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Maury Rogow www.ripmediagroup.com 1 Master Mind 2011 Social Media Marketing
What do these films have in common?
[object Object]
Social Marketing Overview
Why is it important?
How to launch?
Right way vs. Wrong way
Hints and Tips3 Agenda
SocialnomicsVideo 4
Old model	 New model ,[object Object]
Development
4-10 years
Producer fee
Lack of control
Self Developed
Inter-dependent, Control
Paranormal Activity
District 9
Fede Alvarez
S*#t My Dad Says – TV
Leverage - TV5

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Intro to social media for the mastermind group 1 2011

Hinweis der Redaktion

  1. What words do you think of when I say Social Media?FB - Twitter - BlogsI’m going to show you how using those mediums can Save the Life of you’re your Film.
  2. These are the lottery winners – but there are examples all over the place of winners – A director in this room BEDROOMS – Showtime movie deal and premier at LALIFFWitness Insecurity is being rolled in with SMM strategy
  3. Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVERMore than Tv, Radio, and the Internet itself…Harness its opportunity to power your film or businessParanormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from Israel
  4. What are some common Issues for a Film Maker?Success of an indie film requires a cost effective, integrated, transmedia marketing approach in order to build awareness, knowledge and engagement and ultimately sales. Online social media has tremendous potential in this area.
  5. Changing model:The people who watch movies are also the ones tuned into social mediaAccording to the Stradella Road Moviegoers 2010 project, 86% of moviegoers go online at least once per day and spend more time online than watching TV. 73% have created their own social media networking profile*Low Cost, High return, measurable and quickly adaptable - not like a billboard on the street or a magazine ad
  6. Blurry
  7. Start building your wildfireFind your audience, engage and build a rlationship – share info and suggest a productStrategy –Convey insights, a conversation – NEVER Sell or say watch my film – Be an expert, deliver interesting points…Locate:Find your targetsPresent your findings to investors, distoSearch toolsAlexaGoogle SEO Listen – yext, Interact – Twitter, FB, BlogsInfluenceMeasure !!!!Define goals and objectivesSelect measures and metricsTarget data sourcesLeverage social analytics methodsDeliver the insights and storytelling
  8. Means to you:2 way interaction, attracts visitors, Get and Retain visitorsWhats up today? Stickiness, ConversationCompelling, interesting event – you capture them in Act 1 – need to here too____Build your audience85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics AssocDynamic - Splash pages – One example of how this builds is FB like-
  9. Who is going to write, or find articles to repurpose?
  10. Mafia wars, farmville,
  11. Your IP is worth how much -
  12. Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard
  13. Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard