about the brands of wills lifestyle.

1. STP

2. Tagline : Enjoy the change.
USP : Quality & diverse product portfolio.

3. Finest shirts
crafted in Italy.
Complemented
by exquisite
suits & jackets.

4. Vibrant design
create magic
in breezy
fabrics. Adding
charm to the
purest linen
and cotton.

5. Designer wear,
that brings to
you the magic
of fashion’s
grandest
celebration.

6. Sensuous fabrics
and seductive
patterns add to
the magical
Charm.

7. Segmentation
• Demographic
 20 – 35 years.
 Both the genders.
 Professionals.
• Psychographic
 Fashion conscious people.
• Geographic
 Class 1,2 cities.
• Behavioral
 All occasions

8. Target Market
People looking for smart & classy clothes for every occasion.
Fashion Conscious people.
Young executives(male and female).
Party-holics.

9. Positioning
 Always positioned itself as a premium brand.
 Caters to the needs of young fashion conscious people,
the working class and the sporty group.
 Price Quality approach.
 Tie-Ups with leading stylists of the country:
Anamika Khanna, Manish Malhotra, Manish Arora