Spirent business deck v2
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This presentation discusses integrated marketing and social media. It outlines RipMedia's recent developments and certifications. The presentation contrasts old and new marketing models, noting that the new model uses open communication, builds communities, and is measurable. It discusses how social media can build brands, decrease costs, and provide insights. The presentation provides tips on starting with social media, including gaming, search engines, blogs, communities and measuring results. It emphasizes using good content to start conversations rather than directly selling.
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Spirent business deck v2
- 1. Social Media and Integrated Marketing Presentation for: Maury Rogow Kelly Yee Fred Nagar www.ripmediagroup.com 1
- 4. Why is it important?
- 5. How to launch?2 Agenda
- 6. 3 RipMedia Recent Developments Certifications Published Loyalty
- 9. One way communication (Ad)
- 11. Cast a wide net
- 13. Push
- 17. Focused and segmented market
- 18. Measurable
- 19. Push/Pull5
- 21. High return
- 22. Build and measure your base
- 23. most focused population segment
- 25. fastest growing audience in historyIn 2009, social media traffic and messaging eclipsed email messaging. It was the first time ever that any communication has surpassed email since we've been communicating on the web. In 2010, there were more searches on Facebook than Google.
- 27. Interactive Social Media Benefits
- 28. Decreased Customer Support Costs
- 29. Strengthened Business Community Systems
- 33. Platform to find and promote new products, tech,
- 34. beta tests
- 35. Build community within forum, other SM sites, and technologies
- 36. Measurable results (Metrics)7 Forrester Case Study: Cisco (SAP, Oracle, Dell all have SMM in place)
- 38. 9 Where do I start?
- 39. 10 Where do I start?
- 40. 11 Social Sites
- 41. 12 Gaming Take the cash, leave the cannoli. You talkin to me!? Not worth my time. The Underboss The Consigliore The Mob Boss Return the wallet. Return it to the cashier. The Prosecutor The Mentor The Mob Boss The Consigliore The Underboss The Mentor The Prosecutor
- 43. 14 Google loves video
- 44. 15 Blogs
- 45. Get Creative
- 46. 17 Blog Template
- 47. B2B Communities
- 48. Other Forums 19
- 50. 21 Measure Your Results
- 51. What are the benefits? Attract community members Collective intelligence Free discussion Brand building Database building Reputation management Establish authority position
- 52. Additional Findings Strategy Social CRM Social Media Sales and Marketing Product Mgt. Human Resources IT 23
- 54. Conversation is
Hinweis der Redaktion
- I can’t find a logo that big without watermark.What words do you think of when I say Social Media?FB - Twitter - BlogsI’m going to show you how using those mediums can Save the Life of you’re your Film.
- Right way vs. Wrong wayHints and Tips
- Certified, and We are developing a certification program for other businesses – one liner – boom outPublishedBuilt a loyalty app for a major retail brand
- We have won more than 80 mill in business over a decade,Many clientsNew Business development
- Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVERMore than Tv, Radio, and the Internet itself…Harness its opportunity to power your film or businessIts word of mouth marketing – Paranormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from IsraelAllied
- Changing model:The people who watch movies are also the ones tuned into social mediaAccording to the Stradella Road Moviegoers 2010 project, 86% of moviegoers go online at least once per day and spend more time online than watching TV. 73% have created their own social media networking profile*Low Cost, High return, measurable and quickly adaptable - not like a billboard on the street or a magazine ad
- Interactive User Forum – instead of a support phone call made – Problems, customer service agent there to help, click here for more FAQ, answers, - KG Mentioned you are part of the PSA: physical security assocSell coax, vcr / IP video –*** How to set up** How to troubleshoot** - We can film and post to many forums, including this area, steps to help – Would that be useful?? - 3 to 5 webisodes - fewer calls, less $Set up of: “Video, Lock Automation, Alarms”--- ALSO could do partner training video- make them fun, not static – Video helps in every area of search, social, forums, etc
- KLY- I have no idea what this slide representsMaury– These are a few ideas of a similar style you could use for business clients.
- Blurry
- Means to you:2 way interaction, attracts visitors, Get and Retain visitorsWhats up today? Stickiness, ConversationCompelling, interesting event – you capture them in Act 1 – need to here too____Build your audience85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics AssocDynamic - Splash pages – One example of how this builds is FB like-
- Facebook quizzes, viral videos, or interactive contestsMafia wars, farmville,
- Use Transmedia / Media Stacking to engage with your audienceCustom animation effects: picture triptych, slide 2, picture returns to left(Intermediate)Tip: For the effects on this slide, use pictures with a “portrait” (vertical) orientation. For best results, use this slide in combination with the previous slide in this PowerPoint template. You will need to use drawing guides to reproduce the effects in this slide. To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.5” and the Width box is set to 2.35”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.On the Home tab, in the bottom right corner of the Drawing group, click the Format Picture dialog box launcher. In the Format Picture dialog box, click Line Color in the left pane. In the Line Color pane, select Solid line, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). Also in the Format Picture dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 8 pt.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, and then under Perspective, click Perspective Diagonal Upper Right (first row, second option from the left).Also in the Format Picture dialog box, click 3-D Formatin the left pane, and then do the following in the 3-D Format tab:Under Bevel, click the button next to Top, and then under Bevel click Relaxed Inset (first row, second option from the left). Next to Top, in the Width box, enter 8 pt, and in the Height box, enter 6 pt. Under Depth, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). In the Depth box, enter 12 pt. Under Surface, click the button next to Material, and then under Standard click Warm Matte (second option from the left). On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Drag the duplicate picture to the right on the slide. Right-click the duplicate picture, and click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.Select the first picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Drag the duplicate picture to the left on the slide. Right-click the duplicate picture, and click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.Select the picture on the left side of the slide. On the Home tab, in the bottom right corner of the Drawing group, click the Format Picture dialog box launcher. In the Format Picture dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Perspective, click Perspective Heroic Extreme Right (third row, third option from the left).Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.8” and the Width box is set to 2.53”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Select the picture on the right side of the slide. On the Home tab, in the bottom right corner of the Drawing group, click the Format Picture dialog box launcher. In the Format Picture dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Perspective, click Perspective Heroic Extreme Left (third row, second option from the left).Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 4.17” and the Width box is set to 2.78”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Select the picture on the left side of the slide. On the Home tab, in the Clipboard group, click Paste, and then click Duplicate.Select the duplicate picture. On the Home tab, Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.Click Align Middle.Under PictureTools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Size and rotate, do the following:In the Height box, enter 5.83”. In the Width box, enter 3.89”.Under PictureTools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then click No Rotation.To reproduce the animation effects on this slide, do the following:Right-click the slide background,and then click Grid and Guides.In the Grid and Guides dialog box, under Guide settings, select Display drawing guides on screen. (Note: One horizontal and one vertical guide will display on the slide at 0.00.)On the Animations tab, in the Animations group, click CustomAnimation.Select the picture on the left side of the slide. In the CustomAnimation task pane, do the following: Click Add Effect, point to Motion Paths, and then click Right.Under Modify: Right,in the Start list, select With Previous.Under Modify: Right,in theSpeed list, select Fast.On the slide, select the right motion path. Point to the endpoint (red arrow) of the selected right motion path until the cursor becomes a two-headed arrow. Drag the endpoint to the intersection of the horizontal and vertical drawing guides at the center of the slide. On the slide, right-click the motion path, and then click Reverse Path Direction.Select the picture on the left side of the slide. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Exit Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade,In the Start list, select With Previous.Under Modify: Fade,In theSpeed list, select Fast.Select the large duplicate picture in the front center of the slide. In the CustomAnimation task pane, do the following:Click Add Effect, point to Exit, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, do the following:In the Start list, select With Previous.In theSpeed list, select Fast.Click Add Effect, point to Motion Paths, and then click Left. Under Modify: Left, do the following:In the Start list, select With Previous.In theSpeed list, select Fast.Also in the Custom Animation task pane, select the fourth animation effect (second right motion path). On the slide, point to the endpoint (red arrow) of the selected right motion path until the cursor becomes a two-headed arrow. Drag the endpoint to the intersection of the horizontal and vertical drawing guides at the center of the slide, into the same position as the endpoint of the first right motion path.On the slide, drag the endpoint (red arrow) of the second motion path to the same position as the endpoint (red arrow) for the first motion path.Select the large duplicate picture in the front center of the slide. In the CustomAnimation task pane, do the following:Click Add Effect, point to Emphasis, and then click MoreEffects. In the Add Emphasis Effect dialog box, under Basic, click Grow/Shrink, and then click OK. Under Modify: Grow/Shrink,in the Start list, select With Previous.Under Modify: Grow/Shrink,in the Size list, in the Custom box, enter 70%, and then press ENTER. Under Modify: Grow/Shrink,in the Speed list, select Fast.Right-click the slide background,and then click Grid and Guides.In the Grid and Guides dialog box, under Guide settings, clear Display drawing guides on screen, and then click OK. To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until four stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 5% (sixth row, second option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 24%.Click the button next to Color, clickMoreColors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 125, Green: 121, and Blue: 107.Select Stop 3 from the list, and then do the following: In the Stop position box, enter 35%.Click the button next to Color, clickMoreColors, and then in the Colors dialog box, on the Custom tab, enter values for Red:125, Green: 121, Blue: 107.Select Stop 4 from the list, and then do the following: In the Stop position box, enter 90%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 5% (sixth row, second option from the left).
- Other forums that are just as relevant if not more than LinkedIn – like Reddit – a place where techies go on their free time.
- How do we do all of this? It may look like an organic growth, but its actually very systematically organized based upon specific goals and timelines set by you.
- You can not manage the system, if you cant measure itAnalytics – Heading down the path = We consolidate and use Omniture, Webtrends, Unica, that are paid services to MEASURE your online campaignPR Radian 6, VocusDo you know where are people coming from on the web,How long they stay?The most popular part of your site?Searching for what, are they finding it?Is it upfront and easy based on biggest search items?
- Look at User Forums: social – justone piece – Branding – and Integrated marketingIt touches every part of your business – a great place to start This affects a lot more than sales and marketing – IT SUPPORTS all aspects of marcomYou will see integration, organic, you can see whats working and what isnt, Search by users, by issues, what customers want – visionWalk through an exampleUser forums – Another layer of communication that you don’t have today
- Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard