Product updates from Inbound 2014 shared at the Austin HubSpot User Group in October 2014.

1. #INBOUND14
Fall 2014 HUG:
INBOUND Announcements
Recap & Discussion

2. #INBOUND14
Key Marketing Launches

3. #INBOUND14
Anonymous Personalization
PROFESSIONAL & ENTERPRISE
Personalize content on your website based on a visitors’:
• Country
• Device Type
• Referral Source
Discussion point:
Do you have any ideas for how you’d use these
new personalization tools?

4. #INBOUND14
Attribution Reporting
PROFESSIONAL & ENTERPRISE (SOME DIFFERENCES)
Generate reports on the marketing channel,
referring source or URLs that led to conversions
anywhere in the funnel.
Discussion point:
Have you ever used any kind of attribution
reporting (in another platform, or some of
the basic versions in HubSpot) in the past?

5. #INBOUND14
Calendar
ALL CUSTOMERS
A Calendar to help you plan and assign content
and run campaigns across all your channels. It
comes with built-in tasks to assign to other team
members.
Discussion point:
How do you manage all the parts (and
people) involved in executing a campaign?

6. #INBOUND14
Email Dashboard & Optimizer
ALL CUSTOMERS
A newly designed email dashboard and a built-in
optimizer screen, to help you catch errors, spam
triggers and opportunities for more effective
sends.
Discussion point:
What are some common email pitfalls you
often run into when executing your
campaigns?

7. #INBOUND14
List Analytics
PROFESSIONAL & ENTERPRISE CUSTOMERS
Get a view into the health of a any given list,
including list growth, recent contact actions and
other pertinent information on contacts in a list.
Discussion point:
Are there certain lists you look at on a
regular basis to get a sense of the health of
your database?

8. #INBOUND14
Revenue Reporting
PROFESSIONAL & ENTERPRISE CUSTOMERS (WITH
DIFFERENCES)
The ability to pull revenue numbers from your
CRM into your HubSpot account for reporting
and attribution purposes – not just through
Salesforce, but through HubSpot CRM & third
party integrations, too!
Discussion point:
Do you use revenue as a metric to help
you judge the effectiveness of your
marketing efforts?

9. #INBOUND14
Workflow Visualization & Conditional Logic
PROFESSIONAL & ENTERPRISE CUSTOMERS (Some differences)
Alter the path of a workflow based on
actions within it. Gain flexibility in how you
chart your communications.
Discussion point:
What kinds of workflows do you have
built out? Have you given any thought
to new types of workflows you’ll build
out with branching logic?

10. #INBOUND14
Sales Launches

11. #INBOUND14
Sidekick
See details about any company right on
their website or in your inbox. Find new
contacts, and learn about existing
contacts between your company and
any prospect.
Discussion point:
Does your sales team use (or have
they tried) Signals? Can you see
Sidekick being useful to them?

12. #INBOUND14
HubSpot CRM
Store details on contacts, companies,
deals, and tasks. Send emails, make
calls, and schedule appointments from
the tools you already use, or from one
convenient interface.
Discussion point:
What CRM system do you currently
use? How well adopted is your
system by your sales team?