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B2B social media presentation

•
•
Matt Hames
Matt Hames

THink about the path to purchase, especially when it comes to B2B

BusinessTechnologie
1 von 27
Social media and B2B
Source: http://thisisindexed.com
Social networks for business
A business Twitter account
[object Object]
[object Object],[object Object]
B2B social media ,[object Object]
TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
The smart phone ,[object Object],[object Object]
Today ’s Smartphone has the storage capacity of a Y2K computer
What this means to B2B ,[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Every person is a lead ,[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
Business as expert ,[object Object],[object Object]
Business as expert ,[object Object]
 
 
 
 
[object Object],[object Object],[object Object]
 
The path to purchase ,[object Object],[object Object],[object Object],[object Object]

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B2B social media presentation

Hinweis der Redaktion

  1. A social network is a community of people that are tied together by an outcome