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Presented without internet access on the 12th Sept in Perth, Western Australia.
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6 Areas Interactive Ads Excel
1.
Perth Art Directors
Club Ashley Ringrose Soap Creative & Bannerblog
2.
“ With great
power comes great responsibility” Stan Lee
3.
With so many
ways to use technology it can become daunting to know where to start.
4.
The best place
to start is a good idea .
5.
Kick Ass! Online
Creative Examples
6.
7.
Video 1 Kick
Ass! Online Creative Examples Agency.com [UK] Agency:
8.
Video 1 Kick
Ass! Online Creative Examples Boondoggle [BR] Agency:
9.
Interactivity 2 Kick
Ass! Online Creative Examples CP+B [US] Agency:
10.
Interactivity 2 Kick
Ass! Online Creative Examples DM9 DDB [BR] Agency:
11.
Interactivity 2 Kick
Ass! Online Creative Examples Unknown Agency:
12.
Passive 3 Kick
Ass! Online Creative Examples Ogilvy [US] Agency:
13.
Gaming 4 Kick
Ass! Online Creative Examples DDB [CA] Agency:
14.
Gaming 4 Kick
Ass! Online Creative Examples Saatchi [BR] Agency:
15.
Sound 5 Kick
Ass! Online Creative Examples Ogilvy [DE] Agency:
16.
Sound 5 Kick
Ass! Online Creative Examples DoubleYou [ES] Agency:
17.
Customization 6 Kick
Ass! Online Creative Examples CP+B [US] Agency:
18.
Kick Ass! Online
Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.
19.
Kick Ass! Online
Creative Examples Bascule [JP] Agency: Combining all 6
20.
Kick Ass! Online
Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.
21.
Kick Ass! Online
Creative Examples Or just add a dash of sex
22.
Sex 6 Kick
Ass! Online Creative Examples Grand Union [UK] Agency:
23.
Sex 6 Kick
Ass! Online Creative Examples Grand Union [UK] Agency:
24.
Sex 6 Kick
Ass! Online Creative Examples Limmat [CH] Agency:
25.
#1 Reason why
digital is better than advertising?
26.
We don’t have
to do advertising (client mindset) From Iain Tate’s (Poke UK) talk
27.
THINK DIFFERENT FOR
DIGITAL
28.
Originality is Key
29.
30.
31.
$0 Budget
32.
33.
Niche
34.
Super Niche
35.
What about a
site where people post photos of weird sandwiches?
36.
37.
38.
39.
What about a
site where people post photos of stupid cats?
40.
41.
42.
43.
What about a
site about those annoying ads on websites?
44.
45.
Meme?
46.
47.
48.
49.
50.
51.
52.
Scam free zone
53.
54.
SOME REAL EXAMPLES
PLEASE
55.
56.
57.
58.
59.
BITE SIZE PIECES
OF CONTENT
60.
61.
62.
63.
AND NOW FOR
A TEST
64.
YOUR CAMPAIGN MIGHT
BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
65.
Thank you Ashley
Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie
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