The app helps users find gift ideas for others by having them fill out a questionnaire about the recipient's interests, age, gender and more to receive personalized gift suggestions within a selected price range, and aims to keep users coming back through optional email or phone notifications of new offers. The document outlines the app's development process, marketing strategies, and feedback from an expert who felt the app filled a need and had potential to make money through advertising other companies' products.

1. By The Teletubbies

2. Our app is called Continental Gift and it helps people find a
range of gift ideas for people who need to buy interesting
affordable presents for their relatives/friends/partners. All the
user has to do is fill in a simple questionnaire about the person
they are buying the present for so the app can help find the
most suitable present for them. It finds presents related to their
gender, the occasion you are buying for, their hobbies, age and
things that are popular with people like them. The way we can
keep them coming back to our app is by asking if they would like
email or phone notifications when we have new offers or
presents that could be suitable for their friends.

3. The problem people have is finding presents that their
friends or family would like. Some people find it too awkward
to ask the person what they like and through filling in some
simple questions you can find a gift that they will love! The
website comes up with a range of gifts suited to the price
range that you choose. It comes up with at least 20 ideas and
has links to the websites you can purchase them or the stores
nearest you where you can get them.

4. How do you know what presents to get
your friend and if they will like it or not?
Core Question

5. A Birthdays are coming up and you have no idea what to get the
person, you don’t have much time to browse shops or look or
look on the internet.
Quick and easy to use, no hassle included
Key Insights

6. Our team, the Teletubbies are developing a mobile app to
help adults who have little time to find and get gifts for loved
ones, because of their jobs and they feel that it gives the
surprise away to the person you want to buy the gift for.
Intro to product

7. I learnt that people would like a free app without adverts
popping up and without hidden charges.
Maya learnt that people would like an app that is easy to use
and understand.
Gareth learnt that people want the app to have interesting ideas
that are suitable.
Harvey learnt that they want the app to be fast and simple.
Imogen learnt that people want the app to be free and have
good ideas even if the price range is low.
User Profiles

8. There are some apps like ours that exist on the market but
they are not easily accessible and don’t have questionnaires,
just ideas for the price ranges. Their ideas are not suitable for
the prices either, it said crayons for a price range of £20+. Also
the designs are terrible.
Solutions

9. The best feature of our app is the way it is personalised due
to the users request. It asks for information about the person
they are buying for such as
Age;
Gender;
Interests;
Hobbies;
Price range you are willing to spend;
This is how you can easily make sure they get something that
they will enjoy and also a thoughtful gift that you didn’t have to
think too much about.
Features

10. Wire Frames

11. Links with Facebook to find
your friends gifts for their
birthdays

12. Questionnaire to
find the perfect gift.

13. The best part of our app is it’s

14. Our app does rely on coding that we have not learnt about yet,
we feel that if everyone in our group work together we could
program the app in for example app inventor. We will need a
lot of data to keep track of all the different gifts that we will
advertise and store in the data base.
The app is feasible/possible to make but it will take a lot of
time and determination to finalise and actually publish the
app. It will take a long time because we need to get an
agreement with the websites to advertise the products, collect
information on all different types of gifts and to code/make the
app.

15. Business Case & Customer pledges
We have chosen to go ahead with a mobile app, so that the
users people with little time can just quickly go on their phone
and either get the gift or just browse the selection.
The customer pledges that we gathered were mostly saying
the same things that they want a quick and easy app that is
free.
We had to change from costing to free so we would actually
get people to buy the app. However after talking to the expert
we are happy that the app is free because he told us that we
could still make income from the app because of advertising
the different products from different websites like amazon.

16.  One core marketing point is that the app is free, from the customer
interviews we found that it would be best if it would be free and after
talking with the expert we could make some money of advertising.
 Another core point is that it will be simple, like the first point the
potential customers said that it would be better if it would be simple,
quick and free.
 Within our group we also decided to have the option to link the app
with Facebook that way we could get more customers and the user
could refer the app to their friends. But we also decided to add the
feature of push notifications to remind the user to come back to the
app or even have different notification for a week, 3 days, and
tomorrow to constantly remind the user for different occasions.
Marketing Strategies

17. We pitched our idea to an app expert via Skype at school. He
said that our app was creative and that there is room for it on
the market. He mentioned that it was good we had an inbuilt
way of making money, through promoting company's websites
and items they are selling in their stores. He said that we
could have added a feature to ensure users come back to use
the app again and we have added that feature by asking the
user if they would like push notifications when new sale items
are added or emails that can be sent showing new gift ideas
suited to their before chosen price ranges.