Users are infinitely more complex today because technology has become so readily accessible. In order to gain any kind of foothold, designing a system has to be approached with the same intricacy and diversity as one's desired target demographic. User Experience Design has brought strategy to the forefront of any system build, and User Interface Design marries that practicality with aesthetically pleasing creations all with the end user top of mind. This presentation seeks to give an overview of the two design methods and the process of how to go from brainstorming to realization.

3. User
Experience
Design
Assessing how users feel about a system (a website,
application, software etc.) evaluating elements like
ease of use, perception of the value, efficiency,
function and how design can help meet the needs of
said user.

4. The Tools of the Trade
Sitemaps
A roadmap for the site’s general
navigation and content placement
Why use them?
Sitemaps act as
a guiding structure for
all system builds,
helping to keep theme,
organization and ease of
navigation top of mind.

5. Sitemap Example

6. The Tools of the Trade
Wireframes
A skeletal layout that helps in the organization of
content. In advanced forms, they can have clickable
links, display movement and demonstrate the overall
user experience.

7. Wireframing is a Must
Do we really need a wireframe?
Wireframes help you to get a clear picture of what your
system will most likely become before going through
the arduous and expensive task of actually building it.
Wireframes allow you to play without getting dirty by:
• Providing focus on basic layouts
• Creating parameters for designers/developers ahead
of time easing transition into construction
• Allowing for iteration in an environment more
accepting of change (aka SAVE MONEY)
• Safeguarding against wasting time/doing rework
• Getting the client more involved on the front-end

9. Dynamic vs Static
Static Wireframes
Will give you basic layout and
illustrate overall system
organization, only detailing
functionality through words
Dynamic Wireframes
Allow you to interact with the
wireframe mimicking the live
site, visually providing an
understanding of functionality
and movement

10. Keeping it Simple
The Benefits of
Static Wireframes
Still wireframes can help with:
• Time
• Money
• Client adoption
Static wireframes keep things
basic and rely on vernacular to
explain functionality.
Useful Programs: Balsamiq, MockFlow,
OmniGraffle, Cacoo, Pencil Project

11. Change the Game
Lookie-lou + Click-thru
For the tactile learners in the room, understanding
functionality is better met with dynamic prototypes that
will inevitably make it easier to build in the long run.
Useful Programs: Axure, Protoshare, HotGloo

12. Move It and Use It

13. Making the Jump Safely
Prior Proper
Planning Prevents
Piss Poor
Performance
Once the navigation is
cemented, the general
layouts understood
and functionality
realized, it’s time to
move into UI design –
putting “meat on the
bones”.

15. User
Interface
Design
Creating a design for websites, mobile apps, software
etc., that pays strict attention to overall user
experience by making interaction with the system as
efficient and enjoyable as possible.

16. Always Meeting a Need
Solve for X
UI design has the task of
translating UX information in
an aesthetically pleasing
functional entity. Using large
imagery because it’s more
engaging, varied typefaces
because users get bored, fixed
headers and visual indication
of how to get from point A to
point B (while being super
obvious about it) are all
matters to consider.

17. This vs That and Why
Sophie’s Choice
Picking toggles over pressed and depressed, tabs over
buttons, borders over whitespace all comes down to what
the end user will find most appealing and useful in relation
to what they are trying to attain from your system.

18. That’s so 2013
Trends in UI Today
Patterns form based on the content being craved by the
masses and how the most popular systems go about doing
it. UI design is often a game of follow the leader. What’s hot
right now:
• Fixed headers • Typography takeovers
• Large photo or video • Vertical navigation
backgrounds • Fixed heights
• Minimalism • Flat and simplistic
• Complex illustrations • Simplified navigation
• Infinite scrolling • Responsive
• Dynamic sliding panels

19. Beautiful UI
Clear – Mobile To-Do List

20. Beautiful UI
Saucony – Product Detail UI

21. Beautiful UI
FK Agency – Business Detail

22. Beautiful UI
Jan Ploch– Online Portfolio

23. Beautiful UI
Weather App – Daily Detail

24. Beautiful UI
Agence De Communication – Company Home

25. Inception to Elaboration
Strategy is key to quality design and only through tactile implementation
can a user experience be enriched through an appealing user interface.

27. Out of Cite
Clemens, D. (2012, May 30). Design process in the responsive age. Retrieved from http://uxdesign.smashingmagazine.com/2012/05/30/design-
process-responsive-age/
Gube, J. (2010, October 5). What is user experience design? overview, tools and resources. Retrieved from
http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/
Hess, W. (2009, January 09). 10 common misconceptions about user experience design [Web log message]. Retrieved from
http://mashable.com/2009/01/09/user-experience-design/
HotGloo (2013, January). WHY SHOULD I WIREFRAME?. Retrieved from http://www.hotgloo.com/wireframe
Jovanovic, J. (2010). Designing user interfaces for business. In Retrieved fromhttp://uxdesign.smashingmagazine.com/2010/02/25/designing-user-
interfaces-for-business-web-applications/
Rocheleau, J. (n.d.). Hongkiat.com. Retrieved from http://www.hongkiat.com/blog/web-design-trend-2013/
SonicSEO (2011, December 12). 4 Reasons Why You Need a Site Map. Retrieved from http://www.sonicseo.com/why-sitemap/
The Meme (2013, January 30). Eight UX Design Trends for 2013. Retrieved from http://uxmag.com/articles/eight-ux-design-trends-for-2013
Image Cites:
http://www.1stwebdesigner.com/freebies/45-free-web-user-interface-elements-psd-files/
tp://www.nike.com/us/en_us/c/nikeid
http://abduzeedo.com/design-trends-2013-flat-and-minimal
https://andrewl14.wordpress.com/category/wallpapers/#jp-carousel-753
http://www.axure.com/sample-prototypes
http://captaindash.com
http://community.saucony.com/kinvara3/
http://www.condenaststore.com/-sp/Seeing-eye-dog-eludes-blind-owner-he-is-wearing-the-sunglasses-which-the-New-Yorker-Cartoon-
Prints_i8473412_.htm
http://www.realmacsoftware.com/clear/
http://www.xprimegroupe.com/#