1. Semantic, Social and Physical Networking:
Opportunities and challenges for designers
© 2012 Jun Hu

2. Department of Industrial Design 08-03-12 PAGE 2

3. Department of Industrial Design 08-03-12 PAGE 3

4. 08-03-12 PAGE 4

5. 08-03-12 PAGE 5

6. 08-03-12 PAGE 6

7. 08-03-12 PAGE 7

8. 08-03-12 PAGE 8

9. Semantic Web
• Access to universal knowledge
Department of Industrial Design 08-03-12 PAGE 9

10. Semantic Web
• Siri
Department of Industrial Design 08-03-12 PAGE 10

11. Semantic Web
• Siri
Department of Industrial Design 08-03-12 PAGE 11

12. Semantic Web
• Siri
Department of Industrial Design 08-03-12 PAGE 12

13. Semantic Web
• Ontology: Access to universal knowledge
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14. Semantic Web
• Ontology: Categories of being
Department of Industrial Design 08-03-12 PAGE 14

15. Semantic Web
• Ontology: in Resource Description Framework
− A collection of subject-predicate-object triples:
• A is B, B is C
• C has D
• …
• A loves B
• B hates A
• (S P O)
Department of Industrial Design 08-03-12 PAGE 15

16. Semantic Web
• Ontology: in Resource Description Framework
− Artificial Intelligence
• A is B, B is C => A is C
• C has D => A has D
• …
• A loves B
• B hates A => A (can not marry) B
• (S P O)
Department of Industrial Design 08-03-12 PAGE 16

17. Semantic Web
• Ontology: in Resource Description Framework
− Artificial Intelligence
• A is B, B is C => A is C
• C has D => A has D
• …
• A loves B
• B hates A => A (can not marry) B
• (S P O)
Department of Industrial Design 08-03-12 PAGE 17

18. Semantic Web
• Ontology on web => Semantic Web
• (S P O) => (#s #p #o)
Department of Industrial Design 08-03-12 PAGE 18

19. Semantic Web
• Ontology on web => Semantic Web
• (S P O) => (#s #p #o)
Department of Industrial Design 08-03-12 PAGE 19

20. Semantic Web
• Ontology on web => Semantic Web
• (S P O) => (#s #p #o)
Department of Industrial Design 08-03-12 PAGE 20

21. Semantic Web
• Siri
Department of Industrial Design 08-03-12 PAGE 21

22. Semantic Web
• Ontology on web => Semantic Web
• (S P O) => (#s #p #o)
Department of Industrial Design 08-03-12 PAGE 22

23. Semantic Web
• Access to universal knowledge
Department of Industrial Design 08-03-12 PAGE 23

24. Semantic Web
• Access to universal knowledge
− through
− Internet of Knowledge
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25. Semantic Web
• Access to universal knowledge
− through
− Internet of Knowledge
− by
− Internet of People
Department of Industrial Design 08-03-12 PAGE 25

26. Social Networks
• Internet of People
Department of Industrial Design 08-03-12 PAGE 26

27. Social Networks
• Internet of People
A social network is a social structure made up
of individuals (or organizations) called "nodes",
which are tied (connected) by one or more
specific types of interdependency, such as
friendship, kinship, common interest, financial
exchange, dislike, sexual relationships, or
relationships of beliefs, knowledge or prestige.
http://en.wikipedia.org/wiki/Social_network
Department of Industrial Design 08-03-12 PAGE 27

28. Social Networks
• Internet of People
Department of Industrial Design 08-03-12 PAGE 28

29. Social Networks
• Internet of People
• Facebook
• Twitter
• LinkedIn
• Foursquare
• MySpace
• Weibo
• Renren
• …
Department of Industrial Design 08-03-12 PAGE 29

30. Social Networks
• Internet of different People
• Facebook
• Twitter
• LinkedIn
• Foursquare
• MySpace
• Weibo
• Renren
• …
Department of Industrial Design 08-03-12 PAGE 30

31. Social Networks
• Internet of People
• Why?
Department of Industrial Design 08-03-12 PAGE 31

32. Social Network
• Internet of People
• Why?
Department of Industrial Design 08-03-12 PAGE 32

33. Social Networks
• Internet of People
• Why?
Department of Industrial Design
Maslow's Hierarchy of _Needs 08-03-12 PAGE 33

34. Social Networks
• Internet of People
• Why?
Department of Industrial Design
Maslow's Hierarchy of _Needs 08-03-12 PAGE 34

35. Social Networks
• Internet of People
• Internet of People  Internet of Things
© http://www.economist.com/node/15350960
Department of Industrial Design 08-03-12 PAGE 35

36. Social Network
• Network of People => Internet of People
• Internet of People  Internet of Things
© http://www.economist.com/node/15350960
Department of Industrial Design 08-03-12 PAGE 36

37. Internet of Things
What is Internet of Things
The Internet of Things refers to uniquely
identifiable objects (things) and their virtual
representations in an Internet-like
structure.
© Wikipedia
© http://www.economist.com/node/15350960
Department of Industrial Design 08-03-12 PAGE 37

38. Internet of Things
• Identifiable
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39. Internet of Things
• Sensing
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40. Internet of Things
• Actuating
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41. Internet of Things
• Virtualization and connectivity
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42. Internet of Things
• Local Intelligence
• Google I/O
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43. Examples
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44. SOFIA
• Smart Objects for Intelligent Environments
• funded through the European Artemis programme
Department of Industrial Design 08-03-12 PAGE 44

45. SOFIA Smart-M3
• Based on Ontologies (Semantic Web)
• And the Blackboard Pattern
Department of Industrial Design 08-03-12 PAGE 45

46. SOFIA Smart-M3
• Description Logic (DL) in OWL
• SPARQL
Department of Industrial Design 08-03-12 PAGE 46

47. Doormate

48. Doormate

49. Doormate

50. Doormate

51. Bonsai Garden

52. Bonsai Garden
• Gaming elements

53. Bonsai Garden

54. Sense your heart
Department of Industrial Design 08-03-12 PAGE 54

55. Out of Control:
The Bottom-up Power of Social Computing
© 2012 Jun Hu