fe.ed is a social media specialist company tailored for the Further Education sector. They understand the pressures of FE and have developed techniques to help colleges connect with learners, employers, and other stakeholders through social media. Their services include auditing a college's digital presence, running targeted three-month digital PR campaigns, and providing bespoke long-term support to help colleges become self-sufficient with social media marketing. They showcase real impact through analytical data and case studies of successfully generating leads and building communities.

2. about us

3. We had a dream, which is now a reality…
We just want to make things simple, helping benefit the Further Education sector through finding
new techniques in connecting with your target markets.
To the best of our knowledge, we are the only specific social web specialist company which has
been tailor-made for Further Education. We understand the pressures and changing landscapes
that the FE world come across on a daily basis.
fe.ed has developed new techniques and systems to ensure possibilities become a reality,
through our services of educate, generate, innovate and operate.
These services can help you achieve the opening or strengthening of new social avenues with
your current learners, future learners, employers and other stakeholders.
We are different
We provide a service which helps truly connect with customers in a social way
We showcase real impact, in real time
We are fe.ed

4. who are we?

5. he knows social media…
...and can help you make a difference
Tim is a digital marketing strategist helping businesses and brands get the
most out of social media and digital PR. After 10 years or more of working
for internet based businesses and web design agencies, Tim set out
working as a sole trader, applying his digital trade as a freelance marketeer,
focussed on the world of social media and content marketing.
Tim has worked with a variety of businesses from start up companies and
sole traders to multinationals and global brands, with their social media
strategy, development and campaigns at the core.
Tim is well renowned in the social media industry and he has an impressive
portfolio. He has worked for the likes of British Gypsum, Cooper Parry,
Slimming World, Newcastle FC and the BBC.
tim elliott

6. he knows education…
...and has a passion for perfection
From humble beginnings as a tradesman, Steve entered the Further Education
world in 2006 as an assessor. In a relatively short time period, Steve became a
business advisor and within a year a business manager.
Two years later Steve became a Head of Employer Responsive for New College
Nottingham and took a below par brand and message to new levels of success
within 6 months.
In this time period Steve has won a D2N2 marketing campaign of the year award
and also took the brand to become the number one training provider for the
Nottinghamshire region.
Steve has also been the Head of Partnerships at FE Associates and is currently
the Customer Planning Manager for learning technologies at City and Guilds.
steve rick

7. services

8. Our audit will assess your organisation’s
digital marketing.
We will audit everything from your website,
search engine optimisation (SEO), social
media usage and other marketing
communication tools that you have in place.
This service that has been derived purposely
for the Further Education market.
We will provide a Red, Amber, Green (RAG)
report so you can embed this into your
Quality
Improvement Plan (QIP) and Self
Assessment Report (SAR) to integrate
engage and
utilise social media over the coming year
Our digital PR campaign level service
We will run a three month campaign for you
which works toward one goal. The
generate system starts with the educate
audit, which then utilises the tools available
on the social web to implement the
campaign. Over this period fe.ed will fully
manage
the campaign-related work, acting on behalf
of you as the client. This activity can work
on multiple platforms from open days or
enrolment periods to national campaigns
such as Apprenticeship Week.

9. Our bespoke system built for learner and
employer, engagement and lead generation.
fe.ed will the run a targeted ‘find’ campaign and
digitally qualify leads of employers over a six, nine
or twelve month period on behalf of your brand. By
using specialist software and technology, we are
able to interact with your core-client audience in
real time against your targets i.e learners or
employers.
This innovative and bespoke service monitors real-
time conversations on the social web and takes the
opportunities that it presents. Working in your
chosen ‘hot-spot’ areas. We will concentrate on
new forms of social advertising from new
techniques such as Facebook Dark, Atlas as well
as well as new developments such as retargeting
launch ads. This type of activity helps drive your
target market into discussions and web pages that
we help you develop, therefore showcasing your
understanding to their needs at the right time. We
help you trace and act upon their ‘buying’ signal.
Our market-leading system in making you self-
sufficient within a 12 month period…
we pass on our knowledge. Our operate service helps
you become self sufficient in all social media marketing
and integration. In the first three months of the twelve
month service, we carry out a generate campaign using
our specific software. The generate campaign can be
for whatever you wish.
We show you the ins and outs of how to run a
successful campaign in detail. Campaigns cover Social
Listening, new techniques such as Facebook Dark,
LinkedIn ads and Twitter’s own marketing software. We
help you understand all of this in detail. For the
remaining nine months, we mentor and support you in
carrying out further campaigns, always being on hand
to help you through any issues or concerns, as well as
keep you up-to-date with the evolving market.

10. Awareness

11. Our software, working in conjunction with social media giants such as Facebook
and Twitter is able to increase your inbound leads through outbound targeting
Are you utilising social media to its full capacity? are you using new advertising
techniques such as Facebook Dark, ATLAS or Premium linkedIn ads?
No?
Well now is the time to start!
We can showcase ‘real impact, in real time’

12. social listening

13. Our bespoke software is able to find all mentions of any search terminology that
we ask it to find
Do you Know how many people are already talking about the markets you are
looking to service?
No?
well let us show you.

14. Search completed on 29.01.2015
Keyword Mentioned Times mentioned a day
Apprenticeship 27,586
Apprentice 109,820
Apprenticeships 14,039
Apprenticeship Job 1,229
Apprentice Vacancy 553
Apprenticeship
Vacancy
389
we can connect with those already discussing your subject

15. case study #1

16. After understanding the customers needs, fe.ed were asked to advertise and build a community of new customers for a
large blue chip company, looking to engage education and clubs.
This was their journey...
● We built custom landing pages branded as the
customer. We enabled them for Web viewing as well
as optimised for mobile phones and tablets.
● Landing pages allow us to extract key details of the
audience
● We complete A&B testing, A/B testing allows us to
test changes to a web / mobile page against the
designs and determine which ones produce positive
results

17. When the designs were finalised and agreed, we product tested the A&B designs over a 5 day period.
Using new advertising techniques through social media, we were able to place the messages in-front of key members and
groups who were in the types of jobs that we were looking to engage.
After the 5 days of testing, we were able to determine which design worked best for engagement and conversion
● With our Software running alongside new social
media advertising channels such as Facebook Dark
- we are able to pre determine the customer base
and target advertisements to them
● We also introduced Re-targeting.
Re-targeting - once you have seen the service in
your timeline or feed, then it will follow you to your
websites that you visit next

18. We were able to show analytical data in real time. This helped ensure that the messaging was correct and engagement
was boosted.
Where there was no or little engagement, we were able to switch budgets to concentrate on areas that were working. This
was completed on a daily basis
● This one post from January 12 2015 was seen by
2,347 people. With 14 likes and comments. The
comments were referrals to others who may be
interested in the products on offer.
● 54 of the 2,327 people who this one post reached
clicked on the link, which took them to our pre-
tested landing page

19. Of those 54 that clicked on the landing page, 37 converted into leads for the customer.
We were able to supply all the details they were looking for.
Overall and within the space of 30 days the campaign was seen
by 2.3k people

20. case study #2

21. fe.ed were asked to advertise and build a community
of 16-24 learners in London and Southampton for a
new employability programme designed around
entrepreneurship.
This was their journey...
● Again, we built custom landing pages branded as
the customer. We enabled them for Web viewing as
well as optimised for mobile phones and tablets.
● Landing pages allow us to extract key details of the
audience, we kept the information needed short as
this age group do not like to fill out extensive
information
● Again we completed A&B testing, but as this was to
fill courses, we changed the messaging multiple
times to ensure the audience were fully engaged

22. As before and using new advertising techniques through social media, we were able to place the messages in-front of 16-
24 year old in postcodes situated in the areas the group were looking to recruit.
● With our Software running alongside
new social media advertising channels
such as Facebook dark - we are able to
target specific age groups and
locations, to ensure the target audience
is being spoken to
● As most 16-24 year olds use social
media in-between one and three hours
a day (ONS report 2014) we replayed
the message multiple times a day

23. Real impact in Real time...analytical data
This helped ensure that the messaging was correct and targeted the correct target area, switching between London and
Southampton. Where there was no or little engagement, we were able to switch to the regional area that needed further
recruitment. This was completed on a daily basis
● This one post from January 12 2015 was seen by
131 16-24 year olds in the Southampton area. With
4 likes and comments. The comments were referrals
to others who may be interested in the products on
offer.
● 5of the 2,327 people who this one post reached
clicked on the link, which took them to our pre-
tested landing page

24. As below, we can analytically show our growth day by day of converted engagement. with an overall percentage against
advertisement. Unlike other methods of advertising we are able to help you realise real and tangible Return On Investment
outcomes.
Overall and within the space of 15 days, an average of
9% of 16-24 year olds who were fed our advertising
filled out their details for registration for the course

25. pricing

26. One day with you in your college/office
Findings delivered in a report and presented to your Executive/Senior Management Team
£550
Three months (full campaign)
£3600
£900 - £1300 pcm
Six to twelve months
Twelve months
£1500 pcm

27. contact

28. Talk to us!
Here are our contact details…
Tim Elliott Director tim@fe-ed.com / 07511 342 085
Steven Rick Director steve@fe-ed.com / 07734 294 613