This presentation was designed to introduce a new marketing and advertising agency (for the purpose of this example called "TRS Advertising" in order to protect the client\'s proprietary interests). It\'s clean, corporate, and yet beautiful and simple.
2. About TRS
TRS has one singular focus: Your success.
Recently established by its principal, Jane Doe, TRS recognized
a gap in the experiential marketing industry—strategic planning.
Planning has long been a key component of traditional
advertising and marketing. However, as brand connections and
experiences have become an equal or primary mechanism for
reaching key audiences, the strategy and planning for integrated
marketing, including an experiential platform, is often missing.
3. About TRS
Scope:
• Whether a national campaign, one day event, major brand shift,
or product launch… you need a plan.
• TRS creates plans, teams, and solutions in collaboration with you.
We:
• Define the real objective(s)
• Conduct industry and audience research
• Brainstorm with key stakeholders
• Design an overall strategy
• Develop ROI and ROA targets
• Create an activation blueprint that will:
attract
engage
extend
4. How Does TRS Get You There?
Innovation.
Integration.
Partnerships.
5. Innovation
Strategy. Creative. Solutions. Teams.
Who you work with is important. Making a difference in the marketplace is not easy.
However, working with the right people makes it awesome. We get it. We’ve been there. We
create the right team and innovative executions for your challenging objectives. Your
passion becomes the team’s direction.
A great event or experience that achieves targeted results is not enough. Success also
requires a great process and working relationship. Innovation requires the willingness to look
beyond what is easy. It may mean taking a risk. Smart risks.
Our goals are simple:
• Enable you to win – hands-down
• Provide a solid platform for long term success
• Make you smile along the way
9. Integration
Strategy. Creative. Solutions. Teams.
There is nothing wrong with being ahead of the curve. Slightly out there. Seeing all sides
of the marketing coin. Flipping the coin in the air. And landing on the right side for your
needs. Our areas of specialty are:
• Brand shifting that moves internal and external audiences from awareness to
advocacy. They can’t wait to tell people.
• Communications planning that means more than messaging, touch points,
and outcomes. It’s also about making it really happen.
• Experiential marketing that creates on-going shifts in customer behavior. Now
is easy. Keeping it going is much harder.
• Integrated teams that act as one nimble extension of you. Every day. All day
and night if needed.
• Nailing it the first time. You define it.
13. Partnerships
Individuals. Companies. International. Local.
Many of our recent successful projects are the result of identifying the right people and
partnerships.
•Supporting you wherever you need it
•At your place or across the ocean
Some of the best creative and strategic minds do not work for big agencies. It limits the out-
of-the-box thinking and edginess needed to push forward the right idea. By reaching out for
the right ideas, TRS is not limited to pushing people and services who may not be right for
your needs. We shape the support team with the best and brightest.
•Not jaded
•Simply passionate about the project
As needed, we engage production support if the scale requires additional bench strength.
However, we only partner with proven agencies and companies. We all rest easy.
17. Blueprint Creation is a Logical Process
Build customized service platforms based on:
• Your goals and objectives
• The scope of work and services to be provided
• The domestic and/or global requirements
18. About Jane Doe
Jane brings a wealth of award winning marketing experiences for both
internal and external audiences. Recently at My Co., she led strategy, teams,
and execution for a number of clients including:
•GenSoff – Global campaign design and evolution, major rebranding, and
indoor/outdoor tours including social media components, unique reach of
new targets, and metrics/lead capture
•Blabber! – Designed unique rebrand launch experience for consumers and
press that became the most successful element of the overall initiative
•Renjax – Developed short and long-term communications plan for moving
Renjax to a customer centric organization
•Total Life – Created press events that engaged skeptical audiences at CES
and NY Auto Show respectively
Prior to her role at My Co., Jane held leadership roles at MRM Worldwide
as Managing Director and Client Strategist. Clients included CBC, Nentel,
OnlyVision, Ronda, Accute, Lextar, Mogul, Maxma, Torrot, and
Energetic Arts.