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THE
QUANTIFIED
SELF
I AM JAMES
I’m a content strategy consultant
I currently work at Factory Media as
acting Head of Digital Content

@mrjamescarson
“The habit of using technology to measure
something in your life, in order to be able to
pay more attention to it. And then from that,
to be able to share that data that’s created,
and share that attention, amongst other
likeminded people, in order to find some
wider correlation, some wider causality behind
whatever that thing is.”
Ben Hammersley
HOW MANY STEPS

HAVE YOU
WALKED TODAY?
AVERAGE 3,000 – 4,000
NHS RECOMMENDS 10,000
YESTERDAY I MADE 6,432
PEDOMETER
CYCLING TO WORK
BEST TIME: 25:41
AVERAGE: 32:25
WORST: 41:25
ME VS. ME
MY LOGGING

SMALL AND TRIVIAL
10m ACTIVE USERS
http://www.strava.com/saturday-heatmap
MY DATA

X 10m

BIG DATA
SOMETHING MUCH BIGGER
DON’T
ROLL
YOUR
EYES
FITNESS DATA
STEPHEN WOLFRAM

PERSONAL ANALYTICS OF MY LIFE
http://blog.stephenwolfram.com/2012/03/the-personal-analytics-of-my-life/
http://www.wolframalpha.com/input/?i=facebook+report
WHERE YOU’RE GOING
WHO YOU’VE INTERACTED WITH
HOW LONG YOU’VE SPOKEN TO FRIENDS
THE AFFINITY OF CONNECTIONS
HOW LONG IT TAKES TO GET TO WORK
THE TONE OF YOUR MESSAGES
THE AMOUNT YOU TEXT, TWEET OR UPDATE
HOW MUCH EXERCISE YOU’RE GETTING
HOW MUCH YOU GET DISTRACTED

AN APP THAT CAN TRACK DEPRESSION
AND OTHER DISEASES
http://vimeo.com/72575830
http://www.google.org/flutrends/
THE INTERNET OF THINGS

75 billion devices connected to the Internet by 2020
IT OWNS YOU
BIG BROTHER

1984
IS WATCHING
YOU
KNOWS WHERE I WORK
KNOWS WHERE I LIVE
CREEPY?
“Anyone

under 25, for
the most part, has the
same views on privacy
and data and trust,
which is that they don't
really care.”
Harper Reed
CTO for Barack Obama's re-election campaign
DON’T BE
CREEPY
WHERE ARE
WE GOING?
WE’RE AT DAY ZERO IN A
WHOLE NEW WORLD OF MEDICINE
LARRY SMARR
UNIVERSITY OF CALIFORNIA
JEANNE CALMENT
BORN 1875
AT AGE 85, SHE TOOK UP FENCING
SHE SMOKED UNTIL SHE WAS 117
SHE WAS 121 AND 164 DAYS WHEN SHE DIED
THE OLDEST PERSON EVER
NOT FOR LONG?
THIS IS HEAVY
HOW TO MAKE A
GOOD APP
http://blog.kirigin.com/personal-analytics
1. GRAB EVERYTHING
WITH AN API
2. MAKE DATA ENTRY EASY
3. MAKE IT MOBILE
this

4. EMPHASIZE INSIGHT
OVER VISUALIZATION
meaningless

is
5. MACHINE
LEARNING MATTERS
6. SOCIAL SUPPORT & DISTRIBUTION

“Want a free email account? Sign-up for Hotmail today!”
THANKS!
THIS TALK LASTED 28 MINUTES 35 SECONDS
THERE WERE 51 SLIDES IN THIS DECK
IT INCLUDED 267 WORDS
MY HEART RATE IS 105 BPM

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The Quantified Self and Rise of Self Measurement