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1. CreativeCorner
A graceful eventscompany.

2. FOUNDER:- MRIDULASHARMA
CREATIVECORNERISDELHI&PUNJABBASEDEVENTMANAGEMENT&WEDDINGPLANNING
COMPANYDEDICATEDTO PROVIDINGCUSTOMERSWITHAWIDEASSORTMENTOFEVENT
MANAGEMENT.
SERVICESFORALLSORTOFCORPORATEANDPERSONALEVENTS.BEITLIVESHOWS,CELEBRITY
EVENTS,ENTERTAINMENTEVENTS,STARNIGHTS,PRODUCTLAUNCHES,THEMEPARTIES,WEDDING
EVENTS,BIRTHDAYS,FASHIONSHOWS,GAJALNIGHTSANDMANYMORE.

3. Who WE Are ?
Creative Corner is widely recognized as one
of the best solution provider . With a team
of young, creative, dynamic & dedicated
professionals, we have pushed all areas of
event management to new frontiers, whether
it is Brand Activation , Corporate Events,
Exhibitions, Seminars, Fashion Shows .
Hence, we are a “One stop shop” for any and
every requirement to our wide spectrum

4. .
The urge to deliver more than the client’s expectations has always been our top priority. Hence, we
are a “One stop shop” for any and every requirement to our wide spectrum of clients.
Always our motto is to satisfy
our clients in terms of providing
the best services in competitive
rates.

5. Service
Concept Generation –
Venue selection
Events Design,
Direction, Production
and Management
Scenarios –
Choreographies –
Artistic Direction
Corporate Video
production
Audio/Visual, Light &
Sound, Special Effects
Equipment
Digital and multimedia
concepts and
applications

6. Types of Events
Corporate Private

7. Destination
Management
Corporate
Events
Services
Ceremonial
events
Corporate
Meetings
Openings
Product
Launches
Congresses
Experiential
Events

8. Price Sample
Description Particular Estimated Cost
Venue 500 People Rs 12500
Round Bound 10 People/Per Table
20 People
Rs 20000
Catering Indian Dinner/
300 Plates
Rs 15000
Decoration Centrepieces/buffet
entryway
RS 90000
Entertainment DJ Dance Crew RS 15000
Stage Small Stage with
Decoration
Rs 4000
Total Rs 156500
Low & Middle Budget
Description Particular Estimated Cost
Venue 500 People ₹ 400,000.00
Round Bound 10 People/Per Table
20 People ₹ 50,000.00
Catering 2 Types of
₹ 500,000.00
Indian food
Decoration King Style
entryway ₹ 100,000.00
Entertainment DJ Dance Crew/Live Orchid ₹ 400,000.00
Stage Stage with Full
Decoration ₹ 15,000.00
Total ₹ 1,465,000.00
Luxurious Budget
Marketing Budget Only the monthly internet connection and electricity will be the main
concern of the marketing budget since the owner would incorporate word of mouth advertising
and social media in boosting the brand recognition of Creative Corner

9. What We Believe ?
Believes to listen, understand
and anticipate the client
preferences and provide
excellent services according to
the client needs.

10. Marketing Strategy

11. Marketing concept
The achievement of corporate goals through meeting and exceeding
customer needs and expectations better than the competition
Goal achievement
Corporate activities
are focused upon
providing
customer
satisfaction
Customer Orientation
All staff accept the
responsibility for
creating customer
satisfaction
Integrated effort
The belief that
corporate goals can
be achieved
through customer
satisfaction

12. Promotional Policies
• Three basic important objectives of promotions are :
 To present information to consumers as well as others.
 To increase them &
To differentiate a product.
Direct Marketing
• The elements are personal selling, advertising, sales, promotion, brochers, charts, visiting cards.
• Promotional Measures Happy Thoughts Events Specialists aim to boost its name using “word of
mouth” marketing. Also, it will use New Media, (Facebook, Twitter and blogging sites) to freely
advertise “Creative Corner” services.

13. Promotional Tools
• Advertising
• Public Relations
• Advertising It is the method of communicating the
message. The event manager can modify the message.
It includes the following:
 Give-Away : Leaflets, Posters,
Brochures
 Radio : Commercial,
Community, National
 Internet : Web Sites, Radio
 Television : Cable,
Free To Air, Satellite
 Press : Newspapers,
Magazines

14. How we do
business
We activate brand ideas
We turn talk into action
We build brands and relationships
We help leading brands to inspire
audience

15. Mission
We help our clients to reach their business goals through
our services in communication, education, measurement,
rewards and events to inspire their employees, channel
partners and customers

16. Our Vision
To create and deliver experiences that engage, entertain,
educate and delight like nothing else

17. Market Segments
Creative Corner has a very diverse grouping of target market. Individuals as well as organizations demand the services we
provide. In order to provide the greatest depth of information, the market segments have been broken down into private and
public organizations, and age groups.
Private Organizations and Businesses:
Private organizations make up the single largest portion of Creative Corner’s client base. Private organizations such as
businesses, corporations, and political parties host the most events on the largest scales; therefore, these events generate larger
revenues per event. The majority of larger scale holiday functions will fall under this segment.
Public Organizations :
Government agencies host many events every year. Happy Thoughts hopes to alleviate the pressure of event planning for
public employees. The second single largest segment, the public sector, can save money and give back to its community at the
same time. These events are moderate in scale with middle to low revenues generated. Emphasis is placed on the visibility of
the event for public viewing. The majority of organizational family functions will fall under this segment

18. moderate to high, depending on the event. The majority of weddings will fall into this segment. o Ages 25-55: The persons
that fall into this age group are employed, middle to upper- middle class families. The reason they choose event planners is
they are too busy to do it themselves. Therefore, Happy Thoughts will be on hand for questions, contact will be moderate in
length but occur regularly so as not to disturb the daily life of the families. These events will generate moderate revenues,
with a few generating low revenues.
Persons under the age of twenty-four (24) using an event planner are rare at best. We hope to tap the early college graduates
who have begun their professional careers but have not yet started their families. These events will focus mainly on themes
with moderate to high energy appeal. The revenues generated will range from
Age Breakdowns o Under 24:

19. Sales Strategy
Sales Strategy Creative Corner deals with a diverse market of clients. Within each market
segment, closing of sales will differ. Each approach is described as follows:
• Private and Public Organizations :
Sales will be concluded one to two days after the end of the event. A follow-up phone call will
be placed informing the client of the total cost, number of attendees, and information about the
billing packet that will arrive at their offices. Feedback forms will be included in these packets
to ensure the client is being served as they deem appropriate. Form letter thank-you will be sent
following each event.
• Individuals:
Sales will be concluded with a follow-up phone call one to two days after the event. The phone
call will explain the total cost of the event, number of attendees, and information concerning the
billing. Individual parties of any age group are placed on a billing cycle. Invoices will be sent
out the 25th of the month and will be due the 10th of the following month. Feedback forms will
be included in these packets to ensure the client is being served as they deem appropriate.

20. Targeted Marketing
Our target market is to the upper middle class and Premium families,
couples, individuals or private & public sectors, Business groups,
Industrialists.We choose these groups because they are most able to
afford Event planner & have the least amount of time to spare for Event
planning in general.

21. Event Planning Process
Initiation
Planning
Implementation
Control and
Monitoring
Evaluation

22. Initiation
 Feasibility study – select an event
Objective
 Concept development - timing, skills
Contextual factors – budget, legal/ regulatory,
economic, social, political, technological and
environmental factors

23. Planning
• Work Breakdown Structure
Determine tasks in detail
Correct sequence of work
Proper timetable to establish
• Development of operations and contingency programs
• Needed resources assessment
• Budgeting

24. Types of Planning
• Venue
(Room Layout, registration
area, catering, signs, stores)
• Audio Visual
• Program
• Marketing

25. Control &
Monitoring
SETTING BENCHMARKS/
STANDARDS
TOOLS

26. Implementation
Schedules Checklists
People
Management

27. Who Leads The Event
Advisor
Event Manager
Team

28.  Creative Development (Design & Production/ Construction):
• Scenery- Stage design and construction
• Costume design and creation
• Printing materials design and production (flyers, brochures, invitations)
• Exhibition pavilions design and construction
• P.O.S support (Frame & display stands, POP, banners, design and printing)
 Artists Bookings: Performers, Bands, Actors, Singers, Dancers, Models, Celebrities
 Personnel for promotional activations (promoters, supervisors)
 Venue Bookings
 Security, VIP handling, crowd management
 Merchandising
 Logistics

29. Event Organization Chart
Advisor
Finance Sponsorship
Marketing &
Promotion
Logistic
Food &
Beverages
Event
Manager
Team

30. Roles of Event
Manager
• Devising the Event Concept
• Identifying the target
audience
• Marketing and Communication
• Negotiation
• Client Service
• Budgeting
• Scriptwriting
• BookingVenue
• Logistics
• Audio-visual production

31. Public Authorities
Event Manager
Local
Council
Police
Medical
Assistance
Traffic
Authorities
Fire
Department
Liquor
Licensing

32. Thank You