GCSE Business Studies presentation which covers market mapping / perceptual mapping / position mapping, together with market segments and gaps in the market.
24. Market Mapping Exercise
Create a market map for businesses that sell
coffee .
Either on paper or PowerPoint, using this
slide and the next slide, cut and paste these
images to create your own market map.
Indicate a possible a gap in the market.
27. Create a Market Map for Clothing Stores
Use the data you gather to
create a Market Map.
See if you can identify a
Gap in the Market
Continuing on from your “Understanding
Customer Needs” Market Report, create
a simple questionnaire that asks
teenagers their opinion of 2 different
features of a range of clothing stores –
e.g. you might compare Fashionable/Not
Fashionable with High Price/Low Price
High Fashion
Casual Wear
Narrow
Assortment
Wide
Assortment