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How ‘How’ Reflects 
What’s What: 
Content-based Exploitation of 
How Users Frame Social 
Images 
Michael Riegler, Simula Research Laboratory, Norway! 
Martha Larson, Delft University of Technology, Netherlands! 
Mathias Lux, University of Klagenfurt, Austria! 
Christoph Kofler, Delft University of Technology, Netherlands
We will introduce a signal that 
! 
exists in every image collection 
& 
gives you an enormous speedup!
Take Home Message 
❖ Photographers use intentional frames.! 
❖ The frames reflect the semantic categories of images.! 
❖ In turn, global image features reflect the frames.! 
❖ This motivates a fast and simple approach to image 
semantics.! 
❖ Take home a strong inner feeling that you want to try it 
out yourself!
But what is intentional framing?
❖ You may think now that you 
already know it, its called:! 
❖ Concepts or…! 
❖ Scenes! 
❖ But Wrong!
❖ And let me tell you, it is also not! 
❖ Composition! 
❖ Also Wrong!
“Intentional framing is the sum of 
choices made by photographers on 
exactly how to portray the subject 
matter that they have decided to 
photograph.” 
–The Definition 
Picture source: https://www.flickr.com/photos/ausnap/5712791522/in/photostream/
Mechanics of Intentional Framing 
semantic 
reflects reflects 
category of an 
image 
the 
photographers´ 
intent 
global image 
features 
reflects
Time for examples…
Hypothesis 
❖ Photographers’ choices.! 
❖ Even if framing is not a conscious decision, it still is an 
unconscious one.! 
❖ Similar intents for taking images lead to similar 
framings.! 
❖ Global features can capture these intentional semantics.
The Exploration Experiments…
Global Features and Intent 
❖ Global features connect semantics and intent.! 
❖ Show that there exist a solid evidence for intentional 
framing.! 
❖ Clustering experiment on two different data sets! 
❖ Intent data set! 
❖ Fashion 10000 data set
Correlation of Peoples’ Perception and Global Features 
❖ X-means clustering! 
❖ Based on different global 
features.! 
❖ Features can catch different 
aspects (edges, colour, etc.).! 
❖ The density of the global 
features based clusters 
correlated to the users 
perception about the 
intentional framing in it. 
Original 
Edge 
Color
Evidence of Human 
Perception of Intent 
black - a positive correlation! 
red - a negative correlation 
Intent Categories 
! 
Global Features 
1 2 3 4 5 6 
CEDD 
FCTH 
Gabor 
Tamura 
Luminance Layout 
Scalable Color 
Opponent Histogram 
Autocolor Correlogram 
JPEG Coefficent 
Edge Histogram 
PHOG 
JCD 
Joint Histogram
Correlation between 
semantic categories and 
global features 
correlation of 0,56
The Application Experiments…
Content Based Classification 
❖ Using intentional framing to tackle a classification 
problem.! 
❖ Simple search-based classifier (SimSea).! 
❖ Our submission to the ACM MM `13 Yahoo! - Large-scale 
Flickr-tag image Classification Grand Challenge! 
❖ Reviewers told us: It is too simple…
Remember the challenge? 
❖ 2 million images.! 
❖ 10 different semantic 
categories.! 
❖ nature, people, music, 
london, 2012, food, wedding, 
sky, beach, travel.! 
❖ extremely diverse categories.
JCD CL OH PHOG 
2012 0,198 0,128 0,130 0,104 
beach 0,448 0,487 0,342 0,534 
food 0,531 0,492 0,389 0,352 
london 0,244 0,201 0,146 0,347 
music 0,526 0,457 0,495 0,164 
nature 0,502 0,410 0,435 0,503 
people 0,264 0,227 0,244 0,105 
sky 0,628 0,601 0,544 0,473 
travel 0,139 0,101 0,128 0,112 
wedding 0,463 0,272 0,262 0,235 
The results iAP per category based on the 
development set
Compared to the Official Results 
! 
! 
Our method! 
SimSea 
Local 1 
(SMaL[1]) 
Local 2 
(SVM[1]) 
❖ Very good results with a very simple method.! 
❖ Very time efficient.! 
❖ Processed on a single desktop PC. 
Concept 1 
(HA[2]) 
MiAP 0,391 0,422 0,413 0,37 
[1] E. Mantziou, S. Papadopoulos, and Y. Kompatsiaris. Scalable Training with Approximate Incremental Laplacian Eigenmaps and 
PCA. In Proceedings of the ACM MM 13’, pages 381–384, 2013. 
[2] W. Hsu. Flickr-tag Prediction Using Multi-modal Fusion and Meta Information. In Proceedings of ACM MM 13’, pages 353– 
356, 2013.
Conclusion 
❖ Intentional framing exists.! 
❖ Different framing correspond to different global 
features.! 
❖ Interesting framework for leveraging global features 
classification.! 
❖ Fast and simple!! 
❖ New vista for multimedia research.
Questions? Thank you!

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How ‘How’ Reflects What’s What: Content-based Exploitation of How Users Frame Social Images

  • 1. How ‘How’ Reflects What’s What: Content-based Exploitation of How Users Frame Social Images Michael Riegler, Simula Research Laboratory, Norway! Martha Larson, Delft University of Technology, Netherlands! Mathias Lux, University of Klagenfurt, Austria! Christoph Kofler, Delft University of Technology, Netherlands
  • 2. We will introduce a signal that ! exists in every image collection & gives you an enormous speedup!
  • 3. Take Home Message ❖ Photographers use intentional frames.! ❖ The frames reflect the semantic categories of images.! ❖ In turn, global image features reflect the frames.! ❖ This motivates a fast and simple approach to image semantics.! ❖ Take home a strong inner feeling that you want to try it out yourself!
  • 4. But what is intentional framing?
  • 5. ❖ You may think now that you already know it, its called:! ❖ Concepts or…! ❖ Scenes! ❖ But Wrong!
  • 6. ❖ And let me tell you, it is also not! ❖ Composition! ❖ Also Wrong!
  • 7. “Intentional framing is the sum of choices made by photographers on exactly how to portray the subject matter that they have decided to photograph.” –The Definition Picture source: https://www.flickr.com/photos/ausnap/5712791522/in/photostream/
  • 8. Mechanics of Intentional Framing semantic reflects reflects category of an image the photographers´ intent global image features reflects
  • 10.
  • 11.
  • 12.
  • 13. Hypothesis ❖ Photographers’ choices.! ❖ Even if framing is not a conscious decision, it still is an unconscious one.! ❖ Similar intents for taking images lead to similar framings.! ❖ Global features can capture these intentional semantics.
  • 15. Global Features and Intent ❖ Global features connect semantics and intent.! ❖ Show that there exist a solid evidence for intentional framing.! ❖ Clustering experiment on two different data sets! ❖ Intent data set! ❖ Fashion 10000 data set
  • 16. Correlation of Peoples’ Perception and Global Features ❖ X-means clustering! ❖ Based on different global features.! ❖ Features can catch different aspects (edges, colour, etc.).! ❖ The density of the global features based clusters correlated to the users perception about the intentional framing in it. Original Edge Color
  • 17. Evidence of Human Perception of Intent black - a positive correlation! red - a negative correlation Intent Categories ! Global Features 1 2 3 4 5 6 CEDD FCTH Gabor Tamura Luminance Layout Scalable Color Opponent Histogram Autocolor Correlogram JPEG Coefficent Edge Histogram PHOG JCD Joint Histogram
  • 18. Correlation between semantic categories and global features correlation of 0,56
  • 20. Content Based Classification ❖ Using intentional framing to tackle a classification problem.! ❖ Simple search-based classifier (SimSea).! ❖ Our submission to the ACM MM `13 Yahoo! - Large-scale Flickr-tag image Classification Grand Challenge! ❖ Reviewers told us: It is too simple…
  • 21. Remember the challenge? ❖ 2 million images.! ❖ 10 different semantic categories.! ❖ nature, people, music, london, 2012, food, wedding, sky, beach, travel.! ❖ extremely diverse categories.
  • 22. JCD CL OH PHOG 2012 0,198 0,128 0,130 0,104 beach 0,448 0,487 0,342 0,534 food 0,531 0,492 0,389 0,352 london 0,244 0,201 0,146 0,347 music 0,526 0,457 0,495 0,164 nature 0,502 0,410 0,435 0,503 people 0,264 0,227 0,244 0,105 sky 0,628 0,601 0,544 0,473 travel 0,139 0,101 0,128 0,112 wedding 0,463 0,272 0,262 0,235 The results iAP per category based on the development set
  • 23. Compared to the Official Results ! ! Our method! SimSea Local 1 (SMaL[1]) Local 2 (SVM[1]) ❖ Very good results with a very simple method.! ❖ Very time efficient.! ❖ Processed on a single desktop PC. Concept 1 (HA[2]) MiAP 0,391 0,422 0,413 0,37 [1] E. Mantziou, S. Papadopoulos, and Y. Kompatsiaris. Scalable Training with Approximate Incremental Laplacian Eigenmaps and PCA. In Proceedings of the ACM MM 13’, pages 381–384, 2013. [2] W. Hsu. Flickr-tag Prediction Using Multi-modal Fusion and Meta Information. In Proceedings of ACM MM 13’, pages 353– 356, 2013.
  • 24. Conclusion ❖ Intentional framing exists.! ❖ Different framing correspond to different global features.! ❖ Interesting framework for leveraging global features classification.! ❖ Fast and simple!! ❖ New vista for multimedia research.