Technology Trends WR

1. RESTAURANT
TECHNOLOGY TRENDS
SCOTT JOHNSON
RESTAURANT TECHNOLOGY ENGINEERING MANAGER

2. ABOUT ME
• 18 Years of Hospitality/Restaurant IT Management
• 10 Years McDonalds Global IT Products
• Installed 100s of sites personally
• Deployed technology to 20,000+ sites globally
• Team which engineers every PC device running a restaurant

3. TOPICS
• Wi-Fi is an Expectation
• “Thinner” Point of Sale
• SMART kitchens
• Digital Menu Boards Indoor and Outdoor
• Kiosks
• Mobile apps

4. WI-FI IS AN EXPECTATION
2/3 Customers prefer Wi-Fi over Cell data usage. Data charges are
the top fees in US cell plans.
40% of Restaurant customers stated in 2015 that Free/Good Wi-Fi
is an important consideration of an amenity when choosing a location.
A majority of Millennials and a growing number of boomers use their
smart devices for more than 1 hour every day.

5. POINT OF SALE IS LOOSING WEIGHT
POS are getting lighter and
cheaper.
In the last 10 years POS devices
has become 40-50% more cost
effective.
Tabletized POS are growing in
popularity.

6. SMART KITCHENS
SMART Kitchens (KVS/KVD/KMS) are
ubiquitous in the industry. Growing use by
smaller locations.
Cost neutral to kitchen printers over their
lifespan.
Enable measuring service times and increase
efficiency.

7. DIGITAL SIGNAGE

8. SIGNAGE OPTIONS
INDOOR
• Mainstream Adoption Phase
• Cost vary, but are generally
affordable.
• Easier to update, consistent with
branding and have a positive
impact on customers.
OUTDOOR
• Early Adoption Phase
• Up front costs are high
• Require commercial quality
bright and rugged screens.

9. KIOSKS
• Run 24x7
• Provide customers time to
build their orders
• Always upsell
• Everyone is using touch
screens today
• Higher Guest check avg and
item counts

10. MOBILE APPS
Features:
• Location Finder
• Menu and information
• Coupons and
Promotions
• Pre-order
• Pre-pay
Considerations:
• Require robust and modern
restaurant technology
systems
• Poor implementation will
hurt image
• Have reasonable ROI
expectations
• Ensure staff is ready to
execute and keep your

11. QUESTIONS AND ANSWERS
THANKS FOR ATTENDING…