2. Introduction of Toyota motors
History of Toyota auto industry
Founder & CEO
Toyota business segment
Toyota total sales by region
Toyota’s strategy
Worldwide Presence
Product line and Robotic
SWOT analysis
Contents
3. Vision
Toyota seeks to create a more prosperous
society through automotive manufacturing
by involving all stakeholders.
Delight our customers through innovative
products, by utilising advanced
technologies and services.
4. Mission
Practice ethics and transparency in all our
business operations.
Lead the Toyota global operations for the
emerging mass market.
5. Introduction On Toyota Motors
Toyota is 3rd largest automotive manufacturer
Toyota Motor Corporation is headquartered in Toyota City,
Aichi
Toyota has annual sales of $120 Billion
Produces ~5.5 million vehicles per year
From 56 manufacturing plants across
6 continents
Employs ~ 325,905 (as of March 31, 2013)
Headquarter of Toyota City, Aichi-Japan
6. History of Toyota auto Industry
Established in August 28, 1937 out of Sakichi Toyota’s
weaving machine company
Launched first car (SA Model) in 1947
“Toyota Production System” formed in 1950 based on just
in time principal
First global expansion in 1959 at Brazil
In 1972, cumulative production >10M units
7. Founder & CEO
Founder: kiichiro toyoda
CEO : Akio toyoda MD: Hiroshi nakagawa
8. Business segments
Automotive
Design, manufacture and sales of passenger cars,
recreational vehicles, SUVs and related parts
Financial services
Provisions of loans to car buyers and car deales
Others
Industrial vehicles (forklifts, etc.)
10. Toyota’s Strategy
Increase competitive strength through advanced
technology
Environmental technology
fuel consumption, emission, recoverability
Hybrid vehicles and next generation fuel cells
Cost-reduction efforts
discontinuation, integration of older models
Increased emphasis on financial services and
information communication system
11. Worldwide Presence
Geographic region Total sales
Japan 8,152,884
North America 8,771,495
Europe 3,346,013
Asia 1,969,957
Others 1,707,742
12. Product line
• Electric technology- Toyota pirus, Auris,
Highlander and Camry
• Plug- in hybrids
• all electric vehicles- RAV4
• Cars- 70 different models
• SUV’S
• Luxury type vehicle
13. Robotics
In 2004, Toyota showcased its trumpet-playing robot.
developing multitask robots
destined for elderly care,
manufacturing, and entertainment.
Example of Toyota's involvement
in robotics for the elderly is the
Brain Machine interface
15. Strengths
Dedication to R&D
High market share
High durability
Easy availability of spare parts
Comfortable ride
High good will
Good resale value
Low fuel consumption
16. Weaknesses
Over dependency on Japan & U.S.
Market..
Risk that R&D outlays will not generate
new competitive advantages.
Poor organisational structure
The body of the car is too heavy.
The rims and tyres of the car are not
impressive.
17. Opportunities
Expanding HEV line in U.S. – gain more
market share
Demand growth in China and India
Modifying designs that are proven for other
countries
Consolidation through acquisition –
European foothold
Develop new variety and style
18. Threats
Supply chain costs tied to oil (materials,
production and shipping)
Foreign exchange fluctuations
Growth of competitor.