Video of this here: http://allegoriedesign.com/?p=485 Gamification takes the methodologies used to make video games extremely engaging and applies them to businesses, products, and ideas to make them engaging and driver customer loyalty. Detailed Description: Video games build in specific methodologies to make them more engaging and create loyalty. Beyond the basic necessities of things like food, people crave status, access, power, and stuff. Games are built to give people these things all the time. If you as a business give your customers these things, they will be much more likely to come back to purchase again and maintain an ongoing relationship. Another benefit of implementing the Game Mechanics used in Gamification beyond increased customer loyalty is also cost savings. For example, rewarding customers with social status instead of a discount can cost the business significantly less. To maximize this opportunity, a long term strategic plan and a bit of creativity is required.

1. TREND 6 OF 7:
THE RISE OF SOCIAL
GAMIFICATION
Saturday, December 1, 2012

2. @MrobertsOnline
Saturday, December 1, 2012

3. @MrobertsOnline
Saturday, December 1, 2012

4. Gamification is important because of
engagement.
Like with branded entertainment, this is a
way to cut through the clutter.
It is not important to for your gamification
strategy to look like a game. It is
important that it works like one.
@MrobertsOnline
Saturday, December 1, 2012

5. What consumers really want:
@MrobertsOnline
Saturday, December 1, 2012

6. What consumers really want:
Status Access Power Stuff
@MrobertsOnline
Saturday, December 1, 2012

7. What consumers really want:
Status Access Power Stuff
What drives consumers to act:
Achiever Killer Social Explorer
@MrobertsOnline
Saturday, December 1, 2012

8. Give incentives and rewards to get
consumers to do what you want them to do.
Shopping at the mall can be more about
socializing than shopping.
Examples: Foursquare, LinkedIn, The Office,
Zynga, Mini Cooper, A local gym
@MrobertsOnline
Saturday, December 1, 2012

9. Some inspiration, ideas and research from:
Jeremiah Owyang ComScore
Thomas Baekdal Altimiter Group
McKinsey Richard Bartel
Gabe Zicherman Roger McNamee
@MrobertsOnline
Saturday, December 1, 2012

10. Saturday, December 1, 2012

11. Questions?
Mike Roberts
562.481.1117
Roberts.SanDiego@gmail.com
Blog: www.AllegorieDesign.com
@MrobertsOnline
www.linkedin.com/in/mrobertsonline/
Saturday, December 1, 2012