1. JOURNALISMJOURNALISM
ROLES AND VALUESROLES AND VALUES
First lecture 1132014

2. What is journalism ?What is journalism ?
The practice of investigating
and reporting events, issues
and trends to the mass
audiences of print, broadcast
and online media .

3.  Journalism’s first obligation
is to the truth.
 Its first loyalty is to citizens.
 Its essence is a discipline of
verification.
Principles of JournalismPrinciples of Journalism

4.  Its practitioners must
maintain an independence
from those they cover
 It must serve as an
independent monitor of power
Principles of JournalismPrinciples of Journalism

5.  It must keep the news
comprehensive and
proportional
 Its practitioners must be
allowed to exercise their
personal conscience
Principles of JournalismPrinciples of Journalism

6. who is journalist ?who is journalist ?
People who write journalism
are called "journalists." They
might work at newspapers,
magazines, websites or for
TV or radio stations.

7. What does a journalist do?What does a journalist do?What does a journalist do?What does a journalist do?
Journalists' main intention is
to provide their readers and
audiences with accurate,
reliable information they need
to function in society.

8. Functions of a JournalistFunctions of a Journalist
PoliticalPolitical EconomicEconomic
EntertainmentEntertainment SocialSocial
Agenda SettingAgenda Setting

9. Political FunctionPolitical Function
The obligation of providing theThe obligation of providing the
audience with informationaudience with information
upon which to base politicalupon which to base political
decisions.decisions.

10. Economic FunctionEconomic Function
The public needs informationThe public needs information
about products, goods andabout products, goods and
services. The news does thisservices. The news does this
but so does advertising.but so does advertising.

11. Entertainment FunctionEntertainment Function
Comics, entertaining featureComics, entertaining feature
stories and feature photosstories and feature photos
add diversion to hard news.add diversion to hard news.
Few media outlets should beFew media outlets should be
without an entertaining orwithout an entertaining or
light elementlight element

12. Social FunctionSocial Function
Passing along news hasPassing along news has
created a social situationcreated a social situation
in which people discussin which people discuss
their world. Journalismtheir world. Journalism
creates social interactioncreates social interaction

13. Agenda Setting FunctionAgenda Setting Function
Media have the power toMedia have the power to
determine what we talk aboutdetermine what we talk about
as individuals and address asas individuals and address as
a nationa nation

14. Why become a journalist?Why become a journalist?
People enter journalism for aPeople enter journalism for a
variety of reasons but, moneyvariety of reasons but, money
apart, there are four mainapart, there are four main
motives:motives:

15. The desire to writeThe desire to write
Journalists are making theirJournalists are making their
living from writing.living from writing.
Novelists choose journalismNovelists choose journalism
as a way of earning a livingas a way of earning a living
and developing their writingand developing their writing
skills.skills.

16. The desire to beThe desire to be
knownknown
Most people want their workMost people want their work
to be recognized by others.to be recognized by others.
This helps to give it value.This helps to give it value.
Some people also want to beSome people also want to be
recognized themselves, so thatrecognized themselves, so that
they have status in the eyes ofthey have status in the eyes of
society.society.

17. The desire to influence forThe desire to influence for
goodgood
Some people enter journalismSome people enter journalism
for the power it will givefor the power it will give
them to influence people. Inthem to influence people. In
many countries, a largemany countries, a large
number of politicians havenumber of politicians have
backgrounds as journalists.backgrounds as journalists.

18. The desire forThe desire for
knowledgeknowledge
Lots of young men and womenLots of young men and women
enter the profession with theenter the profession with the
desire to know more about thedesire to know more about the
world about them withoutworld about them without
needing to specialize in limitedneeding to specialize in limited
fields of study.fields of study.

19. Thank you
And
See you later