PROJECT
PAD
WORKS WITH:

9. DIGITAL
DISRUPTION
BOARD
STRATEGIC INNOVATION
VALIDATION
RELEVANT WHEN…
Your company needs outside-in expert input and advice on
digital opportunities and threats.
WHAT:
A Digital Disruption Board is a group of external individual
experts, who guide and coach you organization on disruption.
responsible for scanning new disruptive technologies and
maximizes output by organizing across verticals. The board
takes in challenges from all verticals and prioritizes projects.
OUTPUT: Outside-in strategic innovation
5-10 external experts that will challenge and validate your
innovation and business strategy.
I N N O V A T I O N L A B
RADARACCELERATOR EXCUBATIONWORKS WITH:

10. CUSTOMER
CENTRICITY
LAB
BECOME YOUR
CUSTOMER
RELEVANT WHEN…
You want to infuse your processes with customer-centric
innovation and create an environment for testing and
evaluating your ideas with customers.
WHAT
Dedicated customer-centric physical environment with
personas, user scenario descriptions and methods for
producing user-oriented solutions.
OUTPUT: Customer-Centric innovation
An internal workspace for your employees to innovate based
on customer needs (outside-in)
I N N O V A T I O N L A B
DIGITAL
TOOLBOX
ACCELERATOR EXCUBATIONWORKS WITH:

11. GARAGE
BOTTOM-UP
INNOVATION
RELEVANT WHEN…
You need to unleash untapped passion, creativity, and inspire
employees.
WHAT:
A DIY makerspace packed with prototyping tools and
materials (3D printers, laser cutters, woodshop, metalshop
etc.) for all your employees to use for own ideas or work
sessions regarding present challenges.
OUTPUT: Grass-root innovation
Innovation, inspiration, passion, and skills are shared amongst
employees in an informal environment.
I N N O V A T I O N L A B
INCUBATIONINTRAPRENEURS
CUSTOMER
CENTRICITY
LAB
WORKS WITH:

12. BUILD IT EARLY,
TEST IT FAST.
I N N O V A T I O N L A B
HOW TO TURN IDEAS INTO REALITY

13. HACKATHON
FROM IDEA TO
PROTOTYPE IN
48 HOURS
RELEVANT WHEN...
Your company needs fast ideation and prototypes: concepts,,
products, services, technology etc.
WHAT:
An intensive innovation format where you invite customers,
partners, and users to innovate/hack your products and
services. Most often a hackathon lasts 48 hours and the only
requirement is that each group put out a prototype that can
demonstrate their idea. Hackathons occurred in the software
world, but is now used in all types of organizations across
industries and for almost any innovation challenge.
OUTPUT:
In the matter of only 1 or 2 days, your company will receive a
large amount of creative ideas and prototypes. A fast way to
build new concepts or products.
I N N O V A T I O N L A B
SPRINTPROJECTPAD INCUBATIONWORKS WITH:

14. SPRINT
FROM PROBLEM
TO SOLUTION IN
4 WEEKS
RELEVANT WHEN…
You need to build, test and validate ideas fast. Use it when
your Stage Gate process is too complex to test new
innovations opportunities.
WHAT:
In the 4 week Sprint-process a dedicated Sprint-team will
build and test new product ideas, services, business models,
strategic action plans or organisational redesigns. At the end
of the 4 weeks you will have detailed and validated concept +
plans for further actions.
OUTPUT: From idea to validated concept in 4 weeks
One or more validated solutions to your challenge by
committing 100% focus in a fixed timeframe.
I N N O V A T I O N L A B
EXCUBATION INTRAPRENEURS ACCELERATORWORKS WITH:

15. ACCELERATOR
// INCUBATOR
BOOSTING INTERNAL
INNOVATION
I N N O V A T I O N L A B
RELEVANT WHEN…
You want to tap into external innovation resources and
startup-talents, who can develop, test, and validate new
solutions - fast! OR accelerate internal innovation teams. Use
it when you want to explore the fast-paced
startup-environment, but limit your risk.
WHAT
Accelerators and incubators are embedded entrepreneurship
programs of limited-duration - between 3 and 12 months. They
provide the necessary resources for scaling an idea. They also
offer a plethora of networking opportunities for both internal
and external stakeholders.
OUTPUT: Acceleration of ideas
Internal or external program that will bring your company
market-validated and viable solutions within 3-12 months.
GARAGESPRINT
DIGITAL
DISRUPTION
BOARD
WORKS WITH:

16. EXCUBATION
DISRUPTIVE
INNOVATION
RELEVANT WHEN...
Your company needs to explore, create and launch new
disruptive business models without interfering with core
business.
WHAT
Excubation is the geographical separation of corporate
innovation activities from the core business to enable the
effective build-up of new and more radical solutions by
combining the best of both the corporate and startup worlds
in an entrepreneurial fashion.
OUTPUT: Disruptive Innovation
Radical business innovation in < 6 months away from the core
business and daily operations + learning new “startup-skills”
I N N O V A T I O N L A B
RADARSPRINT
DIGITAL
DISRUPTION
BOARD
WORKS WITH:

17. MAKE IT
STICK
I N N O V A T I O N L A B
HOW TO SUPPORT INNOVATION

18. PROJECT
PAD
PRIORITIZE
PROJECTS
RELEVANT WHEN…
Your company needs to create transparency in internal
projects and prioritize projects by involving employees and
external stakeholders.
WHAT:
Share ideas - get feedback - get support - get funded - get
STARTED.
ProjectPad gives you an overview of the interest and budget
for all your projects. Publish your project description in the
platform, and see how people comment, like or support the
project. Let the crowd help you prioritize and realize your
projects.
OUTPUT: Effective, inclusive and
crowdsourced projects and innovation
ProjectPad accelerates the decision making process by
engaging relevant stakeholders (as-needed) in the
prioritization and allocation of resources in projects.
I N N O V A T I O N L A B
WORKS WITH: RADARSPRINT
DIGITAL
DISRUPTION
BOARD

19. DIGITAL
TOOLBOX
SUPPORTING
INNOVATION
RELEVANT WHEN…
Your current digital tools are slowing down innovation and
productivity.
WHAT:
1. Assessment of your current workflows and innovation
processes to identify gaps and optimization
opportunities.
2. Screening for off-the-shelf solutions
3. Small-scale implementation of tests
4. Selecting the solutions for the toolbox
OUTPUT: Assessment +
implementation of new digital tools
Using collaborative digital tools available for speeding up
processes the startup-way (communication, project
management, knowledge management, innovation etc.)
I N N O V A T I O N L A B
GARAGEPROJECTPAD INTRAPRENEURSWORKS WITH:

20. INTRAPRE-
NEURSHIP
BUILDING A CORPS
OF INNOVATORS
RELEVANT WHEN…
You’re in for the long haul and want to empower your
employees to think and act like entrepreneurs by action-based
trainings and tools. It’s an investment in your future talent
and long term innovation capabilities.
WHAT
“An intrapreneur is an inside entrepreneur, or an entrepreneur
within a large firm, who uses entrepreneurial skills without
incurring the risks associated with those activities.”
Intrapreneurs are usually assigned to work on a special idea
or project, and given the support and conditions of a startup.
OUTPUT: Innovation capabilities
Training and development of employees to drive ongoing
innovation in the organisation.
I N N O V A T I O N L A B
GARAGESPRINT
DIGITAL
TOOLBOX
WORKS WITH:

21. X-LAB
A SEPARATE
INNOVATION UNIT
RELEVANT WHEN…
You want to build long-term innovation capabilities and focus
in the organization.
WHAT
The “X-Lab” can be shaped as a physical space, as well as an
organisational unit. It can be open and accessible for all
employees if run by a team, responsible for driving innovation
activities - from scouting opportunities, to building prototypes
OUTPUT: Dedicated Innovation
An internal department dedicated to facilitate- and implement
innovation across the organisation.
I N N O V A T I O N L A B
GARAGE
CUSTOMER
CENTRICITY
LAB
INCUBATIONWORKS WITH:

22. I N N O V A T I O N L A B
SOME OF OUR CLIENTS

23. GET IN
TOUCH
I N N O V A T I O N L A B
CURIOUS?
MARTIN SCHORLING
MSO@ILAB.DK
52 30 20 55
ANDERS SAHL
ASH@ILAB.DK
61 65 07 68