Today, innovation, disruption and optimisation need to be embedded in the very fabric of every business. The notion of these three concepts must be enshrined in the DNA of the business from the Vision, right down to final step in the post purchase experience of the customer. The task my sound daunting to the business trying to reinvent themselves or to the entrepreneur trying to get a new concept off the ground…..but it need not be.

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Strategy Transformation:
Reconnecting with the
Entrepreneur in you

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Strategy Transformation:
Reconnecting with the
Entrepreneur in you
Presented by Paul Mulder
Sputnik-3: Executive
paul@sputnik-3.com
mrpaulmulder

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Agenda
o Paradigms and their Perils
o Stage Failure and the Early Indicators of
Impending Disaster
o Scenario Planning and Envisioning Success
o Reassessing your Vision
o Aligning Vision and Mission
o The Innovation and Disruption mindset

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Paradigms and their Perils
“A framework containing the basic assumptions,
ways of thinking, and methodology that are
commonly accepted by members of a scientific
community”
1. Failure to set appropriate, SMART goals
2. Failure to build growth into every action you undertake
3. Failure to measure, monitor or benchmark outputs

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Stage Failure
The main reason for multi-stage rockets and
boosters is that once the fuel is exhausted, the
space and structure which contained it and the
motors themselves are useless and only add
weight to the vehicle which slows down its future
acceleration.

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EARLY SIGNS OF STAGE FAILURE
1. Failure to evolve marketing, strategy,
innovation and management
2. Failure to compete effectively
3. Failure to sell enough or secure
market share
4. Failure to secure quality and quantity
of prospects
5. Failure to break the cycle of doing
what is not working
6. Failure to change the game
7. Failure to strategise
8. Failure to dismiss the “I can do it
myself” mindset

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Vision
An aspirational description of what an
organization would like to achieve or
accomplish in the mid-term or long-term
future. It is intended to serves as a clear
guide for choosing current and future
courses of action.

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Mission: Making the Vision Real
The mission statement should guide the actions of
an organization, it provides "the framework or
context within which the company's strategies are
formulated".
1. Describe the overall Goal - Differentiate
2. Provide a path – Innovate
3. Guide decision making – Illuminate

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Innovation & Disruption Mindset
1. Innovation is not reserved for
technology
2. Cross Pollinate
3. Engineer in growth
4. Apply investment logic
5. Uncover hidden assets
6. Mine areas of sub-
optimisation
7. Remove risk for customers
8. Network with like-minded
people

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Resources
Web: www.sputnik-3.co.za
Email: info@sputnik-3.co.za
TEL: +27 12 661 2142
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