The document discusses the role of media in governance. It defines media and governance, and explains why media is important for democracy and influencing people. It outlines several roles media can play in governance, including as a watchdog, informer, platform for public participation, and enabler by increasing access to information. The document recommends media be positive, proactive, and informed to effectively play its role in governance.

1. Role of Media in Governance Dr. Mrinal Chatterjee Professor Indian Institute of Mass Communication, Sanchar Marg, Dhenkanal 759 001, Orissa

2. This was 2005 theme for the UNESCO World Press Freedom Day.

9. “ In the present Indian context, media plays an important role in the exertion of power and distribution of values” .

10. “ Media affects the overall quality of public life and also shapes people’s engagement in the specific policy decisions in the Indian democracy”.

11. Please note that media in India is not a homogeneous entity

22. Media alone cannot credibly consolidate democracy and ensure good governance, and must be supported by legislative and judiciary institutions.

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