UXPA UK April Event: UX Strategy
Sponsored by Futureheads
Date and venue: 16 April 2015, The Telegraph, 111 Buckingham Palace Road, SW1W 0DT
This presentation covers foundation questions for UX strategy:
- Why UX strategy? What problem does it seek to solve?
What is the relationship between UX strategy and business strategy, product strategy?
- Are there new skills and techniques required to develop UX strategy?
- Why should UX professionals make great strategists?
Why UX professionals often fail at strategy and strategic influence?
Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients. He is speaking at UX STRAT in Amsterdam, June 2015.