1. The Kobita Club
Project Plan

2. Idea behind Kobita Club
• I Started it in December 2011 as a Facebook Page named
“Surojit O Bondhura Kobita Club”
• Few online friends who love poetry and want to share their
poetries with the others joined there and started writing on
Page wall.
• We started various poem based activity i.e.
I used to give a line and all friends add lines after it to create a
full poem.

3. • “Bhallagena tomai chhara” was first of among them where
around 100 friends contributed to give a shape within 15 days.
• After that this idea of Collaborative poem continued for long
periods and members increased continuously.

4. The Kobita Club Member – User Statistics
50%
Age group of users

5. Medium of Operation

6. Growth rate & Member Forecast
• We are promoting our Page using Digital Posters. No one
compelling any one to like/join . So only genuine people with
same interest is here.
• Every day ~10 members join/like the Kobita Club Page.
• Per month like/join ~200 members. (20% increase per month)
• Projected members number by the end of April is 1000.
• Where as a dedicated website will gather at least 10,000
members within 6 months.

7. Website Development Cost
Around INR 50,000

8. Vodafone & Kobita Club
• Special features for Kobita Club Vodafone Users. i.e. Kobita Club
Caller group that will cause a sustainable increase of Vodafone
users.
• They can submit Poems & Vote for Poems using Vodafone
connection. Higher cost for other connections.
• The Kobita Club will use “Powered by – Vodafone” tag on website
& other publications & promotional matters.
• Event organized by Kobita Club in Association with Vodafone
where Prize could be a connection that will help Vodafone to
increase their reach.

9. Vodafone & Kobita Club
• Kobita Club can host Jingle Hunt Contest for
Vodafone advertisement, among their Members.

10. Future Plans
• In future we have plan to include Non-bengali Community, if we
found enough members from that community shows interest, then
we will add a separate section for that particular language.
• Publication of Printed & Digital Magazine.
• Involving NRI community. (Though currently we have a significant
number of NRI members who are participating in our activities, our
target will be making the number more significant )

11. Thank You