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MARTIN SCHORLING
MSO@ILAB.DK
+45 52 30 20 55
ANDERS SAHL
ASH@ILAB.DK
ANNELI BARTHOLDY
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WHY
Digitalization and disruption are the key drivers today.
Yesterday’s thinking and tools won’t solve tomorrow’s
problems.
“ How do we come up with great answers
to big questions fast? ”
AIM is our answer.
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INSPIRATION
The Lean Startup // Design Thinking // Stanford // MIT ++
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TIME
COMPLEXITY
Innovation Projects
AIM
Decrease time, decrease risks, decrease cost
= Soft start (make it easy for C-levels to say
yes)
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AGILE INNOVATION PRINCIPLES
80% Proven formats + 20% Experimental
Building beats talking
Hands-on > theoretical learning
<3 hours to prototype
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Agile
Innovation
ManagementA PROTOTYPING TOOL FOR MAPPING YOUR
INNOVATION STRATEGY/PROGRAM
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o
get inspired
build it fastmake it stick
Organising 4
innovation
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WHAT
AIM is our best-of collection of innovation formats
I N N O V A T I O N L A B
Get inspired. Stay updated
Radar
Digital Disruption Board
Customer Experience Lab
Innovation Outpost
Build it early. Test it fast
Hackathon
Sprint
Accelerator/Incubator
Excubation
Make it stick
Kick Box
ProjectPad
Garage
X-Lab
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AIM OVERVIEW
Inspiration &
Insights Ideas Development Test
Launch/
Implement
Radar
Digital Disruption Board
Customer Experience Lab
Innovation Outpost
Hackathon
Sprint
Accelerator/Incubator
Excubation
Kick Box
Garage
ProjectPad
X-Lab
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GET INSPIRED
STAY UPDATED
I N N O V A T I O N L A B
HOW TO STIMULATE INNOVATION
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THE
‘RADAR’ UNIT
SCOUTING
FOR INNOVATION
RELEVANT WHEN…
You wish to stay ahead and ajour of external trends,
technology, user-behavior, etc. to create a real-time
awareness and inspire innovation.
WHAT:
The Radar is an internal scouting unit, responsible of
screening the external environment and defining
opportunities and threats (1-5 years).
OUTPUT: Mapping of external opportunities
The Radar will provide situational reports and brief the
organisation with innovation opportunities, scenarios and
roadmaps 1-4 times annually.
EXCUBATION
DIGITAL
DISRUPTION
BOARD
PROJECT
PAD
WORKS WITH:
Our Cases: SE/Stofa, Grundfos, KK Wind Solutions, Santander +++
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DISRUPTION
BOARD
STRATEGIC INNOVATION
RELEVANT WHEN…
Your company needs outside-in expert input and advice on
digital opportunities and threats.
WHAT:
A Digital Disruption Board is a group of external individual
experts, who guide and coach your organization on disruption.
Responsible for scanning new, disruptive technologies and
maximizes output by organizing across verticals. The board
takes in challenges from all verticals and prioritizes projects.
OUTPUT: Outside-in strategic innovation
5-10 external experts that will challenge and validate your
innovation and business strategy.
RADARACCELERATOR EXCUBATIONWORKS WITH:
Our Cases: Santander
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CUSTOMER
EXPERIENCE
LAB
CO-CREATE WITH YOUR
CUSTOMER
RELEVANT WHEN…
You want to infuse your processes with customer-centric
innovation and create an environment for testing and
evaluating your ideas with customers.
WHAT
A centrally located space where ethnographic research is
combined with co-creation opportunities and design
experimentation. The end goal is a reimagination of customer
experiences and needs
OUTPUT: Customer-Centric innovation
An internal workspace for your employees to innovate based
on customer needs (outside-in)
DIGITAL
TOOLBOX
ACCELERATOR EXCUBATIONWORKS WITH:
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INNOVATION
OUTPOST
ON-SITE INNOVATION
RELEVANT WHEN...
Your company needs direct contact with customers,
technology partners or access to special ecosystems.
WHAT:
The outposts are often seen in the innovation hotspot’s of the
world: Silicon Valley, Singapore, Seoul, Tel Aviv etc.
Most large enterprises use it as a base for “special” projects
and/R&D activities.
OUTPUT:
1:1 access to talent, resources and know-how. Sort of a
combination of the “Radar” and “excubation”
The outpost allows teams to have total focus on special
projects.
SPRINT INCUBATIONWORKS WITH: EXCUBATION
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Inspiration &
Insights Ideas Development Test
Launch/
Implement
Radar
Digital Disruption Board
Customer Experience Lab
Innovation Outpost
Hackathon
Sprint
Accelerator/Incubator
Excubation
Kick Box
Garage
ProjectPad
X-Lab
AIM OVERVIEW
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BUILD IT EARLY,
TEST IT FAST.
HOW TO TURN IDEAS INTO REALITY
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HACKATHON
FROM IDEA TO
PROTOTYPE IN
48 HOURS
RELEVANT WHEN...
Your company needs fast ideation and prototypes: concepts,,
products, services, technology etc.
WHAT:
An intensive innovation format where you invite customers,
partners, and users to innovate/hack your products and
services. Most often a hackathon lasts 48 hours and the only
requirement is that each group put out a prototype that can
demonstrate their idea. Hackathons occurred in the software
world, but is now used in all types of organizations across
industries and for almost any innovation challenge.
OUTPUT:
In the matter of only 1 or 2 days, your company will receive a
large amount of creative ideas and prototypes. A fast way to
build new concepts or products.
SPRINTPROJECTPAD INCUBATIONWORKS WITH:
Cases: Siemens Wind Power, Maersk x3, KK Wind Solutions, Arla, Dubai Space Center +++
Read more: https://www.slideshare.net/mschorling/2017-innovation-lab-hackathon-guide-public-v1-76724469
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SPRINT
FROM PROBLEM
TO SOLUTION IN
4 WEEKS
RELEVANT WHEN…
You need to build, test and validate ideas fast. Use it when
your Stage Gate process is too complex to test new
innovations opportunities.
WHAT:
In the 4 week Sprint-process a dedicated Sprint-team will
build and test new product ideas, services, business models,
strategic action plans or organisational redesigns. At the end
of the 4 weeks you will have detailed and validated concept +
plans for further actions.
OUTPUT: From idea to validated concept in 4 weeks
One or more validated solutions to your challenge by
committing 100% focus in a fixed timeframe.
EXCUBATION INTRAPRENEURS ACCELERATORWORKS WITH:
Our Cases: SE/Stofa, Jyske Bank, KK Wind Solutions, Santander, CPH Muni, +++
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ACCELERATOR
// INCUBATOR
BOOSTING INTERNAL
INNOVATION
RELEVANT WHEN…
You want to tap into external innovation resources and
startup-talents, who can develop, test, and validate new
solutions - fast! OR accelerate internal innovation teams. Use
it when you want to explore the fast-paced
startup-environment, but limit your risk.
WHAT
Accelerators and incubators are embedded entrepreneurship
programs of limited-duration - between 3 and 12 months. They
provide the necessary resources for scaling an idea. They also
offer a plethora of networking opportunities for both internal
and external stakeholders.
OUTPUT: Acceleration of ideas
Internal or external program that will bring your company
market-validated and viable solutions within 3-12 months.
GARAGESPRINT
DIGITAL
DISRUPTION
BOARD
WORKS WITH:
Our Cases: SR Bank +++
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STARTUP
ACTIVATION
GET VALUE FROM YOUR
STARTUP SCOUTING
RELEVANT WHEN…
You have invested in an incubator, accelerator, or perhaps
hired a sourcing company to find relevant startups. You’ve
found the ones you think are most relevant, but now what?
How do you approach the work together so that you can still
be fast, cheap, and quick to realising the full potential of your
new partnership
WHAT
Startup activation is an internal team who knows the areas of
the business, its must win battles, and key decision makers.
They are ready to connect the right people in the business
and scope with the startup so the time to problem and
solution fit is as fast as possible.
OUTPUT: Realising value from identified startup
Internal program after any scouting activity to adopt a
startup’s product and get it integrated into the company
WORKS WITH: INCUBATIONACCELERATOR
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ACTIVATION
Core business Core business Core business
Startup
StartupStartup
Profit = acquisition
Tools = procurement
Skills = acqui-hire
Market = minority share
Profit = acquisition / majority / minority share
Tools = seed funding / codevelopment/
procurement
Skills = acqui-hire
Market = minority share / codevelopment
Bespoke budget,
experiment costs,
learning and positioning
is the key value driver
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RELEVANT WHEN...
Your company needs to explore, create and launch new
disruptive business models without interfering with core
business.
WHAT
Excubation is the geographical separation of corporate
innovation activities from the core business to enable the
effective build-up of new and more radical solutions by
combining the best of both the corporate and startup worlds
in an entrepreneurial fashion.
OUTPUT: Disruptive Innovation
Radical business innovation in < 6 months away from the core
business and daily operations + learning new “startup-skills”
EXCUBATION
FOCUSED
DISRUPTIVE
INNOVATION
RADARSPRINT
DIGITAL
DISRUPTION
BOARD
WORKS WITH:
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100% DEDICATED TEAM / EXTERNAL STARTUP
3-12 MONTHS
AUTONOMOUS
ACCESS TO EXTERNAL RESOURCES
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AIM OVERVIEW
Inspiration &
Insights Ideas Development Test
Launch/
Implement
Radar
Digital Disruption Board
Customer Experience Lab
Innovation Outpost
Hackathon
Sprint
Accelerator/Incubator
Excubation
Kick Box
Garage
ProjectPad
X-Lab
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MAKE IT
STICK
HOW TO SUPPORT AGILE INNOVATION
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THE KICKBOX
FREE-FOR-ALL
INNOVATION
RELEVANT WHEN...
Your company needs fast ideation and prototypes: concepts,,
products, services, technology etc.
WHAT:
“Kickboxes” or “Innovation-boxes”, are designed to eliminate
corporate bureaucracy by giving employees easy access to
resources guidelines and to help them develop and test their
ideas.
“Kickbox packages a proven innovation process into a
self-contained kit. Anyone can use it to create and refine new
ideas by working through its 6 distinct levels”
https://kickbox.adobe.com
OUTPUT:
● “Free-for-all” innovation (for those who want)
● Measurable idea development and experiments
SPRINTPROJECTPADWORKS WITH:
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RELEVANT WHEN…
Your company needs to create transparency in internal
projects and prioritize projects by involving employees and
external stakeholders.
WHAT:
Share ideas - get feedback - get support - get funded - get
STARTED.
ProjectPad gives you an overview of the interest and budget
for all your projects. Publish your project description in the
platform, and see how people comment, like or support the
project. Let the crowd help you prioritize and realize your
projects.
OUTPUT: Effective, inclusive and
crowdsourced projects and innovation
ProjectPad accelerates the decision making process by
engaging relevant stakeholders (as-needed) in the
prioritization and allocation of resources in projects.WORKS WITH: RADARSPRINT
DIGITAL
DISRUPTION
BOARD
PROJECTPAD
SUPPORTING
INNOVATION &
ENGAGING THE CROWD
Our Cases: Coop, CPH Muni, 3S, EUC Nord
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Your very own “company Kickstarter Platform”
www.projectpad.io
Share ideas - get feedback - get support - get funded - get STARTED
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GARAGE
BOTTOM-UP
INNOVATION
RELEVANT WHEN…
You need to unleash untapped passion, creativity, and inspire
employees.
WHAT:
A DIY makerspace packed with prototyping tools and
materials (3D printers, laser cutters, woodshop, metalshop
etc.) for all your employees to use for own ideas or work
sessions regarding present challenges.
OUTPUT: Grass-root innovation
Innovation, inspiration, passion, and skills are shared amongst
employees in an informal environment.
I N N O V A T I O N L A B
INCUBATIONINTRAPRENEURS
CUSTOMER
CENTRICITY
LAB
WORKS WITH:
Our Cases: KK Wind Solutions +++
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X-LAB
THE MASTER
INNOVATION UNIT
RELEVANT WHEN…
You want to build long-term innovation capabilities and focus
in the organization.
WHAT
The “X-Lab” can be shaped as a physical space, as well as an
organisational unit. It can be open and accessible for all
employees if run by a team, responsible for driving innovation
activities - from scouting opportunities, to building prototypes
OUTPUT: Dedicated Innovation
An internal department dedicated to facilitate- and implement
innovation across the organisation.
I N N O V A T I O N L A B
GARAGE
CUSTOMER
CENTRICITY
LAB
INCUBATIONWORKS WITH:
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AIM OVERVIEW
Inspiration &
Insights Ideas Development Test
Launch/
Implement
Radar
Digital Disruption Board
Customer Experience Lab
Innovation Outpost
Hackathon
Sprint
Accelerator/Incubator
Excubation
Kick Box
Garage
ProjectPad
X-Lab
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ORGANISING FOR INNOVATION
1. AGILE TEAMS
2. GOVERNANCE, LEADERSHIP &
ORGANISATION CHART
3. MEASURING INNOVATION
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Three key components
Agile teams
1. Diversity: Skills, perspectives, age, culture, gender, etc.
BUT must be aligned towards the same goals, have shared values, and
trust each other
2. Size: 3 - 7 people
3. Impermanence: The team exists as long as it takes to deliver to the level
of scope described and the members’ skills are relevant
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From authoritative to facilitative leadership
Governance and leadership
STOP DOING
Control
Being a ‘simple’ decision point
Choosing details
Defining objectives
Barrier to the team accessing customer/
user or other teams
START DOING
Communicate strategy
Ensure effective teamwork/relationships
Take effective decisions when needed
Coordinate the team’s objectives
Enable team’s work with customers/users
and other teams
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EXAMPLE: FACILITATIVE LEADERSHIP ROLES
Innovation in the Making, by Lotte
Darso (2001)
Concepts
Conceptualiser/detective
Relations
Gardener
Ignorance
Jester
Knowledge
Expert
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Innovation org charts
Where to place innovation in the organisation
Reporting to
the CEO
Grassroots
network /
Bottoms up
In business
unit /
department
X-Lab
Depends on what you’re trying to achieve
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MEASURING
INNOVATION
PORTFOLIO vs. BUSINESS CASE
KPIs vs. OKRs
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Portfolio vs. business case
● New concepts should have a business case of
some kind
● Investment decisions and measuring success
done on a single item doesn’t provide enough
insight to make data driven decisions
● Have a set budget and timeline
○ e.g. 1 M DKK / year
● Agree success measures
○ e.g. 20 % make it to market
● Delayed ROI
○ e.g. ROI on first year investment target
= 15% after 3 years
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EXAMPLE: TECHSTARS PORTFOLIO
200 investments =
1 success big enough
Source: Analysis by
www.accelerace.io
https://www.techstars.com/companies/