This document outlines an integrated marketing plan for a film called "Maya". It discusses using social media and the real-time web to build an audience and spread word of the film in a cost-effective way. Key aspects of the plan include evaluating the film's selling points, developing a creative content strategy, deploying influencers to interact with potential audiences online, and measuring the results of the campaign. The goal is to start a "media wildfire" to promote the film using mainly free or low-cost online tools and by focusing on conversation over direct sales messaging.

1. Integrated Marketing for: Maury Rogow Kelly Yee www.ripmediagroup.com 1

2. What do these films have in common?

4. Right way vs. Wrong way

5. Examples

6. Hints and Tips

7. The Maya Plan

8. Creative content

9. Activity

10. Next Steps3 Agenda

11. 4 Experience

13. High return

14. Build and measure your base

15. Most focused population segment

16. Provable responses

17. Fastest growing audience in historyIn 2009, social media traffic and messaging eclipsed email messaging. In 2010, there were more searches on Facebook than Google. In 2011, it is predicted that mobile will have its tipping point… CONVERSATION IS KING

18. 6 Moviegoers use the Internet and Social Media

19. 7 Where do we start?

21. Build the best creative strategy

22. Support the initiative across all media

23. Street team

24. PR

25. In store

26. Commit & build a repeatable workflow

27. Weekly meetings

28. Share experiences, refine talking points

29. This is a mid/long term process

30. Prepare for negative feedback

31. Embrace and address it8 Deployment Plan

32. 9 Maya: The acquisitions

33. 10 Film: Selling Points More

34. Maya Roadmap Locate Listen Interact Influence Give me a place to stand on, and I will move the Earth. - Archimedes

35. 12 Jumpstart your media wildfire

36. 13 Examples

37. 14 Case Study: Film

38. 15 Case Study: Publisher

39. 16 Case Study: Business

40. 17 Case Study: Entertainment

41. 18 Case Study: Social Good

42. 19

43. 20 The Creative

44. Transmedia

45. 22 Gaming / Contests Drop the gun, take the cannoli. Mafia Wars … 3rd Most popular social game 20 Million active monthly users Millions of Facebook fans The Underboss The Consigliore The Boss The Mob Boss The Consigliore The Underboss The Mentor The Prosecutor

46. 23 Outreach: Religious

47. 24 Where

48. 25 Social Sites

49. 26 Blogs

50. 27 Search Engines

51. Multiple articles written Many reviews Multiple opinions PRWeb PitchEngine PR Newswire PR / agent / The Wire 28 PressRelease

52. Forums 29

54. Recruit key influencers

56. Kickoff in 14 days Maya’s goals Maya’s stakeholder analysis Marketing mix Internal and external plan Creative content Technical elements Deliver Evaluation in 21-28 days Decisions: Sell, rent,, and set up a shop Or refer, add2que, build ranking The Execution Training – Stakeholders Listening and Interaction campaign 32 Next Steps

57. 33 Project Plan

58. 34

59. 35

60. 36 http://www.faster-film.com/

61. 37 Start Your Media Wildfire! RipMedia Group 323.963.3050 www.ripmediagroup.com