1. Out of Control:
The Bottom-up Power of Social Computing
© 2012 Jun Hu

2. Social Computing is Everywhere
Department of Industrial Design 8-3-2012 PAGE 1

3. Social Computing is Everywhere
Department of Industrial Design 8-3-2012 PAGE 2

4. Social Computing is Everywhere
Department of Industrial Design 8-3-2012 PAGE 3

5. Social Computing is NOT New
Department of Industrial Design 8-3-2012 PAGE 4

6. Social Computing is NOT New
• 1968 – ARPANET linking 4universities
• 1971 – First e-mail sent via ARPANET.
• 1973 – The Internet is born.
• 1973 – BBS
• 1985 – AOL Instant Messenger
• 1991 – World Wide Web created.
• 1994 – Web 1.0.
Department of Industrial Design 8-3-2012 PAGE 5

7. Social Computing is NOT New
• 1995 – The Intranet introduced.
• 1995 – Wiki
• 1997 – RobotWisdom.com - first Internet blog.
• 2002 – Friendster, first modern day social network.
• 2003 – MySpace created.
• 2004 – Web 2.0
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
Department of Industrial Design 8-3-2012 PAGE 6

8. Destructive Power of Social Computing
Department of Industrial Design 8-3-2012 PAGE 7

9. Destructive Power of Social Computing
• Tunisia
Department of Industrial Design 8-3-2012 PAGE 8

10. Destructive Power of Social Computing
• Egypt
Department of Industrial Design 8-3-2012 PAGE 9

11. Destructive Power of Social Computing
• British riots
Tottenham, London, Aug. 7, 2011.
Department of Industrial Design 8-3-2012 PAGE 10

12. Can Social Computing be Constructive?
Department of Industrial Design 8-3-2012 PAGE 11

13. Can Social Computing be Constructive?
• Social Computing saves lives in Turkey
http://www.newsy.com/videos/social-media-saves-lives-in-turkey/
Department of Industrial Design 8-3-2012 PAGE 12

14. Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
Department of Industrial Design 8-3-2012 PAGE 13

15. Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Department of Industrial Design 8-3-2012 PAGE 14

16. Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Department of Industrial Design 8-3-2012 PAGE 15

17. Can Social Computing be Constructive?
• KONY 2012: who on the earth is Joseph Kony?
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Department of Industrial Design 8-3-2012 PAGE 16

18. Can Social Computing be Constructive?
• KONY 2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Department of Industrial Design 8-3-2012 PAGE 17

19. Can Social Computing be Constructive?
• KONY 2012
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
Department of Industrial Design 8-3-2012 PAGE 18

20. Can Social Computing be Constructive?
• YES.
Department of Industrial Design 8-3-2012 PAGE 19

21. Can Social Computing be Constructive?
• YES. From bottom up.
Department of Industrial Design 8-3-2012 PAGE 20

22. Social Computing
• Three C’s of Web 1.0 (pre-social computing)
• Content, Commerce and Community
Department of Industrial Design 8-3-2012 PAGE 21

23. Social Computing
• Three C’s of Web 1.0
• Content, Commerce and Community
• Three C’s of Web 2.0
• Context, Communications and Collaborations
Department of Industrial Design 8-3-2012 PAGE 22

24. Social Computing
• Share experiences and information
• Shifts innovation from top-down to bottom up
• Which decreases the power of intuitions, and
• Increases the power of communities
Department of Industrial Design 8-3-2012 PAGE 23

25. Social Computing + Physical Computing
• Web of people + Internet of things
Department of Industrial Design 8-3-2012 PAGE 24

26. Social Computing for Designers
Department of Industrial Design 8-3-2012 PAGE 25

27. Social Computing for Designers
• Shift from product-centric design
Department of Industrial Design 8-3-2012 PAGE 26

28. Social Computing for Designers
• Shift from product-centric design
• To service centric design
Department of Industrial Design 8-3-2012 PAGE 27

29. Social Computing for Designers
• Shift from product-centric design
• To service centric design
Products Services
Systems
Department of Industrial Design 8-3-2012 PAGE 28

30. Social Computing for Designers
• Shift from product-centric design
• To service centric design
http://www.authorstream.com/Presentation/aSGuest16582-174356-social-computing-karen-quintin-enter-tags-education-ppt-powerpoint/
Department of Industrial Design 8-3-2012 PAGE 29

31. Social Computing for Designers
• Social Computing for Innovation
− Collective intelligence
Department of Industrial Design 8-3-2012 PAGE 30

32. Social Computing for Designers
• Social Computing for Innovation
− Social Innovation
− Bottom up organizations and structures
− Who are the designers?
Department of Industrial Design 8-3-2012 PAGE 31

33. Social Computing for Designers
• Computers as simulation platforms
Department of Industrial Design 8-3-2012 PAGE 32

34. Social Computing for Designers
• Social computing as simulation platform for design
Department of Industrial Design 8-3-2012 PAGE 33

35. Social Computing for Designers
• Social Computing in Design Education
− Are you ready yet?
Department of Industrial Design 8-3-2012 PAGE 34

36. Out of Control:
The Bottom-up Power of Social Computing
© 2012 Jun Hu